Design-Build Interior Design Website for HDS Design Company

Reading Time: 5 minutes

The Scope: Custom Showit Web Design
The Vibes: Sophisticated, Professional, Refined
The Industry: Interior Design & Studios

A beautiful portfolio is important for an interior design studio, but for a firm like HDS Design Company, the finished spaces are only one part of the story. Their work goes far beyond selecting finishes and furnishings. With an architecture-first approach and a fully integrated design-build process, HDS works with homeowners to rethink the layout, scale, and flow of a home before carrying those ideas all the way through construction and installation.

The previous website showed that HDS created beautiful spaces, but it wasn’t doing enough to communicate everything happening behind those finished photographs. The goal of this design-build interior design website was to create a more sophisticated online presence that could showcase the work while also helping potential clients understand what makes the HDS process different.

Creating a Website That Shows More Than the Finished Space

HDS Design Company already had an established reputation and a strong portfolio, so this wasn’t a project where we needed to completely reinvent the business. Instead, the opportunity was to take what was already working and create a website that presented it in a much more intentional way.

One of the biggest challenges was communicating the difference between hiring an interior designer and working with a firm that can bring design and construction together under one process. Beautiful project photography can show the result, but it doesn’t necessarily explain the planning, problem-solving, architectural thinking, and construction expertise that went into getting there. For HDS, that context is a huge part of the value they provide.

I wanted the new website to give potential clients a much better understanding of that process without making them dig through a wall of text to find it. The structure was reworked so visitors could easily move between HDS’s services, process, projects, and supporting information, with each page contributing something to the larger story of the firm.

The project portfolio was also given more room to breathe. Rather than treating each project as a collection of pretty images, the site creates a stronger connection between the visual work and the thinking behind it. Large-scale photography, generous white space, refined typography, and an editorial-inspired layout allow the homes to take center stage while the surrounding content gives visitors more context about the work.

That visual direction was especially important because HDS’s work already has such a strong sense of refinement. I didn’t want the website to compete with the interiors or add unnecessary design elements just for the sake of making the site feel luxurious. Instead, the design stays relatively restrained so the quality of the photography, typography, and content structure can do the work.

There was also a significant SEO component to the redesign. Because HDS offers a more comprehensive service than a traditional interior design studio, the website needed to clearly communicate those distinctions through its content and page structure. I refined the on-page strategy, improved the hierarchy of information, and worked the copy and page organization around the questions potential clients are likely to have when they’re considering a major renovation.

The result is a website that doesn’t just say, “Look at these beautiful homes.” It gives potential clients a better understanding of why HDS’s approach is different and what it could look like to work with them from the initial concept all the way through the finished project.

A More Strategic Experience for a Major Investment

For a full-home renovation, the website has to do more than make a good first impression. A potential client is considering a significant investment, often before they have ever spoken with the firm, so the website needs to answer enough questions to build confidence while still making the experience feel personal and inspiring.

That was one of the biggest priorities throughout the redesign. The new site guides visitors through HDS’s expertise and process in a way that feels natural rather than overly sales-focused. Services are easier to understand, the path through the site is more intuitive, and the content gives potential clients a better sense of what happens beyond the finished photography.

Behind the scenes, I also cleaned up the back end and streamlined the visual presentation so the website would feel more cohesive from page to page. These details aren’t necessarily the things a visitor consciously notices, but they make a big difference in how polished the overall experience feels.

The final website feels much more in line with the level of work HDS Design Company is producing. It is sophisticated without being overly formal, editorial without feeling disconnected from the people behind the business, and visually driven while still giving potential clients the information they need to make a more informed decision about working with the firm.

And according to Haiku, the difference was noticeable not just visually, but in how confident the team felt sending people to the site.

Your Website Should Communicate More Than What You Create

The finished spaces may be what gets people to stop and look, but the story behind those spaces is what helps potential clients understand why they should choose your firm.

If your interior design or design-build website is only showing the finished work without communicating the process, expertise, and value behind it, there’s probably a lot more your website could be doing. I’d love to help you create a site that showcases your work beautifully while giving potential clients a clearer picture of what it is actually like to work with you.

Hear from Haiku

“We had a great experience working with Jordin – our website was not terrible but she really helped highlight the best of our projects, clean up the back end and streamline all visuals to improve the flow and look of the website overall. She elevated the overall look and feel of the website and was incredibly helpful during the process. Highly recommend!”

-Haiku D., Owner of HDS Design Company

Questions About Design-Build Interior Design Websites