Inclusive Nutritionist Website Design for Eat Beyond Labels

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Inclusive Nutritionist Website Design | Eat Beyond Labels

The Scope: Custom Showit Web Design & VIP Day(s)
The Vibes: Grounded, inclusive, calming
The Industry: Inclusive Nutrition Counseling

When Christy launched Eat Beyond Labels, they wanted to create more than just another nutrition practice. Their approach is rooted in inclusion, body trust, and moving away from the diet culture messaging that can make people feel judged or excluded from traditional healthcare. The goal of this inclusive nutritionist website design was to create an online space that felt just as welcoming, thoughtful, and affirming as the experience Christy provides their clients.

The Challenge

Christy had a lot they wanted their new website to communicate. Eat Beyond Labels supports clients with a wide range of nutritional needs while also creating space for people who may not feel represented by traditional healthcare.

Their work includes nutrition support for neurodivergent clients, LGBTQ+ clients, people navigating chronic conditions, and those working through complicated relationships with food. Their approach also considers the bigger picture of each person’s life, including stress, sleep, identity, culture, and other factors that can influence health and well-being.

As a brand-new business, Christy needed a website that could communicate all of that depth without overwhelming visitors. It needed to feel approachable and easy to navigate while making it clear that this was nutrition care built around the whole person, not a one-size-fits-all set of rules.

Creating an Inclusive Nutritionist Website

I built the Eat Beyond Labels website completely from the ground up in Showit, with a focus on creating an experience that felt calm, affirming, and accessible.

The structure was intentionally organized around the questions a potential client is likely to have: What does Christy help with? Who is this practice for? What does working together look like? And how can I get started?

Rather than relying on clinical language or rigid health and wellness imagery, the design uses earthy neutrals, a calming color palette, clean typography, and plenty of breathing room. The result feels professional without becoming sterile and thoughtful without feeling overly serious.

Designing With Inclusion in Mind

Inclusion needed to be more than something the website said. It needed to influence how the entire experience was designed.

I worked closely with Christy to sort through their ideas, clarify the messaging, and determine what information needed to be prioritized. Because this was a brand-new practice with a lot of moving pieces, the process also gave us room to refine the structure and messaging as the vision became clearer.

The final site uses clear visual hierarchy and intuitive navigation to help visitors find the information they need without having to dig through walls of content. Every piece was designed to make the practice feel approachable to someone who may already have had frustrating or exclusionary experiences with healthcare.

A Website That Could Grow With the Practice

The Showit build gives them a flexible foundation that can evolve as their services, content, and practice continue to grow. The site also provides a clear home for the different areas of nutrition support they offer, without making the practice feel like a collection of disconnected services.

Because Eat Beyond Labels was a new business, the website needed to support where Christy was starting while leaving room for where they were headed.

Most importantly, the finished website feels like an extension of the practice itself: thoughtful, welcoming, inclusive, and centered around helping people feel more comfortable with food and their own bodies.

Words from Christy

“When I first learned of Unica Formo, I had been looking into several different website platforms and was overwhelmed with “decision paralysis” around the multitude of options and online templates available. Straight from our Discovery Call, Jordin provided incredibly helpful feedback and a clear roadmap forward. I originally had so many different ideas and couldn’t imagine a way to include everything that felt important, but Jordin just seemed to “get it” right from the start. She offered so many thoughtful suggestions and helped create a website that feels genuine and unique.

Jordin was a pleasure to work with throughout every step of the design process, from the branding workbook to the final website. She was also incredibly patient with updating and adapting the site as I gained more clarity on the messaging I wanted the site to convey. The finished product came out beautifully and captured everything I hoped for, and more! Not only is Jordin an incredible artist with an eye for design, but also highly skilled with the technical aspects of coding and SEO. I cannot speak highly enough of Jordin – if you’re on the fence, I highly recommend taking the leap and working with her!”

– Christy W., Owner of Eat Beyond Labels

Build a Space Where Every Client Feels Seen

Your website should reflect the way you actually care for your clients. If your nutrition practice is built around inclusion, accessibility, and helping people feel more comfortable in their relationship with food, your website should communicate that from the very first click.

Let’s create an online space that feels like home to the people you’re here to help.

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