UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
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Your online presence should feel like an extension of your work, not just visually, but in how it communicates your style, perspective, and value.
Designed for Creative Businesses That Rely on Visual Impact
Creative businesses are often built on strong work, but translating that work into a cohesive online presence is where things start to fall apart.
I work with photographers, designers, studios, creative service providers and shop owners who want their brand and website to feel as considered as the work they create.
When Your Work Is Strong, But Your Online Presence Isn’t
Being a creative often means you’re used to having full control over how things look and feel. Your work is personal, and handing that over, even when it comes to your own website or brand, doesn’t always come naturally.
At the same time, translating your work into a cohesive online presence is a completely different skill set. What feels clear in your head or in your work doesn’t always come through on a website without the right structure behind it.
Many creatives reach a point where their portfolio, brand, or website no longer reflects the level of their work, but they’re too close to it to see exactly what needs to change.
That’s where an outside perspective becomes valuable. Not to take over your vision, but to help shape it into something that feels intentional, aligned, and easy for others to understand.
As a fellow creative, I approach each project with that balance in mind. Your work and your perspective stay at the center, while I bring the structure, strategy, and technical execution needed to translate it into a cohesive brand and website
A Balance of Structure and Creative Freedom
My approach focuses on creating websites that feel visually compelling while maintaining clear structure, intuitive navigation, and a strong sense of hierarchy.
The goal is to showcase your work in a way that feels effortless for your audience to explore, while still leading them toward inquiry or booking.
Experience Across Creative Industries
I’ve worked with a range of creative businesses, from photographers and interior designers to studios, agencies, and personal brands.
While each project is visually different, they often share the same underlying goal: creating a cohesive, elevated online presence that reflects the quality and intention behind the work itself.
This experience allows me to approach each project with both creative flexibility and strategic structure, ensuring the final result feels distinct without feeling disconnected.
Browse by Industry:
Creatives
Selected Creative Projects
These projects highlight creative businesses where visual identity and website design were intentionally aligned to create a more cohesive, elevated, and engaging online presence.
I've worked with:
testimonials
"I will continue to work with her for years to come without hesitation. Highly recommend!"
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
-Kelsey P., Owner of Kelsey Lyn Photography
"If I ever need a client site made or I want to change mine, she’s the one I’m going to for sure"
I’ve spent years trying to design and re-design my site! It’s been so stressful to get all the features I wanted. I liked my old one, but never really loved it. Jordin went above and beyond and gave me my dream site! It’s fun and professional and full of movement. She was so patient with me and answered all questions. She offered great guidance and we made a great team. Several people have complimented my new site and im excited for it to generate more compelling leads! Overall, I am thrilled with the results and will continue to recommend her. If I ever need a client site made or I want to change mine, she’s the one I’m going to for sure. Thank you so much Jordin!
-Miranda S., Owner of Sass In The Bluegrass
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When Your Work Has Evolved, Your Website Should Too
As your work grows, your online presence should evolve with it.
For many creatives, there comes a point where a template or older website no longer reflects the level of their work or the clients they want to attract.
Let’s Bring Your Vision Online
If you’re ready to create a brand and website that better reflects your creative work, you can explore working together here.
Let’s build something that feels intentional, elevated, and aligned with where your business is going.
