UNICA
FORMO
Branding + web design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
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Travel Blogger Website Design
Wanderlust In Ohio
Wanderlust In Ohio
The Scope: custom Showit Web Design + Branding
The Vibes: earthy, approachable, refreshing
The Industry: Travel Blogger + Personal Brand
Experience how a tailor-made Showit website can elevate your outdoor brand—combining user-friendly design with a welcoming atmosphere that inspires visitors to explore and connect.
Words from mady:
"She was so professional throughout the entire process. Everything was done in a very timely manner."
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
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the challenge
When Mady first started Wanderlust In Ohio, her mission was clear: to showcase the incredible natural beauty of Ohio and inspire people to explore the outdoors closer to home. But her original website and brand didn’t fully capture that energy. The site felt plain and uninviting, with a layout that made it difficult for visitors—especially on mobile devices—to find the information they were looking for. It lacked the warmth and personality that make Mady’s content so engaging, leaving potential followers unsure where to go next.
I worked closely with Mady to create branding and a custom travel blogger website that truly reflect her passion for adventure and the unique voice she brings to the outdoor community. The goal was to create a space that’s not only visually inviting but also easy to navigate, with thoughtful design elements that make exploring new trails and parks a breeze for her audience.
This custom travel blogger website was crafted to transform Wanderlust In Ohio into a vibrant, approachable hub for outdoor enthusiasts. The design embraces earthy tones and clear typography, ensuring that every visitor—whether on desktop or mobile—feels welcomed and inspired to embark on their next Ohio adventure. It’s a space that captures Mady’s authentic spirit while making discovery effortless and enjoyable for all.
Before
After
our approach
For Mady’s custom Showit website, the focus was on creating a space that feels welcoming, easy to navigate, and truly reflects her passion for Ohio’s outdoors. From the start, it was clear that Wanderlust In Ohio isn’t just another travel blog—it’s a vibrant, authentic resource designed to inspire exploration and connection with nature.
Working closely with Mady, I helped shape the brand and design to highlight her unique voice and values. As her travel blogger website, it needed to be both visually engaging and user-friendly, especially for mobile users who make up a large part of her audience. We balanced rich, earthy colors with clear typography and intuitive navigation, making it simple for visitors to find new trails, parks, and outdoor adventures without any frustration.
Every detail—from layout to imagery—was chosen to create an inviting, accessible experience that stands out from typical outdoor blogs. This custom travel blogger website grows alongside Mady’s evolving content and audience, offering a genuine, grounded space where nature lovers can feel inspired and equipped to explore Ohio’s natural beauty.
My website was in desperate need of an update and new vision. I knew Jordin would be a great fit because she immediately understood my brand and what I’m trying to convey on my site. She was so professional throughout the entire process. Everything was done in a very timely manner. She was usually waiting on me to give feedback versus the other way around and I so appreciated her open communication and vision for bringing my new website to life. I would recommend using Unica Formo for anyone who wants to work with a true professional with thoughtful design ideas, and ensuring the entire process is easy for you.
-Mady S., Travel Blogger
Bring your brand to life with a website that feels uniquely you.
Let’s create a custom, easy-to-use site that connects with your audience and grows with your vision.
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