meet jordin brinn
i'm so happy you're here!
Your business is a reflection of your passion, and I’m here to make sure your website shows it. It should connect with your people and match the level of work you’re doing—not feel like a DIY project you threw together back when you started.
Hi, I’m Jordin—your web designer and strategist. With 10 years of Showit experience, I’m all about building websites that don’t just look good—they actually work for your business.
I’m constantly learning and investing in training around web strategy, UX, and SEO, because your site should do more than stand out—it should drive real results. My approach blends creativity with strategy to build trust, engage your audience, and support your growth.
Clients come for the design, but stay for the experience. I keep things easy, streamlined, and (dare I say?) even fun. I’m all about clear communication, smart systems, and making sure your website feels like you.
When I’m not designing, I’m a wife, a mom, and a firm believer that your business should support your life—not the other way around. That’s why I care so much about this work. As much as I love design (and you and your business), I love my family and friends more—and I want both of us to have websites that do the heavy lifting so we can get back to the good stuff.
Ready for a website that works as hard as you do? Let’s do this.
the owner + designer behind unica formo
Why Unica?
With so many web designers out there, I may not be the perfect fit—and that’s okay!
My mission is to stand out by delivering high-quality web design and exceptional customer service that exceeds your business needs.
a seamless process
From the start, I focus on clarity and strategy to ensure every aspect of your website is perfectly aligned with your business goals. We’ll collaborate to set clear objectives and create a personalized plan before diving into design. As someone who's a bit type A and absolutely loves geeking out over systems and processes, I’ve crafted a seamless experience that’s as easy (and dare I say, fun?) as possible for you. My streamlined process means most clients need only a couple of revisions to bring their vision to life, and I keep you fully informed at every stage. You'll always feel confident and supported, and more often than not, clients leave as friends (not required—but be ready for your new hype girl!).
my process broken down
User experience
Your experience—and that of your visitors—is my top priority. I design each site with intuitive navigation and a focus on seamless user experience, ensuring that visitors can easily find what they need. I understand that different industries have unique needs, so I tailor each site to suit your specific audience. Every detail is carefully crafted to make a lasting impression and clearly communicate your message.
view my portfolio
Fully Optimized
A website is only as effective as its performance. I optimize your site for speed, accessibility, and SEO best practices to ensure smooth functionality. My attention to core web vitals helps improve user satisfaction and boost your Google rankings, driving more traffic to your site.
showit seo freebie
I completely 'get it'
Having built and run multiple businesses myself, I understand the pursuit of excellence and the passion behind what you do. I pour my heart into every project, treating your business with the same dedication as my own. My goal is to exceed your expectations and deliver a website design that leaves you proud of the results.
let's do this!
Working with Jordin was truly a breeze for my new site that I absolutely adore!! For the last 6 years, going on 7, I had my DIY website that didn't look great, didn't perform well on Google and had bare minimum things. I chose to work with Unica Formo after seeing other website work she had done for other dietitians and really loved what I saw! Jordin was quick to respond, patient with my questions and even made things that are techy easy to follow that needed to be done from my end. I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!
-Lauren, nutritionist in ky
Jordin was amazing to work with, from start to finish! Before I committed to the project, Jordin spent time answering questions I had and looking at ideas for websites to make sure it would be a good fit. Even though I had yet to commit to working with her, the conversations never felt rushed and Jordin took time to listen. Once we began, Jordin moved quickly, not only working within the promised timeframe, but finishing the project early! Once finished, she offered a 2 week period after the completion date where I could ask questions, so once again, her support has never felt rushed. Lastly (and maybe most importantly), the quality of her work is great and the website is exactly what I was looking for! Super happy with the results and a definite improvement from what I had before. Highly recommend all around!
-Antonio, naturopath in ct
Having built my own website years ago, I knew I was ready for a more professional and polished touch. Jordin definitely provided that while also helping me keep and highlight the aspects that represented me and my business. She worked really quickly and was very responsive to my feedback and requests, even when I wasn't sure what it was I wanted. I am really impressed with the level of detail that went into her work and am so proud of my new site.
-Roxanne, nutritionist in Co
Jordin was amazing to work with, from start to finish! Before I committed to the project, Jordin spent time answering questions I had and looking at ideas for websites to make sure it would be a good fit. Even though I had yet to commit to working with her, the conversations never felt rushed and Jordin took time to listen. Once we began, Jordin moved quickly, not only working within the promised timeframe, but finishing the project early! Once finished, she offered a 2 week period after the completion date where I could ask questions, so once again, her support has never felt rushed. Lastly (and maybe most importantly), the quality of her work is great and the website is exactly what I was looking for! Super happy with the results and a definite improvement from what I had before. Highly recommend all around!
-Antonio, naturopath in ct
Having built my own website years ago, I knew I was ready for a more professional and polished touch. Jordin definitely provided that while also helping me keep and highlight the aspects that represented me and my business. She worked really quickly and was very responsive to my feedback and requests, even when I wasn't sure what it was I wanted. I am really impressed with the level of detail that went into her work and am so proud of my new site.
-Roxanne, nutritionist in Co
I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.
-Rachel, Therapist in Ontario
Having built my own website years ago, I knew I was ready for a more professional and polished touch. Jordin definitely provided that while also helping me keep and highlight the aspects that represented me and my business. She worked really quickly and was very responsive to my feedback and requests, even when I wasn't sure what it was I wanted. I am really impressed with the level of detail that went into her work and am so proud of my new site.
-Roxanne, nutritionist in co
I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.
-Rachel, psychoTherapist in Ontario
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
-Kelsey, Photographer in ca
I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.
-Rachel, psychoTherapist in Ontario
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
-Kelsey, photographer in ca
Working with Jordin was truly a breeze for my new site that I absolutely adore!! For the last 6 years, going on 7, I had my DIY website that didn't look great, didn't perform well on Google and had bare minimum things. I chose to work with Unica Formo after seeing other website work she had done for other dietitians and really loved what I saw! Jordin was quick to respond, patient with my questions and even made things that are techy easy to follow that needed to be done from my end. I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!
-Lauren, nutritionist in ky
Jordin was amazing to work with, from start to finish! Before I committed to the project, Jordin spent time answering questions I had and looking at ideas for websites to make sure it would be a good fit. Even though I had yet to commit to working with her, the conversations never felt rushed and Jordin took time to listen. Once we began, Jordin moved quickly, not only working within the promised timeframe, but finishing the project early! Once finished, she offered a 2 week period after the completion date where I could ask questions, so once again, her support has never felt rushed. Lastly (and maybe most importantly), the quality of her work is great and the website is exactly what I was looking for! Super happy with the results and a definite improvement from what I had before. Highly recommend all around!
-Antonio, naturopath in ct
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
-Kelsey, photographer in ca
Working with Jordin was truly a breeze for my new site that I absolutely adore!! For the last 6 years, going on 7, I had my DIY website that didn't look great, didn't perform well on Google and had bare minimum things. I chose to work with Unica Formo after seeing other website work she had done for other dietitians and really loved what I saw! Jordin was quick to respond, patient with my questions and even made things that are techy easy to follow that needed to be done from my end. I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!
-Lauren, nutritionist in ky
With clients featured in:
Working with Jordin was truly a breeze for my new site that I absolutely adore!! For the last 6 years, going on 7, I had my DIY website that didn't look great, didn't perform well on Google and had bare minimum things. I chose to work with Unica Formo after seeing other website work she had done for other dietitians and really loved what I saw! Jordin was quick to respond, patient with my questions and even made things that are techy easy to follow that needed to be done from my end. I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!
-Lauren, Nutritionist in ky
Jordin was amazing to work with, from start to finish! Before I committed to the project, Jordin spent time answering questions I had and looking at ideas for websites to make sure it would be a good fit. Even though I had yet to commit to working with her, the conversations never felt rushed and Jordin took time to listen. Once we began, Jordin moved quickly, not only working within the promised timeframe, but finishing the project early! Once finished, she offered a 2 week period after the completion date where I could ask questions, so once again, her support has never felt rushed. Lastly (and maybe most importantly), the quality of her work is great and the website is exactly what I was looking for! Super happy with the results and a definite improvement from what I had before. Highly recommend all around!
-antonio, naturopath in ct
Having built my own website years ago, I knew I was ready for a more professional and polished touch. Jordin definitely provided that while also helping me keep and highlight the aspects that represented me and my business. She worked really quickly and was very responsive to my feedback and requests, even when I wasn't sure what it was I wanted. I am really impressed with the level of detail that went into her work and am so proud of my new site.
-Roxanne, nutritionist in Co
I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.
-Rachel, Therapist in Ontario
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
-Kelsey, photographer in ca
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Early Childhood
If I wasn’t outside playing soccer or running around the neighborhood with friends, I was inside obsessing over my iPod playlists, rearranging my room at 2 a.m. (with what strength? No idea), or glued to my computer. I’ve always loved design, and that hasn’t changed.
Being a full-on tech nerd has just been second nature for as long as I can remember. I ran a Guild on Neopets (iykyk—if not, let’s pretend I never said that), built websites for all my hobbies, and even started a Sims forum where I taught people how to install Abercrombie clothes on their Sims and embed music in their houses (???? I didn't realize this was abnormal for 11 year olds at the time). While everyone else was wrecking their computers with Limewire, I somehow knew how to keep mine running. By middle school, I was designing and selling Myspace layouts—my first taste of making money with graphic design at 12 years old (despite not even being allowed to have Myspace). It’s just what I’ve always done—whether for fun, for friends, or eventually, for something bigger.
Late Teens/College era
I spent most of high school on a hip-hop forum, completely consumed by music. That obsession led me to college at the University of Cincinnati as an Education major—teaching felt like the safe, set path. But right before freshman year, I called my advisor in a panic, trying to switch my major. I didn’t know what I wanted to do, but I was sure it had to be something in music. Meanwhile, I was still glued to my computer, designing forum graphics, album cover concepts—anything creative I could get my hands on.
That era wasn’t just about music, though. I was also deep into interior design—renovating my high school bedroom, even convincing my parents to knock down a wall to make it bigger (persistence has always been my strong suit). In college, I decorated every dorm and apartment down to the last detail. Design was always how I made something mine.
That creative pull—and my relentless drive—would come in handy soon, when I met my husband, got engaged, and started the business that changed everything.
The birth of Unica FOrma
I met my now-husband at UC, and my persistence kicked in again—I convinced him to propose to me super quickly, like two months into my first year of teaching (10 months after we started dating, but when you know, you know I guess!). Once we were engaged, I ordered my wedding invitations through Shutterfly or somewhere like that—but then I thought, “I can make these better.” So, I did. I designed my entire invitation suite, posted it online, and my business—Unica Forma—organically started.
The first six months were a grind. I spammed every Facebook Wedding Group I could find (and got blocked from a lot of them), designing wedding suites for couples for nearly nothing just to build my portfolio. By April 2016, I had a fully-formed, completely legitimate business. Unica Forma, (which means Unique Form in Latin, by the way) was born. I was profitable, stubborn as hell to succeed, and determined to give my clients a flawless experience. Along the way, I won awards and was published in numerous magazines.
But then we were preparing for a family, and COVID hit—timing for a major pivot.
The Pivot Years-present day
After years of grinding—even working 5+ hours a day on our honeymoon and every vacation after that—I realized I needed a change. In 2020, with the birth of my son and COVID halting weddings, I pivoted out of the wedding stationery/print world. I launched an Etsy shop with digital downloads, which quickly became a success with Best Sellers, over 1,000 5-star reviews, and features in Southern Living Magazine. During this time, I freelanced for agencies and white-labeled for other designers, all while balancing motherhood and renovating what I thought was my dream home. After the birth of my daughter, I realized I was burning out from working with clients I didn’t truly resonate with—no shade, but I didn’t want to design for mortgage lenders or plumbers.
I wanted to work with people I actually believed in—nutritionists, therapists, interior designers, photographers, and creative entrepreneurs who aligned with my personal values and vision. So, Unica was reborn as Unica Formo. (You can read all about the Forma/Formo name change here.)
In 2024, we sold our dream home, moved, and I’m excited to begin designing and renovating our new space. Now, I'm beyond grateful to be doing work I love with clients I connect with. I'm able to balance my career with renovating my house (again), raising two amazing kids, and being supported by my incredibly understanding husband. It's a lot, but it's mine—and I wouldn't have it any other way.
You’ve built something incredible—don’t let a bad website hold you back.
You’ve built something
incredible—don’t
let a bad website hold you back.
Let’s move beyond just getting noticed. My goal is to position you as the top choice for your ideal clients—creating a brand and website that works for you and leaves a lasting impression. Together, we’ll build something that not only elevates your business but also drives meaningful growth. Ready to make it happen?
let's work together
