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UNICA
FORMO

Branding + web design studio

Office hours:

M-Th 8am-4pm est

Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.

Contact:

jordin@unicaformo.com

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Custom Showit Website Design That Feels Like You

Your website should reflect your brand, attract the clients you want, and work for your business—not against it. With a custom Showit site, we’ll craft a space that’s intentional, clear, and completely aligned with your vision. From messaging to design, every detail is built to connect, convert, and grow with you.

Get In TouchBook a free Discovery Call

who it's
  for

A custom site is right for you if:

You want a website that reflects your brand and evolves with your business.

I'm ready to inquire

Is a custom website right for you?

You are ready for a strategic, polished site that draws in the right clients.

You value a collaborative process with guidance and support at every step.

You are done with “not-quite-right” and ready for a site that actually works.

what's included

Custom Web Design Package

1:1 service
(I only take 1 website client at a time)
Up to 4 custom-designed pages
Website strategy guide
Three rounds of revisions
24/7 Showit support
One month free Showit subscription
Basic SEO setup
Responsive web & mobile design
Social media integration
Newsletter integration
Website walk-through & recorded training

Timeline: 2-4 weeks
Investment: 4 X payments of $850 USD

*Extra bank or currency conversion fees may apply.

Add Ons

Integrated Blog Design
Migration of existing blog content
Freebie or Lead Magnet Design
Adding additional pages, $300/page
eCommerce Products, up to 10 products
(via ThriveCart or Shopify Lite)
*Full Shopify E-Commerce option available
Additional 3rd party integrations
Instagram graphics
Full Service Copywriting

Every business is unique, which is why I offer optional upgrades to customize your project.Here are some of the most common upgrades clients add to their package.

Showit

The best platform for your service-based business

Why I design on Showit

Showit gives you total creative freedom without all the tech overwhelm. It’s a drag-and-drop platform (like, truly drag-and-drop) that lets us design your site exactly how you want it—no cookie-cutter templates, no code required.

It’s built for service-based businesses who care about personality and performance, and it integrates seamlessly with WordPress for blogging and SEO. That means your website doesn’t just look great—it actually works hard in the background to help you get found.

You’ll have full control when we’re done—no developer needed, no emailing someone to change a sentence. (Unless you want me to, of course.)

Learn More about Showit

Who I've Worked With:

Therapists, Dietitians, Doulas, Acupuncturists, Chiropractors, Authors, Florists, Nature Schools, midwives, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers, Therapists, Dietitians, Doulas, Chiropractors, Florists, Nature Schools, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers, 

testimonials

You're in good company here

"Super happy with the results and a definite improvement from what I had before. Highly recommend all around!"

-Antonio Reale

After Before

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"Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative."

-Emily Austin

 drag the slider to view before + After

After Before

"I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!"

-Lauren Marshall

 drag the slider to view before + After

After Before

start with
  branding

Lay the Groundwork with a Cohesive Brand Identity

Start your custom website with a strong, aligned foundation. We’ll uncover your mission, ideal clients, and brand vibe, then craft a visual identity that ties it all together.

Bundle branding + website and get 10% off your project.

Explore Branding

Who I've Worked With:

Therapists, Dietitians, Doulas, Acupuncturists, Chiropractors, Authors, Florists, Nature Schools, midwives, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers, Therapists, Dietitians, Doulas, Chiropractors, Florists, Nature Schools, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers, 

Frequently Asked Questions

The average turnaround time is 2–4 weeks from the official project start date. Timelines can vary depending on feedback speed, number of pages, and added features.
Yes! For custom web design, a 25% deposit secures your spot, 25% is due before kickoff, 25% after the homepage, and 25% before launch.

Other services have a 50% deposit, with the remainder split based on project specifics. I’ll make sure the payment schedule works for you before we start.

After signing the contract and paying the deposit, you’ll complete prep questionnaires and provide website copy, branding elements, photos, and videos. A Brand Identity Workbook helps us clarify your vision and goals.
I work with purpose-driven, service-based businesses—therapists, coaches, educators, creatives, nutritionists, health providers, interior designers, and personal brands. If your work is meaningful, we’ll be a great fit.
Custom Showit websites start at $3,400 for a 4-page site and scale based on needs. The best way to get a quote is to schedule a call: Let’s connect →
Yes! Your site will have a strong SEO foundation with optimized titles, meta descriptions, keywords, alt tags, and image practices. Ongoing SEO requires maintenance, which I can connect you with specialists for.
It depends on your project. Showit works well for small shops with fewer than 10 products that don’t require frequent updates. You can integrate Shopify buttons for individual products or set up a full WooCommerce + Showit solution. For larger or more dynamic storefronts, I recommend building directly on Shopify, which I also design and customize. Reach out and we’ll determine the best option for your needs!
Absolutely! Your domain stays the same. Showit hosts your site, and I’ll handle the transfer, no matter where it’s currently registered.
Your old website stays live until the DNS transfer. Propagation can take 2–48 hours, though it usually finishes quickly. I’ve seen it take as little as 15 minutes, but you should anticipate about 2 hours, with the possibility of the full 48 hours. I can also initiate the transfer in the evening to minimize disruption.
After your site is complete, you’ll get two weeks of support for minor changes, a personalized walkthrough video, and access to a full tutorial library. Showit’s live chat and video resources are also available so you can confidently manage your site.
Absolutely! I’ll migrate your blog posts from your old platform into WordPress (which integrates seamlessly with Showit).
Yes—there are a few. You’ll need to purchase a Showit subscription, register your domain, and ensure you have proper licensing for any fonts you’d like to use. If you plan on using paid stock photography, licenses for those images are an additional cost as well.
Copywriting is not included. I provide a website content planner with prompts to guide your writing.

For best results, many clients hire a professional copywriter from my trusted referral list.

I chose Showit because it’s easy to use, offers support videos, top-notch customer service, robust SEO tools, WordPress blogging integration, and full control over mobile optimization. It saves you time and ensures your website looks perfect on every device.
No problem! I’ll do thorough research on your business, your content, and your target audience. This process allows me to understand what you want and need—even if you can’t fully put it into words.
No, the deposit is non-refundable. It secures your spot on the calendar and ensures each project gets the dedicated time it deserves.
Custom web design is built from scratch around your vision, taking up to 4 weeks for a fully unique site.

Template customization adapts an existing template (purchased separately) for up to 6 pages, allowing a polished site in as little as 2 days.

Ready to build a website that actually works for your business?

View my portfolio
reach out to get started

Bring your vision to life with a custom Showit site that reflects your brand, connects with your ideal clients, and sets you up for growth.

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