UNICA
FORMO
Branding + web design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
meet Jordin
I help creatives, wellness pros, and service-based businesses build websites that don’t just look good—they actually get results. Your brand and website should work for you, not just sit there looking pretty, and that’s exactly what I help people do.
I’ve been building online things since I was nine—Myspace layouts, HTML experiments, Photoshop collages for sports teams, and even custom Sims worlds (yes, with matching Abercrombie outfits). By the time I launched Unica in 2016, I knew how to make a brand stand out online, get found on Google, and actually book clients. I made six figures that first year—fully online—and I’ve been helping other people do the same ever since.
In 2025, I became a Showit Design Partner, and my work my clients have been featured in Forbes, HuffPost, Oprah, Vogue, People Magazine, ABC, Good Morning America, GAP, The Skimm, Women’s Health, and more. But I promise, I’m not here to gatekeep. I’m scrappy, practical, and I share everything I know so you can focus on running your business, not just figuring out your website.
Today, I help clients create Showit websites that look amazing, tell their story, and actually convert visitors into clients. I also guide DIYers with strategies and templates so you can make your site work for you without getting lost in all the conflicting advice out there.
If you’re ready to get a website that feels intentional, personal, and profitable—or just want some guidance so you can DIY without the overwhelm—let’s chat.
Hey, I'm Jordin
let's get personal
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
mom,
wife,
daugther,
friend,
music collector,
avid reader,
bravo-holic,
home DIY-er,
antique mall regular,
your new design BFF
Why I started my business
I didn’t create Unica Formo just because I love design. I built it to create freedom—for myself and for my clients.
I’m a mom of two small kids, married to the best man on the planet, living with two wild little dogs, and always working on a home DIY project. I wanted a business that let me show up for all of that while still doing work that fuels me creatively.
I want the same for you: a business that feels aligned, sustainable, and supported by a website that’s actually doing its job behind the scenes.
How it feels to work together
Working with me is collaborative, fast-moving, and strategy-first. I partner with clients I’d actually hire, befriend, and root for in real life—and I’m lucky that’s who fills my client list.
As a Showit Design Partner and SEO Approved through The Creative SEO Coach, I bring both strategy and creativity to every project. Whether it’s a one-day intensive or a full custom build, my focus is on clarity, visuals that elevate your brand, and a website that feels like you—ready to grow with what’s next.
• Your website should feel like you.
A Few Things I Believe:
• Strategy matters more than design, but having both makes you unforgettable.
• You don’t need more content—you need the right content.
• Business should support your life, not take over it.
testimonials
But don't just take it from me
you're in good company here!
"I cannot recommend Jordin enough. The heart and intentionality she pours into her work are unmatched."
Jordin created the most beautiful and cohesive branding for my dance studio and two of our internal programs. We were so ready for a professional refresh! Before working with her, we struggled to balance the professionalism we wanted with the whimsy of being a children’s dance studio. We also had trouble giving each of our programs its own identity while keeping our overall branding cohesive.
As a creative person myself, I often struggle to give up the reins. Trusting someone else with the vision for something so close to my heart felt intimidating. But working with Jordin changed that. She made the process collaborative while still guiding us with her professional eye.
From start to finish, the process was intentional and purposeful. Every step was designed with our goals and vision in mind, and she delivered on every detail. She made adjustments quickly and flawlessly, always excited to tweak something to make it feel more like “us.” Jordin truly nailed it!
I’m so proud to now have branding that is both professional and fun, a perfect representation of who we are and what we do. She was even able to take our existing logos and rework them into elevated versions of themselves, keeping them recognizable but refreshed.
I cannot recommend Jordin enough. The heart and intentionality she pours into her work are unmatched. I want to start another brand just so Jordin can create another beautiful project for me!
-Kirstin, Dance Studio Owner
"Not only is Jordin an incredible artist with an eye for design, but also highly skilled with the technical aspects of coding and SEO"
When I first learned of Unica Formo, I had been looking into several different website platforms and was overwhelmed with “decision paralysis” around the multitude of options and online templates available. Straight from our Discovery Call, Jordin provided incredibly helpful feedback and a clear roadmap forward.
I originally had so many different ideas and couldn’t imagine a way to include everything that felt important, but Jordin just seemed to “get it” right from the start. She offered so many thoughtful suggestions and helped create a website that feels genuine and unique.
Jordin was a pleasure to work with throughout every step of the design process, from the branding workbook to the final website. She was also incredibly patient with updating and adapting the site as I gained more clarity on the messaging I wanted the site to convey.
The finished product came out beautifully and captured everything I hoped for, and more! Not only is Jordin an incredible artist with an eye for design, but also highly skilled with the technical aspects of coding and SEO. I cannot speak highly enough of Jordin - if you’re on the fence, I highly recommend taking the leap and working with her!
-Christy, Dietitian in CA + Hong Kong
a few of
my favorite things
Tv Show I'm Currently binging
The best way to spend a weekend:
favorite season:
favorite Nancy Meyers movies
but also it's complicated and the intern... and the holiday?!
