Web Design and Branding for Small Businesses

Every business has a unique story, and your website should reflect that. Whether you're looking for a fully custom website, a quick yet professional template update, or a complete branding overhaul, I’m here to bring your vision to life. My process is designed to make the journey as seamless as possible—so you can focus on what matters most: your business. Together, we’ll create a website that is not only visually aligned with your brand but also works seamlessly to support your goals.

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ways to work together:

fully custom web design

Crafting websites that connect, convert, and grow with your business.

Ready to level up your business? Whether you’re starting from scratch or ready to refresh your current site, my Custom Web Design for small businesses service will help you create a website that truly represents your brand and attracts your ideal clients.

We’ll start with a free discovery call to see if we’re a good fit, and once you book your spot and complete a little prep work, I’ll dive into crafting a website that works for your business goals. From refining your messaging to boosting your online presence, we’ll build a site that helps you connect with your dream clients and grow your business. Let’s create a website you’re proud of—one that works hard for you.

WHat's included

Timeline: 2-4 weeks

fully custom web design

what's included in our standard package

• Discovery call where we dive into your business objectives, target audience, desired aesthetic, and strategic approach.
• 1:1 Service (you’ll be only 1 of 2 website clients I’ll be working with!)
• Up to 6 custom designed pages (home + e.g. about, services, contact, blog, gallery, faqs, testimonials) 
• Website Strategy Guide and Homework in your client portal
• 3x rounds of revisions
• 24/7 Showit support
• 1 month free on your Showit subscription
• Basic SEO set up
• Responsive Web & Mobile Design
• Social Media Integration
• Newsletter Integration
• Help Guide PDF & Recorded Training

extras

fully custom web design

Optional add-ons to customize your package further

• Integrated Blog Design
• Migration of existing blog content, free for WP users
• Freebie or Lead Magnet Design
• Adding additional pages
• eCommerce Products, up to 10 products (via ThriveCart or Shopify Lite),
• Additional 3rd party integrations, book a consult to discuss

* does not include cost of domain, Showit subscription, copy, custom fonts or 3rd party apps

overview

Helping business owners create the online presence they deserve.

let's get started

I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.

I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.

-Rachel, therapist in ontario

As a therapist, it's important for my website to feel inviting and reflect the trust and care I offer my clients, and Jordin did just that. She took the time to understand my approach and created a website that is both aesthetically calming and easy to navigate, with all the necessary features. The entire process was smooth, with excellent communication and thoughtful attention to detail. I now have a site that truly represents my practice and makes it easier for clients to find support. I highly recommend their services to any therapist looking for a professional, heart-centered online presence.

-kim, therapist in il

I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!

-zoe, nutritionist in az

Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined. 

Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!

-adam, ed tech software in il

Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!

-leah, copywriter in oh

Before we had our new website and branding, we were mostly using Facebook to share what we do. Now, with our updated branding and a website that really shows who we are, we’re excited to connect with even more families! The new logo and design perfectly capture the spirit of our nature school, and the website makes it easy for people to see what we’re all about. It feels great to share our love for outdoor education in such a clear and welcoming way. We couldn’t be happier with how it turned out! Having a website that reflects our values makes us feel even more confident in the work we do. It’s not just a tool; it’s a way for us to show families what we’re passionate about and why outdoor education is so important for kids. We’re excited to keep growing and sharing this journey with the community!

-Annie, nature school in IA

Testimonials

you're in good company here

I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.

I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.

-rachel, therapist in ontario

I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!

-zoe, nutritionist in az

Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!

-LEAH, COPYWRITER IN OH

Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined. 

Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!

-ADAM, ED TECH SOFTWARE IN Il

branding add-on

Set the Foundation for a Strong, Cohesive Brand with a Custom Branding Kit

Want to create a cohesive brand presence that flows seamlessly into your website? With this add-on, we'll elevate your visual identity by developing a complete branding kit. From the very start of our work together, we dive deep into your business identity through the Branding Workbook. This helps me understand your mission, ideal clients, and unique style, allowing me to craft a tailored branding package that truly reflects your business. The package includes a primary logo, secondary logo, submark, color palette, fonts, mood board, and 1-2 patterns. By addressing your branding before we begin web design, we ensure that your site and overall brand story align perfectly, creating a stronger, more cohesive online presence from day one.

Timeline: 1-2 weeks

VIP day

Knock out your to-do list with a focused, full-day session

Need to tackle a big web design project but don’t have the time or energy to drag it out? VIP Day is your fast-track solution. Whether you’re looking to update an existing page, create a new one, or refine your website, we’ll use either a half-day (4 hours) or full-day (8 hours) option to get it done. With a well-planned schedule and clear goals, we’ll hit the ground running and complete everything in one focused, stress-free day.

Look, I get it—you’re a busy business owner, and this is the last thing you should be spending your time on. VIP Day lets you cross off those web design tasks without the back-and-forth or added stress.

What we can get done

Timeline: a day + any pre-homework

-Fix bugs on website
-Update or add new content
-Add 1-2 short website pages
-Re-skin the website (new fonts, new colors, installing a new logo)
-Add new features
-Integrate third-party tools
-Full blog integration & design
-Website audit & fixes
-Social media templates
-Email marketing templates

OVERVIEW

VIP day

What we Can Achieve During a VIP Day

WHAT WE CAN GET DONE:

-Long form sales page
-Full website design
-Brand new logo
-Language for any necessary website legal documents (such as privacy policies) or for your edits and customizations.
-Copy for your website pages
-Lead funnels

WHAT WE CAN'T GET DONE:

Recent Projects

Supporting small businesses and entrepreneurs just like you

custom web design

view portolfio

template customization

A streamlined, budget-friendly way to transform a template into a site that feels uniquely you.

Looking for a fast, budget-friendly way to get a professionally designed website? With my Template Customization service, I’ll take a template you’ve selected (or help you choose the right one) and customize it to reflect your unique brand.

Instead of starting from scratch, we’ll work with a template that aligns with your needs, optimizing the layout and content to suit your business. You’ll receive a responsive, SEO-optimized site that flows seamlessly from page to page—delivered with a quick turnaround time.

Whether you're on a budget or simply need a high-quality, efficient website solution, this service provides a beautiful site without the long wait.

Timeline: 2 days or less

Reserve your spot

Frequently Asked Questions

what if i don't really know what i want?
No problem! We conduct thorough research on you, your content, and your target audience, allowing us to gain a comprehensive understanding of what you want and need even if you don’t know how to put it into words.
why do you only use showit?
Showit is a super user-friendly, drag-and-drop platform that gives you complete design freedom while offering amazing customer support. It’s a platform I love because it allows you to confidently manage your website on your own once our project wraps up.

I chose Showit for a few reasons. First, it’s incredibly easy to use—something that will save you time and energy down the road. I also provide support videos to walk you through everything. Showit’s customer service is top-notch too—just reach out, and they’ll either handle it or guide you through the process. Plus, Showit’s SEO tools are robust and detailed, helping you optimize your site on every page so you can get found in search engines. Since Showit uses WordPress for blogging, you get the best of both worlds: a customizable design and the best blog host if you decide to add that later. One of my favorite features is their mobile optimization. Unlike many platforms that auto-generate mobile sites (leading to awkward formatting), Showit gives you full control over your mobile design, which is a game-changer, especially with how many people browse on their phones.

can i hire you for ‘maintenance’?
Absolutely! Every project comes with a support library and a personal walkthrough video tutorial, tailored to your specific site, so you leave the process with full confidence to make updates and handle maintenance changes yourself. But I get it—some people are too busy or just prefer not to do it themselves. I have a clients 'on retainer' that have booked a Half Day VIP session once a month to handle all their website maintenance needs. It is also common for past clients to return every 6-12 months for a full site “check-in,” where I update photos, info, and anything else to keep their site current and aligned with their business.
how much can you actually get done in a vip day?
8 hours is a great amount of time, but it’s not quite enough to build an entire website from scratch. However, there’s a lot we can accomplish! During a VIP Day, we can refresh your website’s look with new fonts, colors, and even add a new page if you’ve got a new offering to showcase. We’ll also update content, integrate third-party tools, fix bugs, and perform a full website audit to ensure everything is running smoothly. If you're looking to enhance your site's functionality or make it more user-friendly, this is the perfect way to do it.

While we won’t be able to create copy or tackle a full rebrand, it’s an efficient way to make key updates that will give your site a fresh, polished feel.

do you offer payment plans?
Yes, I do! For custom web design projects, I require a 25% deposit to secure your spot on my design calendar and 25% before we kick off the work. Once your homepage is complete, the next 30% is due, and the remaining 20% is due just before your site officially launches, when I hand everything over to you.

For other services, the payment plan works a little differently. There’s still a 50% non-refundable deposit to reserve your spot, but we’ll break down the remaining 50% based on the specifics of your project. I’ll walk you through everything before we start to make sure the payment schedule works for you.

is seo included?
Yes! I guarantee that your website will get a solid SEO foundation. This includes important elements like keyword integration, text tags, page titles, and meta descriptions. I’ll also guide you on optimizing your images to help further boost your SEO.

That said, no one—not even SEO experts—can guarantee top rankings on Google (and if they say they can, they're not being truthful). I can promise, however, that your site will have the best possible SEO setup from the start. SEO is a long-term game. It takes time for results to show up (usually months), and it requires ongoing tweaks and updates to stay effective and maintain strong performance.

is copywriting included?
Copywriting is not included as part of our services. However, I provide a website content planner with helpful prompts to guide you through writing the copy for every page of your site.

That said, I definitely recommend working with a professional copywriter for the best results. Many of my clients choose to collaborate with copywriters from my trusted referral list, who I regularly work with and recommend.

are there additional expenses?
Clients are responsible for purchasing any fonts used in their design and ensuring they have the proper legal licensing. You’ll also need to cover the cost of a Showit subscription and domain registration for your site.
is my deposit refundable?
No, the deposit is non-refundable. It’s required to reserve your spot on our calendar, which is typically booked 1-3 months in advance. This helps ensure that every project gets the time and attention it deserves. Since we may turn away other potential clients to hold your spot, the deposit confirms your commitment to moving forward with the project.
can i keep my current blog?
Absolutely! If your blog is currently hosted on WordPress or Squarespace, I’ll work with Showit’s talented developer team to smoothly migrate all your existing blog posts to your shiny new custom Showit site.
what do you need from me to begin?
Once the contract is signed and your deposit is paid, we’ll kick things off! Before your project officially starts, I’ll need you to complete a few questionnaires and upload your website copy, branding elements, photos, and videos. You’ll also get a Brand Identity Workbook to fill out, which helps us dive deep into your business and vision.
what support do you offer?
When your custom web design project is complete, you’ll receive two weeks of support where I’m fully available to assist with any minor changes or questions. You’ll also get a personalized walk-through video covering your specific site and addressing any questions you might have. Plus, you'll have access to our comprehensive tutorial library, ensuring you're set up for success. Along with my support, Showit offers fantastic live chat support and an abundance of video tutorials, so you'll always have the resources you need to confidently manage your site on your own.
can i keep my domain/url?
Absolutely! Your domain stays the same. Showit simply hosts your site, so you can keep your domain wherever it’s currently registered (Squarespace, Namecheap, GoDaddy, Wix, etc.). I’ll take care of the hosting transfer at the end of the project, so you don't have to worry about a thing.
will i have any downtime where my website doesn’t work?
It’s possible! While I’m working on your site, your old website will stay live and unchanged. Once we begin the DNS transfer, things need time to propagate. In some cases, the whole process has only taken 15 minutes (meaning the site was down for just that time), but typically, it can take anywhere from 2 to 48 hours. I personally haven’t experienced a transfer taking longer than 1 hour.

If downtime is a concern for you, I’ll initiate this process in the late evening to minimize any disruption during hours when your site’s visitors are likely to be active.

what is the difference between template customization and custom web design?
With custom web design, we start from scratch, building everything around your unique vision and goals. This process can take up to 4 weeks, and the end result will be a fully tailored website that’s completely one-of-a-kind.

On the other hand, with template customization, we take an existing template (which you’ll purchase separately) and customize up to 6 pages to fit your brand. This option allows us to get your site up and running much faster—sometimes within just 2 days—while still giving you a polished, brand-aligned website.

i know i want to use you, but can't begin for a couple months. what should i do?
Definitely reach out as soon as you can to reserve your spot! My calendar tends to fill up 1-3 months in advance, and in some cases, even further out. If you're looking to lock in your timeline, it’s a good idea to get in touch early so we can secure your spot.