The Scope: Showit Template Customization
The Vibes: Editorial, Fun, Classic
The Industry: Photography
Some brands don’t need to be reinvented. They just need a website that finally looks and feels like them.
That was the case with POP! Kids Photography. Tera and Nicole already had a really clear identity and knew exactly what made their photography experience different. Their sessions are short and sweet, their style is joyful and editorial, and the whole POP! experience is built around making beautiful photography feel fun and accessible for families. What they needed was a website that could take all of that personality and translate it into a polished online experience.
Rather than starting from a completely blank canvas, we customized a Showit template and made it feel unmistakably POP!. The goal was never for someone to look at the finished site and think, “Oh, that’s a template.” It needed to feel like a website that had been designed specifically around their brand, their photography, and the families they serve.
Making a Template Feel Completely Custom
Template customization gets a bad reputation sometimes, but a good template can actually be a really great starting point when the underlying structure already makes sense for the business. The work comes in knowing what to keep, what to change, and how to make the finished site feel like it belongs to the brand rather than the template.
For POP!, that meant reworking the visual details throughout the site so the design felt bright, bold, playful, and a little bit luxurious without becoming overly busy. Colors, typography, imagery, layouts, galleries, and other design elements were adjusted to work with their existing branding and the personality they had already built.
Photography naturally became a huge part of that. With a brand this visual, the website needed to let the images do a lot of the talking while still giving parents the information they need to actually make a decision. The galleries and larger visual moments were designed to showcase the POP! style while the surrounding content explains what makes the experience different.
And because the people visiting the site are busy parents, the website couldn’t make booking feel like another project on their to-do list. Information about the sessions, the experience, and what families receive was organized so visitors can get a feel for POP! quickly and move toward booking without having to click around endlessly.
The finished site has that balance I was looking for from the beginning: it feels fun enough for a kids photography brand, polished enough for style-conscious parents, and simple enough that the experience doesn’t get lost underneath the design.
A Website That Feels Like POP!
One of my favorite things about working with an established brand is that the creative direction doesn’t have to come from nowhere. Tera and Nicole already knew who they were. My job was to take that existing personality and make sure it showed up consistently across the website.
That meant paying attention to the little things just as much as the big ones. The way the imagery is presented, the amount of white space around it, the typography, the calls to action, the way information is broken up, and even how quickly someone can understand what POP! actually offers all contribute to whether the site feels like the brand.
The result is a Showit website that feels distinctly POP!, rather than like a customized version of something generic. Families can get a quick sense of the photography style, understand what a session looks like, see the finished work, and figure out how to book, all while getting the same joyful and approachable feeling Tera and Nicole have created offline.
And that is really what good template customization should do. You don’t necessarily need to start from scratch to have a website that feels completely your own. You need a strong foundation, a clear brand, and someone who knows how to push the design far enough that the final result feels specific to your business.
Your Photography Website Should Look Like Your Brand
You already have a style. Maybe you just need the website to catch up.
I customize Showit templates for photographers and creative businesses that want a polished, personality-filled website without necessarily starting from a completely blank canvas. The goal is a site that feels like you, makes sense for your clients, and gives your work the space it deserves.
Words from Nicole
“You have been incredible to work with!”
-Nicole, Co-Owner of pop!
Questions About Kids Photography Website Design
Can a Showit template be customized enough to feel like a completely custom website?
Yes. A template can provide the starting structure, but the visual direction, typography, colors, imagery, layouts, content, and overall experience can be customized extensively. For POP!, the goal was to make the template feel completely connected to their existing brand.
What should a kids photography website focus on?
Parents need to understand the experience quickly. Strong photography is obviously important, but the website should also make sessions, pricing or investment, what is included, scheduling, and the overall process easy to find and understand.
How can a photography website appeal to parents without feeling too childish?
That balance comes down to the brand. POP! is a kids photography business, but their audience is still adults who care about aesthetics and quality. The site uses playful visual elements alongside editorial photography, refined typography, and plenty of breathing room so it feels fun without looking juvenile.
Jordin Brinn is the founder and lead designer of Unica Formo — a creative studio in Columbus, Ohio, specializing in custom Showit website design and brand strategy for service-based businesses like coaches, consultants, therapists, creatives, and wellness professionals. With over a decade of business experience, she helps clients bring strategy, clarity, and personality to their online presence.
Explore design services and free resources at unicaformo.com.
