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Based in California and Hong Kong, Christy is a nutritionist specializing in inclusive, non-diet approaches that honor neurodiversity, LGBTQ+ identities, and trauma-informed care. Her practice centers on empowerment, collaboration, and embracing the whole person. Her website needed to embody this warm, affirming philosophy. The design features an earthy, calming palette and clean, accessible typography that invites visitors in while prioritizing clarity and ease of use. Thoughtful layout and gentle visual cues create a welcoming, grounding experience that encourages potential clients to explore services and take the next step with confidence.
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Based in New York City, Olivia is a licensed therapist and media consultant dedicated to helping high-achievers, empaths, and caregivers navigate trauma, anxiety, and stress with warmth and insight. Her practice emphasizes non-judgmental support and deep self-understanding. The website needed to reflect this calm, professional, and compassionate approach. With muted greens, soft grays, and plenty of white space, the design creates a soothing, spacious atmosphere. Clean typography and intuitive navigation make it easy for visitors to find what they need, while thoughtful details invite clients to feel seen, supported, and ready to begin their inner work.
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For Satisfy Nourish Love, we created a full brand and custom website that reflect Megan’s warm, non-diet approach to nutrition and body image healing. Based in Chicago, her practice supports women in rebuilding trust with food and themselves through intuitive eating and trauma-informed care. The branding pairs soft, grounded colors with hand-drawn elements to create a calm, compassionate feel, while the website offers a clear, supportive experience that guides visitors toward connection and self-discovery.
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Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-adam, ed tech software in il
Jordin was absolutely one of the best services I’ve ever hired to get something I really love. She was patient, took initiative, kind, and met all my needs. The work itself was beautiful, professional and sharp. Everything I wanted!
-Olivia, Therapist in NY
When I first learned of Unica Formo, I had been looking into several different website platforms and was overwhelmed with “decision paralysis” around the multitude of options and online templates available. Straight from our Discovery Call, Jordin provided incredibly helpful feedback and a clear roadmap forward. I originally had so many different ideas and couldn’t imagine a way to include everything that felt important, but Jordin just seemed to “get it” right from the start. She offered so many thoughtful suggestions and helped create a website that feels genuine and unique. Jordin was a pleasure to work with throughout every step of the design process, from the branding workbook to the final website. She was also incredibly patient with updating and adapting the site as I gained more clarity on the messaging I wanted the site to convey. The finished product came out beautifully and captured everything I hoped for, and more! Not only is Jordin an incredible artist with an eye for design, but also highly skilled with the technical aspects of coding and SEO. I cannot speak highly enough of Jordin - if you’re on the fence, I highly recommend taking the leap and working with her!
-Christy, Nutritionist in CA
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
Jordin was absolutely one of the best services I’ve ever hired to get something I really love. She was patient, took initiative, kind, and met all my needs. The work itself was beautiful, professional and sharp. Everything I wanted!
When I first learned of Unica Formo, I had been looking into several different website platforms and was overwhelmed with “decision paralysis” around the multitude of options and online templates available. Straight from our Discovery Call, Jordin provided incredibly helpful feedback and a clear roadmap forward. I originally had so many different ideas and couldn’t imagine a way to include everything that felt important, but Jordin just seemed to “get it” right from the start. She offered so many thoughtful suggestions and helped create a website that feels genuine and unique. Jordin was a pleasure to work with throughout every step of the design process, from the branding workbook to the final website. She was also incredibly patient with updating and adapting the site as I gained more clarity on the messaging I wanted the site to convey. The finished product came out beautifully and captured everything I hoped for, and more! Not only is Jordin an incredible artist with an eye for design, but also highly skilled with the technical aspects of coding and SEO. I cannot speak highly enough of Jordin - if you’re on the fence, I highly recommend taking the leap and working with her!
Based in Ontario, Rachel Kotack is a psychotherapist specializing in ADHD, people pleasing, and the often-overlooked emotional layers that come with both. Her practice is deeply compassionate and insight-driven—and her website needed to reflect just that. We created a calming, minimal layout that still feels fresh and engaging, making space for her voice and message to shine. With carefully chosen colors, thoughtful type styling, and intentional flow, this site offers a soft, grounding user experience while still guiding potential clients to connect or book with ease.
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Led by Lexington-based nutritionist Lauren, BodyFit Nutrition is all about helping women build habits that feel good and actually stick. Her philosophy is rooted in sustainability, encouragement, and meeting people where they’re at. The website reflects that mission with a design that’s clean, fun, and motivating—creating a welcoming space for potential clients to learn more and take the next step. With bold accents and an easy-to-navigate layout, this site feels as approachable and supportive as Lauren herself.
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Kelsey is a San Diego-based wedding and lifestyle photographer with a timeless, true-to-color style. She came to me ready to elevate her brand presence and build a website that felt like her—clean, heartfelt, and experience-driven. We focused on creating a layout that was easy to navigate while still feeling luxurious and personality-packed. The final site invites visitors to slow down, connect emotionally, and imagine their own story being told through her lens.
view project
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-Kristen, Therapist in IL
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-Adam, ed tech software in il
I'm in the midst of working with Jordin and can already tell she is going to exceed my expectations. She is knowledgeable, organized, thorough, and perhaps most importantly, patient. I feel confident that what she has done already for my site is going to take me far and I can't wait to see what else she has in store for my business. BOOK HER. DON'T QUESTION IT.
-Dania, Content creator in oh
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-adam, ed tech software in il
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-leah, copywriter in oh
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
I'm in the midst of working with Jordin and can already tell she is going to exceed my expectations. She is knowledgeable, organized, thorough, and perhaps most importantly, patient. I feel confident that what she has done already for my site is going to take me far and I can't wait to see what else she has in store for my business. BOOK HER. DON'T QUESTION IT.
For Grounded Nutrition Therapy, we created a brand and website that feel warm, welcoming, and personal—mirroring the supportive experience of working with an RDN. Knowing that reaching out for nutrition guidance can be a big step, we focused on making the site feel effortless and inviting. The design speaks to clients who are ready to move beyond dieting, learn evidence-based nutrition, and improve their relationship with food and their body. With a thoughtful blend of accessibility and expertise, the site reflects the unique approach of a Denver-based RDN who offers both virtual and in-person services—something not always easy to find in the field.
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The Herbal Room’s online presence was transformed with a clean, modern, and effortlessly simple website that reflects the expertise of a dedicated naturopath in Connecticut. Designed to feel elevated yet approachable, the site moves away from the DIY look of the past, embracing refined typography, soft neutral tones, and an intuitive layout. Every element is thoughtfully crafted to create a seamless user experience, making it easy for visitors to explore offerings, learn about holistic wellness, and book appointments with ease.
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For Emily Austin Therapy, we designed a custom website that reflects her calming and approachable therapeutic services. Serving clients in NJ, NY, and FL, the design features soft, soothing colors and elegant typography to create a sense of trust and comfort. The website is intuitive and user-friendly, providing a welcoming space for clients seeking support. It reflects Emily's commitment to providing compassionate care and creating an environment where clients can feel safe, heard, and supported on their journey toward healing.
view project
Working with Jordin to create a new website that felt more in line with where my business is at and felt more like me was exactly what I didn't know I needed. For a while, I felt my current website was outdated and lacked the kind of first impression I wanted people to experience when coming to my website. I would see others's websites and wish i could have something that gave me the same feeling and that is exactly what Jordin did. With the help of Jordin and her creative touch, she brought my vision to life and helped me create a website I'm proud of.
The process of working with Jordin far exceeded my expectations from everything to her responsiveness, her ideas and her patience with me through the process. I can't recommend her enough to anyone looking for support with a website and beyond, as she is truly the definition of someone you want in your corner. She gives the time and attention you want when creating something so meaningful.
-jen, nutritionist in co
I thoroughly enjoyed working with Jordin on BNS' new website. I especially appreciated her collaborative approach and how she was willing to walk me through the steps of building the site exactly as I wished. She was very timely and clear in her communications, and was also generous with her time when I needed something demonstrated for me or clarified. If you are a fellow nature school or another business, I highly recommend working with Jordin.
-Kimberly, nature school owner in ct
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-adam, ed tech software in il
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-leah, copywriter in oh
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Working with Jordin to create a new website that felt more in line with where my business is at and felt more like me was exactly what I didn't know I needed. For a while, I felt my current website was outdated and lacked the kind of first impression I wanted people to experience when coming to my website. I would see others's websites and wish i could have something that gave me the same feeling and that is exactly what Jordin did. With the help of Jordin and her creative touch, she brought my vision to life and helped me create a website I'm proud of.
The process of working with Jordin far exceeded my expectations from everything to her responsiveness, her ideas and her patience with me through the process. I can't recommend her enough to anyone looking for support with a website and beyond, as she is truly the definition of someone you want in your corner. She gives the time and attention you want when creating something so meaningful.
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
I thoroughly enjoyed working with Jordin on BNS' new website. I especially appreciated her collaborative approach and how she was willing to walk me through the steps of building the site exactly as I wished. She was very timely and clear in her communications, and was also generous with her time when I needed something demonstrated for me or clarified. If you are a fellow nature school or another business, I highly recommend working with Jordin.
For Zenith, a yoga and pilates studio, we designed a serene, mindful brand and custom website that reflects their commitment to balance and wellness. Soft, muted tones and minimalist typography create a calm, zen-like atmosphere, offering clients a peaceful space to reconnect. The website is optimized for a seamless user experience, making it easy for visitors to book classes and explore the studio’s offerings.
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For Wondered, a nature school in Iowa, we designed a custom website and branding that draws inspiration from the natural world. Using earthy tones and bold, nature-inspired typography, the design reflects the school’s commitment to outdoor learning and education. The website and branding create a warm, inviting atmosphere, encouraging curiosity and growth while aligning with the school’s mission to foster a deep connection to nature and a love for exploration.
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Gamably is an innovative education-based SaaS platform designed to help teachers gamify classrooms and enhance student engagement. We created a custom website to clearly communicate the benefits of gamification in education, showcase the platform’s features, and highlight user reviews and testimonials to build consumer trust and drive conversions. The website design is colorful, user-friendly, and appeals to both teachers and students, with an intuitive layout that makes gamification easy to implement in any classroom setting.
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Jordin was amazing to work with, from start to finish! Before I committed to the project, Jordin spent time answering questions I had and looking at ideas for websites to make sure it would be a good fit. Even though I had yet to commit to working with her, the conversations never felt rushed and Jordin took time to listen. Once we began, Jordin moved quickly, not only working within the promised timeframe, but finishing the project early! Once finished, she offered a 2 week period after the completion date where I could ask questions, so once again, her support has never felt rushed. Lastly (and maybe most importantly), the quality of her work is great and the website is exactly what I was looking for! Super happy with the results and a definite improvement from what I had before. Highly recommend all around!
-antonio, naturopath in ct
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
-kelsey, photographer in ca
Having built my own website years ago, I knew I was ready for a more professional and polished touch. Jordin definitely provided that while also helping me keep and highlight the aspects that represented me and my business. She worked really quickly and was very responsive to my feedback and requests, even when I wasn't sure what it was I wanted. I am really impressed with the level of detail that went into her work and am so proud of my new site.
-roxanne, nutritionist in co
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-adam, ed tech software in il
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-leah, copywriter in oh
I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.
-rachel, therapist in ontario
Jordin was amazing to work with, from start to finish! Before I committed to the project, Jordin spent time answering questions I had and looking at ideas for websites to make sure it would be a good fit. Even though I had yet to commit to working with her, the conversations never felt rushed and Jordin took time to listen. Once we began, Jordin moved quickly, not only working within the promised timeframe, but finishing the project early! Once finished, she offered a 2 week period after the completion date where I could ask questions, so once again, her support has never felt rushed. Lastly (and maybe most importantly), the quality of her work is great and the website is exactly what I was looking for! Super happy with the results and a definite improvement from what I had before. Highly recommend all around!
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
Having built my own website years ago, I knew I was ready for a more professional and polished touch. Jordin definitely provided that while also helping me keep and highlight the aspects that represented me and my business. She worked really quickly and was very responsive to my feedback and requests, even when I wasn't sure what it was I wanted. I am really impressed with the level of detail that went into her work and am so proud of my new site.
For Wildflower Root Therapy, I created a full brand and custom website that reflects Lauren’s gentle, grounded approach to therapy. Based in Atlanta, her practice supports women navigating motherhood, loss, and identity shifts—offering a steady, nonjudgmental space to reconnect with themselves and their stories. The brand combines earthy colors, layered watercolor textures, and hand-drawn details to evoke warmth, resilience, and rootedness. The site itself is peaceful and intuitive, designed to help overwhelmed moms feel seen, supported, and gently invited into their own process of healing.
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For Zoe Schroeder Nutrition, we designed a custom website that exudes her vibrant personality while maintaining a professional, client-focused experience. Serving clients in Arizona and beyond, the site features a playful yet polished aesthetic, making nutrition feel approachable and engaging. Every detail is crafted to reflect Zoe’s dynamic approach—blending evidence-based guidance with a supportive, no-nonsense attitude—to help clients build a healthier relationship with food.
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For Brave Nature School, we designed a website that reflects their mission of fostering curiosity, resilience, and social change through outdoor education. Based in Connecticut, the school provides accessible, anti-bias, anti-racist, and consent-based learning experiences for all families. The design is warm and inviting, with natural tones and organic elements that capture the essence of their hands-on, nature-focused approach. The site makes it easy for families to explore programs, get involved, and support their mission, reinforcing their commitment to shaping a more just and sustainable future for the next generation.
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I designed a custom website for Embodied Healing Counseling & Yoga to reflect Kristen’s warm, grounding presence while keeping the experience seamless for clients. Serving Evanston, IL, and beyond, the site balances a calming, approachable aesthetic with easy navigation, making therapy and private yoga sessions feel accessible. Every detail aligns with Kristen’s holistic approach—blending counseling, movement, and community support to create a space for healing and growth.
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