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UNICA
FORMO

Branding + web design studio

Office hours:

M-Th 8am-4pm est

Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.

Contact:

jordin@unicaformo.com

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Template Customization: Fast, Smart, Styled for You

Because you want a beautiful, strategic website—without the custom-build timeline or price tag.

Get In TouchBook a free Discovery Call

who it's
  for

You love a Showit template but don’t want to DIY it.

This is what I need

Template Customization is for you if:

You’re launching something new and need results—fast.

You’re budget-conscious but still want a polished, strategic site.

You want a pro’s touch without a long timeline.

I need something custom

what's included

Template Customization Service

Customization of your chosen Showit template
Basic brand styling: fonts, colors + layout edits
Homepage + up to 4 additional pages (e.g., About, Services, Contact, Blog)
Mobile optimization + responsive design
Basic SEO setup
Content swap and formatting
Image optimization and integration
1x revision round
Post-launch Help Guide + recorded training
Delivered within 2-5 business days

Timeline: 2-5 business days

Showit

The best platform for your service-based business

Why I design on Showit

Showit gives you total creative freedom without all the tech overwhelm. It’s a drag-and-drop platform (like, truly drag-and-drop) that lets us design your site exactly how you want it—no cookie-cutter templates, no code required.

It’s built for service-based businesses who care about personality and performance, and it integrates seamlessly with WordPress for blogging and SEO. That means your website doesn’t just look great—it actually works hard in the background to help you get found.

You’ll have full control when we’re done—no developer needed, no emailing someone to change a sentence. (Unless you want me to, of course.)

Learn More about Showit

Who I've Worked With:

Therapists, Dietitians, Doulas, Acupuncturists, Chiropractors, Authors, Florists, Nature Schools, midwives, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers, Therapists, Dietitians, Doulas, Chiropractors, Florists, Nature Schools, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers, 

start with
  branding

Lay the Groundwork with a Cohesive Brand Identity

Start your custom website with a strong, aligned foundation. We’ll uncover your mission, ideal clients, and brand vibe, then craft a visual identity that ties it all together.

Bundle branding + website and get 10% off your project.

Explore Branding

Who I've Worked With:

Therapists, Dietitians, Doulas, Acupuncturists, Chiropractors, Authors, Florists, Nature Schools, midwives, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers, Therapists, Dietitians, Doulas, Chiropractors, Florists, Nature Schools, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers, 

Frequently Asked Questions

Showit offers three subscription plans:
  • Showit – Website only (no blog)
  • Showit + Basic Blog – Includes a simple WordPress blog (most popular)
  • Showit + Advanced Blog – Best for migrating an existing blog or using custom WordPress plugins
Each plan can be billed monthly or annually and is required to run your site. In addition to your Showit subscription, you’ll also need to purchase the template itself. Both of those costs are separate from my Template Customization service—so when we work together, you’re only paying me to tailor the design to your business and brand.
Once your prep work is submitted and your spot on my design calendar is secured, we’ll hit the ground running. I’ll spend the first day customizing your template and send the completed design to you by end of day. You’ll review it overnight and send your revision notes back by 8 a.m. the next morning. I’ll make final tweaks, and your site will be ready to launch shortly after. Simple, streamlined, and stress-free.
Absolutely! I don’t currently sell templates myself, so you’ll need to purchase one separately. Some of my go-to favorites are Tonic Site Shop and Northfolk—both have beautiful designs that are easy to work with and super strategic. I do require approval of the template source prior to booking (just to make sure it’s a quality one!).
I’ll add your brand colors, fonts, logo, photos, videos, and copy to your Showit template—so it reflects your style, voice, and goals. This package includes up to 5 customized pages, completely tailored to your business. It’s your vision, brought to life in a stunning, strategic way.
We’ll start with your five most important pages—the ones that do the heavy lifting. (Think: Home, About, Services, Contact, and maybe one more.) From there, I’ll give you a step-by-step video walkthrough so you can make updates or add more pages on your own, totally stress-free. Need more help? We can always expand your package to include additional pages.
Template Customization is for you if you love the structure of a template but want it to feel fully yours. It’s quicker and more cost-effective than a full custom project. If you’re craving a completely one-of-a-kind brand and website built from scratch, my Custom Design experience is the way to go.
Yes! For Template Customization, a 50% deposit is required to reserve your spot on my design calendar, and the remaining 50% is due upon project completion before launch. For other services, payment schedules may vary, but I’ll always make sure the plan works for you before we begin.
Yes! Your site will have a strong SEO foundation with optimized titles, meta descriptions, keywords, alt tags, and image practices. Ongoing SEO requires regular updates and strategy, which I can connect you with trusted specialists for if you’d like to go deeper.
Copywriting is not included. I’ll provide a website content planner with prompts to guide your writing. For the best results, many clients hire a professional copywriter from my trusted referral list, and I’m happy to connect you.

What happens when your website finally clicks?

Your services feel easier to explain. The right people instantly recognize they’re in the right place. You show up with more clarity, more confidence, and more room to do the work you’re actually here to do.

Let’s Build the Website That'll Change Everything

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