Portfolio
Your website should feel like you—intentional, refined, and built to connect with the people who matter most. Every project I take on is designed to reflect your brand’s essence and crafted to guide visitors exactly where they need to go. With a blend of creativity and strategy, I create websites that not only look great but also support your business in a way that feels natural and effortless. Below, you’ll find a selection of my work—sites made with purpose, personality, and a deep understanding of what makes each business unique.
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I've worked with:
Grounded Nutrition Therapy
Custom showit Web Design, Branding
For Grounded Nutrition Therapy, we created a brand and website that feel warm, welcoming, and personal—mirroring the supportive experience of working with an RDN. Knowing that reaching out for nutrition guidance can be a big step, we focused on making the site feel effortless and inviting. The design speaks to clients who are ready to move beyond dieting, learn evidence-based nutrition, and improve their relationship with food and their body. With a thoughtful blend of accessibility and expertise, the site reflects the unique approach of a Denver-based RDN who offers both virtual and in-person services—something not always easy to find in the field.
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The Herbal Room
Custom showit Web Design
The Herbal Room’s online presence was transformed with a clean, modern, and effortlessly simple website that reflects the expertise of a dedicated naturopath in Connecticut. Designed to feel elevated yet approachable, the site moves away from the DIY look of the past, embracing refined typography, soft neutral tones, and an intuitive layout. Every element is thoughtfully crafted to create a seamless user experience, making it easy for visitors to explore offerings, learn about holistic wellness, and book appointments with ease.
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Emily Austin Therapy
Custom Showit Web Design
For Emily Austin Therapy, we designed a custom website that reflects her calming and approachable therapeutic services. Serving clients in NJ, NY, and FL, the design features soft, soothing colors and elegant typography to create a sense of trust and comfort. The website is intuitive and user-friendly, providing a welcoming space for clients seeking support. It reflects Emily's commitment to providing compassionate care and creating an environment where clients can feel safe, heard, and supported on their journey toward healing.
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Helping business owners create the online presence they deserve.
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Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. Her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Show It, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
-Kimberly, nature school owner in ct
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-adam, ed tech software in il
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-leah, copywriter in oh
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. Her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Show It, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-Kimberly, nature school owner in ct
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN Il
I thoroughly enjoyed working with Jordin on BNS' new website. I especially appreciated her collaborative approach and how she was willing to walk me through the steps of building the site exactly as I wished. She was very timely and clear in her communications, and was also generous with her time when I needed something demonstrated for me or clarified. If you are a fellow nature school or another business, I highly recommend working with Jordin.
-ADAM, ED TECH SOFTWARE IN Il
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Zenith
Custom showit Web Design, Branding & Collateral
For Zenith, a yoga and pilates studio, we designed a serene, mindful brand and custom website that reflects their commitment to balance and wellness. Soft, muted tones and minimalist typography create a calm, zen-like atmosphere, offering clients a peaceful space to reconnect. The website is optimized for a seamless user experience, making it easy for visitors to book classes and explore the studio’s offerings.
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WONDERED
Custom showit Web Design, Branding & Collateral
For Wondered, a nature school in Iowa, we designed a custom website and branding that draws inspiration from the natural world. Using earthy tones and bold, nature-inspired typography, the design reflects the school’s commitment to outdoor learning and education. The website and branding create a warm, inviting atmosphere, encouraging curiosity and growth while aligning with the school’s mission to foster a deep connection to nature and a love for exploration.
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Gamably
Custom showit Web Design
Gamably is an innovative education-based SaaS platform designed to help teachers gamify classrooms and enhance student engagement. We created a custom website to clearly communicate the benefits of gamification in education, showcase the platform’s features, and highlight user reviews and testimonials to build consumer trust and drive conversions. The website design is colorful, user-friendly, and appeals to both teachers and students, with an intuitive layout that makes gamification easy to implement in any classroom setting.
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Testimonials
These business owners already took the leap—see what they have to say
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Jordin was amazing to work with, from start to finish! Before I committed to the project, Jordin spent time answering questions I had and looking at ideas for websites to make sure it would be a good fit. Even though I had yet to commit to working with her, the conversations never felt rushed and Jordin took time to listen. Once we began, Jordin moved quickly, not only working within the promised timeframe, but finishing the project early! Once finished, she offered a 2 week period after the completion date where I could ask questions, so once again, her support has never felt rushed. Lastly (and maybe most importantly), the quality of her work is great and the website is exactly what I was looking for! Super happy with the results and a definite improvement from what I had before. Highly recommend all around!
-antonio, naturopath in ct
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
-kelsey, photographer in ca
I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.
-rachel, therapist in ontario
I thoroughly enjoyed working with Jordin on BNS' new website. I especially appreciated her collaborative approach and how she was willing to walk me through the steps of building the site exactly as I wished. She was very timely and clear in her communications, and was also generous with her time when I needed something demonstrated for me or clarified. If you are a fellow nature school or another business, I highly recommend working with Jordin.
-ADAM, ED TECH SOFTWARE IN Il
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Zoë Schroeder Nutrition
Custom showit Web Design
For Zoe Schroeder Nutrition, we designed a custom website that exudes her vibrant personality while maintaining a professional, client-focused experience. Serving clients in Arizona and beyond, the site features a playful yet polished aesthetic, making nutrition feel approachable and engaging. Every detail is crafted to reflect Zoe’s dynamic approach—blending evidence-based guidance with a supportive, no-nonsense attitude—to help clients build a healthier relationship with food.
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Brave Nature School
Custom showit Web Design
For Brave Nature School, we designed a website that reflects their mission of fostering curiosity, resilience, and social change through outdoor education. Based in Connecticut, the school provides accessible, anti-bias, anti-racist, and consent-based learning experiences for all families. The design is warm and inviting, with natural tones and organic elements that capture the essence of their hands-on, nature-focused approach. The site makes it easy for families to explore programs, get involved, and support their mission, reinforcing their commitment to shaping a more just and sustainable future for the next generation.
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Embodied Healing Counseling & Yoga
Custom showit Web Design
I designed a custom website for Embodied Healing Counseling & Yoga to reflect Kristen’s warm, grounding presence while keeping the experience seamless for clients. Serving Evanston, IL, and beyond, the site balances a calming, approachable aesthetic with easy navigation, making therapy and private yoga sessions feel accessible. Every detail aligns with Kristen’s holistic approach—blending counseling, movement, and community support to create a space for healing and growth.
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How to craft a home page that converts
FREEBIE
Your go-to guide for mastering a homepage that packs a punch and leaves a lasting impression on your website visitors
