meet jordin: the owner & designer behind unica formo
i'm so happy you're here!
You’ve got a business you’re proud of, and you need a website that actually works—one that makes it easy for people to find you, connect with you, and book you. That’s where I come in.
After running a successful wedding stationery business for 8+ years, I know what it’s like to build something from the ground up. I’ve been where you are—figuring out how to stand out, build trust, and make your brand feel just right. I started designing on Showit in 2016, and since then, I’ve helped business owners bring their brands to life online in a way that feels effortless and true to them.
Now, I help entrepreneurs like you create websites that don’t just sit there looking pretty—they guide your ideal clients exactly where they need to go. Whether you’re starting fresh or refining what you’ve built, I make the process simple, approachable, and tailored to you.
Oh, and when I’m not designing? I’m a wife, a mom, and a big believer in building a business that works for your life—not the other way around.
If you’re ready for a site that truly fits—both your brand and your goals—I’d love to help.
Why Unica?
With so many web designers out there, I may not be the perfect fit—and that’s okay!
My mission is to stand out by delivering high-quality web design and exceptional customer service that exceeds your business needs.
a seamless process
From the very beginning, I set you up for success with thorough website planning and dedicated support. Together, we’ll establish clear goals and a strategic roadmap before any design work begins. With my meticulous design process, most clients only need a couple of revisions to bring their vision to life. I prioritize open communication, ensuring that you’re always in the loop and feel confident throughout the entire journey. Your website will reflect your unique business, with minimal stress and maximum results.
my process broken down
User experience
Your experience—and that of your visitors—is my top priority! I design each site with a focus on user-friendly navigation, ensuring visitors can easily find what they need. By prioritizing seamless user experience, I create websites that make a lasting impression and clearly communicate your message to every visitor.
portfolio
Fully Optimized
A website is only as good as its ability to be used effectively. I optimize your site for speed, accessibility, and SEO best practices, ensuring a smooth and efficient experience. My attention to core web vitals helps boost user satisfaction and improve your Google rankings, driving more traffic to your site.
seo freebie
I completely 'get it'
I pour my heart and soul into every project. If it’s important to you, it’s important to me. Having built and run multiple businesses myself, I understand the pursuit of excellence in everything you do. My goal is to exceed your expectations and deliver a website design that leaves you absolutely thrilled with the results.
let's do this!
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. Her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Show It, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN INDIANA
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN INDIANA
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN INDIANA
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. I feel so grateful that I was able to book with her at a lower price, but knowing what I know now, her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Show It, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. I feel so grateful that I was able to book with her at a lower price, but knowing what I know now, her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Show It, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
With clients featured in:
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. Her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Show It, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-emily, therapist in nj
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN Il
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Early Childhood
If I wasn’t outside playing soccer or running around the neighborhood with friends, I was inside obsessing over my iPod playlists, rearranging my room at 2 a.m. (with what strength? No idea), or glued to my computer. I’ve always loved design, and that hasn’t changed.
Being a full-on tech nerd has just been second nature for as long as I can remember. I ran a Guild on Neopets (iykyk—if not, let’s pretend I never said that), built websites for all my hobbies, and even started a Sims forum where I taught people how to install Abercrombie clothes on their Sims and embed music in their houses (???? I didn't realize this was abnormal for 11 year olds at the time). While everyone else was wrecking their computers with Limewire, I somehow knew how to keep mine running. By middle school, I was designing and selling Myspace layouts—my first taste of making money with graphic design at 12 years old (despite not even being allowed to have Myspace). It’s just what I’ve always done—whether for fun, for friends, or eventually, for something bigger.
Late Teens/College era
I spent most of high school on a hip-hop forum, completely consumed by music. That obsession led me to college at the University of Cincinnati as an Education major—teaching felt like the safe, set path. But right before freshman year, I called my advisor in a panic, trying to switch my major. I didn’t know what I wanted to do, but I was sure it had to be something in music. Meanwhile, I was still glued to my computer, designing forum graphics, album cover concepts—anything creative I could get my hands on.
That era wasn’t just about music, though. I was also deep into interior design—renovating my high school bedroom, even convincing my parents to knock down a wall to make it bigger (persistence has always been my strong suit). In college, I decorated every dorm and apartment down to the last detail. Design was always how I made something mine.
That creative pull—and my relentless drive—would come in handy soon, when I met my husband, got engaged, and started the business that changed everything.
The birth of Unica FOrma
I met my now-husband at UC, and my persistence kicked in again—I convinced him to propose to me super quickly, like two months into my first year of teaching (10 months after we started dating, but when you know, you know I guess!). Once we were engaged, I ordered my wedding invitations through Shutterfly or somewhere like that—but then I thought, “I can make these better.” So, I did. I designed my entire invitation suite, posted it online, and my business—Unica Forma—organically started.
The first six months were a grind. I spammed every Facebook Wedding Group I could find (and got blocked from a lot of them), designing wedding suites for couples for nearly nothing just to build my portfolio. By April 2016, I had a fully-formed, completely legitimate business. Unica Forma, (which means Unique Form in Latin, by the way) was born. I was profitable, stubborn as hell to succeed, and determined to give my clients a flawless experience. Along the way, I won awards and was published in numerous magazines.
But then we were preparing for a family, and COVID hit—timing for a major pivot.
The Pivot Years-present day
After years of grinding—even working 5+ hours a day on our honeymoon and every vacation after that—I realized I needed a change. In 2020, with the birth of my son and COVID halting weddings, I pivoted out of the wedding stationery/print world. I launched an Etsy shop with digital downloads, which quickly became a success with Best Sellers, over 1,000 5-star reviews, and features in Southern Living Magazine. During this time, I freelanced for agencies and white-labeled for other designers, all while balancing motherhood and renovating what I thought was my dream home. After the birth of my daughter, I realized I was burning out from working with clients I didn’t truly resonate with—no shade, but I didn’t want to design for mortgage lenders or plumbers.
I wanted to work with people I actually believed in—nutritionists, therapists, interior designers, photographers, and creative entrepreneurs who aligned with my personal values and vision. So, Unica was reborn as Unica Formo. (You can read all about the Forma/Formo name change here.)
In 2024, we sold our dream home, moved, and I’m excited to begin designing and renovating our new space. Now, I'm beyond grateful to be doing work I love with clients I connect with. I'm able to balance my career with renovating my house (again), raising two amazing kids, and being supported by my incredibly understanding husband. It's a lot, but it's mine—and I wouldn't have it any other way.
You’ve built something incredible—don’t let a bad website hold you back.
You’ve built something
incredible—don’t
let a bad website hold you back.
Let’s move beyond just getting noticed. My goal is to position you as the top choice for your ideal clients—creating a brand and website that works for you and leaves a lasting impression. Together, we’ll build something that not only elevates your business but also drives meaningful growth. Ready to make it happen?
let's work together
