UNICA
FORMO
Branding + web design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
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Dance Studio Branding
Studio 55
Studio 55
The Scope: Custom Branding Suite
The Vibes: grounded, playful, cohesive
The Industry: studios + creative spaces
A branding suite designed to bring clarity and cohesion to your studio. Professional, approachable, and memorable—crafted to connect with your audience and grow alongside your vision.
Words from kirtin:
"I want to start another brand just so Jordin can create another beautiful project for me!"
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
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the challenge
For over 15 years, Studio 55 School of Dance has been a home for creativity, growth, and confidence-building in dancers of all ages. Under Kirstin’s leadership, the studio has expanded to include two beloved sub-brands: Bloom, a whimsical preschool program, and Creation Dance Company, a competitive team for advanced dancers. While each program carried its own charm, the overall brand identity lacked cohesion.
The logos for Studio 55, Bloom, and Creation had been created within the last few years and were already recognized in the community—but they didn’t feel connected. Each had its own look and feel, leaving social media posts, signage, and studio materials looking disjointed. Kirstin knew she wanted to honor the recognition her current branding held while refining it into something more polished, cohesive, and sustainable for years to come.
I partnered with Kirstin to refresh the primary Studio 55 brand while developing thoughtful submarks and a shared visual system that tied Bloom and Creation into the family. The goal was to keep what the community already loved—like the signature dancer figure—while elevating the fonts, colors, and layout to feel more grounded, professional, and versatile.
This branding suite was designed to give Studio 55 and its sub-brands a unified, intentional identity that reflects their core values of playfulness, belonging, and growth. From earthy tones to polished typography, every piece works together to help the studio’s story shine consistently across all platforms.
primary logo Before
primary logo After
our approach
For Studio 55, the priority was striking the right balance: a professional, polished brand identity that still honored the whimsy, playfulness, and warmth of a children’s dance studio. With two internal programs—Bloom and Creation Dance Company—the challenge was creating space for each to shine with its own personality, while keeping everything connected under the larger Studio 55 umbrella.
From the very beginning, this project was highly collaborative. Kirstin had a clear sense of what was working (like the recognizable dancer figure and community familiarity) and what needed refinement (inconsistent logos, disjointed color palettes, and lack of cohesion). Together, we mapped out how to preserve the heart of each logo while elevating the overall look into something more intentional and future-ready.
Visually, the refreshed branding suite introduces a grounded, earthy palette anchored by green tones, paired with clean, modern typography for clarity and consistency. Each sub-brand received its own dedicated accent color and submark—playful and whimsical for Bloom, mature and polished for Creation—so they could stand alone while still feeling like part of one family. Subtle refinements, like redrawing the dancer figure and harmonizing font choices, helped create cohesion without losing recognition.
Rather than reinventing the wheel, this was about elevating and unifying what Studio 55 already had. The result is a professional yet approachable identity that gives the studio confidence across signage, social media, and merchandise, while giving families and dancers a brand that feels recognizable, intentional, and true to the heart of Studio 55.
Jordin created the most beautiful and cohesive branding for my dance studio and two of our internal programs. We were so ready for a professional refresh! Before working with her, we struggled to balance the professionalism we wanted with the whimsy of being a children’s dance studio. We also had trouble giving each of our programs its own identity while keeping our overall branding cohesive.
As a creative person myself, I often struggle to give up the reins. Trusting someone else with the vision for something so close to my heart felt intimidating. But working with Jordin changed that. She made the process collaborative while still guiding us with her professional eye.
From start to finish, the process was intentional and purposeful. Every step was designed with our goals and vision in mind, and she delivered on every detail. She made adjustments quickly and flawlessly, always excited to tweak something to make it feel more like “us.” Jordin truly nailed it!
I’m so proud to now have branding that is both professional and fun, a perfect representation of who we are and what we do. She was even able to take our existing logos and rework them into elevated versions of themselves, keeping them recognizable but refreshed.
I cannot recommend Jordin enough. The heart and intentionality she pours into her work are unmatched. I want to start another brand just so Jordin can create another beautiful project for me!
-Kirstin S., Dance Studio Owner
Elevate your studio’s presence with intentional branding.
We’ll design a professional, cohesive identity that feels authentic and grows with your vision.
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