Every business has a unique story, and your website should reflect that. Whether you're looking for a fully custom website, a quick yet professional template update, or a complete branding overhaul, I’m here to bring your vision to life. My process is designed to make the journey as seamless as possible—so you can focus on what matters most: your business. Together, we’ll create a website that is not only visually aligned with your brand but also works seamlessly to support your goals.
Ready to level up your business? Whether you’re starting from scratch or ready to refresh your current site, my Custom Web Design for small businesses service will help you create a website that truly represents your brand and attracts your ideal clients.
We’ll start with a free discovery call to see if we’re a good fit, and once you book your spot and complete a little prep work, I’ll dive into crafting a website that works for your business goals. From refining your messaging to boosting your online presence, we’ll build a site that helps you connect with your dream clients and grow your business. Let’s create a website you’re proud of—one that works hard for you.
WHat's included
Timeline: 2-4 weeks
what's included in our standard package
• Discovery call where we dive into your business objectives, target audience, desired aesthetic, and strategic approach.
• 1:1 Service (you’ll be only 1 of 2 website clients I’ll be working with!)
• Up to 6 custom designed pages (home + e.g. about, services, contact, blog, gallery, faqs, testimonials)
• Website Strategy Guide and Homework in your client portal
• 3x rounds of revisions
• 24/7 Showit support
• 1 month free on your Showit subscription
• Basic SEO set up
• Responsive Web & Mobile Design
• Social Media Integration
• Newsletter Integration
• Help Guide PDF & Recorded Training
Optional add-ons to customize your package further
• Integrated Blog Design
• Migration of existing blog content, free for WP users
• Freebie or Lead Magnet Design
• Adding additional pages
• eCommerce Products, up to 10 products (via ThriveCart or Shopify Lite),
• Additional 3rd party integrations, book a consult to discuss
* does not include cost of domain, Showit subscription, copy, custom fonts or 3rd party apps
let's get started
I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.
-Rachel, therapist in ontario
As a therapist, it's important for my website to feel inviting and reflect the trust and care I offer my clients, and Jordin did just that. She took the time to understand my approach and created a website that is both aesthetically calming and easy to navigate, with all the necessary features. The entire process was smooth, with excellent communication and thoughtful attention to detail. I now have a site that truly represents my practice and makes it easier for clients to find support. I highly recommend their services to any therapist looking for a professional, heart-centered online presence.
-kim, therapist in il
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-adam, ed tech software in il
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-leah, copywriter in oh
Before we had our new website and branding, we were mostly using Facebook to share what we do. Now, with our updated branding and a website that really shows who we are, we’re excited to connect with even more families! The new logo and design perfectly capture the spirit of our nature school, and the website makes it easy for people to see what we’re all about. It feels great to share our love for outdoor education in such a clear and welcoming way. We couldn’t be happier with how it turned out! Having a website that reflects our values makes us feel even more confident in the work we do. It’s not just a tool; it’s a way for us to show families what we’re passionate about and why outdoor education is so important for kids. We’re excited to keep growing and sharing this journey with the community!
-Annie, nature school in IA
I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.
-rachel, therapist in ontario
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN Il
Want to create a cohesive brand presence that flows seamlessly into your website? With this add-on, we'll elevate your visual identity by developing a complete branding kit. From the very start of our work together, we dive deep into your business identity through the Branding Workbook. This helps me understand your mission, ideal clients, and unique style, allowing me to craft a tailored branding package that truly reflects your business. The package includes a primary logo, secondary logo, submark, color palette, fonts, mood board, and 1-2 patterns. By addressing your branding before we begin web design, we ensure that your site and overall brand story align perfectly, creating a stronger, more cohesive online presence from day one.
Timeline: 1-2 weeks
Need to tackle a big web design project but don’t have the time or energy to drag it out? VIP Day is your fast-track solution. Whether you’re looking to update an existing page, create a new one, or refine your website, we’ll use either a half-day (4 hours) or full-day (8 hours) option to get it done. With a well-planned schedule and clear goals, we’ll hit the ground running and complete everything in one focused, stress-free day.
Look, I get it—you’re a busy business owner, and this is the last thing you should be spending your time on. VIP Day lets you cross off those web design tasks without the back-and-forth or added stress.
What we can get done
Timeline: a day + any pre-homework
-Fix bugs on website
-Update or add new content
-Add 1-2 short website pages
-Re-skin the website (new fonts, new colors, installing a new logo)
-Add new features
-Integrate third-party tools
-Full blog integration & design
-Website audit & fixes
-Social media templates
-Email marketing templates
What we Can Achieve During a VIP Day
-Long form sales page
-Full website design
-Brand new logo
-Language for any necessary website legal documents (such as privacy policies) or for your edits and customizations.
-Copy for your website pages
-Lead funnels
custom web design
Looking for a fast, budget-friendly way to get a professionally designed website? With my Template Customization service, I’ll take a template you’ve selected (or help you choose the right one) and customize it to reflect your unique brand.
Instead of starting from scratch, we’ll work with a template that aligns with your needs, optimizing the layout and content to suit your business. You’ll receive a responsive, SEO-optimized site that flows seamlessly from page to page—delivered with a quick turnaround time.
Whether you're on a budget or simply need a high-quality, efficient website solution, this service provides a beautiful site without the long wait.
Timeline: 2 days or less