UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
Travel Blogger Website Design | Wanderlust in Ohio
Wanderlust In Ohio
The Scope: custom Showit Web Design + Branding
The Vibes: earthy, approachable, refreshing
The Industry: Travel Blogger + Personal Brand
Wanderlust in Ohio is a travel blog that needed a website that truly reflected the adventurous, approachable personality of its content. The goal was to create a digital space where readers could easily explore blog posts, itineraries, photography, and guides, while feeling immersed in the brand’s story. Beyond visuals, the website needed to be functional, mobile-friendly, and optimized for both new and returning readers.
This project showcases a custom website design built specifically for travel bloggers and creatives, highlighting how strategic design choices can enhance storytelling, engagement, and brand clarity.
Words from mady:
"She was so professional throughout the entire process. Everything was done in a very timely manner."
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
Project Goals & Objectives
When Mady first started Wanderlust in Ohio, her mission was clear: to showcase the natural beauty of Ohio and inspire people to explore the outdoors closer to home. However, her original website and branding didn’t fully capture that energy. The site felt plain and uninviting, with a layout that made it difficult for visitors—especially on mobile devices—to find the content they were looking for. It lacked the warmth and personality that make Mady’s content so engaging, leaving potential followers unsure where to go next.
The goal was to create a website that truly reflected Mady’s passion for adventure, while also being visually inviting and easy to navigate. Every design choice needed to make discovering new trails, parks, and outdoor adventures effortless for her audience.
Before
After
Design & Development Approach
For Mady’s custom Showit website, the focus was on creating a space that feels welcoming, easy to navigate, and authentically reflects her love for Ohio’s outdoors. From the start, it was clear that Wanderlust in Ohio isn’t just another travel blog—it’s a resource designed to inspire exploration and connection with nature.
Working closely with Mady, we shaped the brand and website to highlight her unique voice and values. The site needed to be visually engaging and user-friendly, especially for mobile users who make up a large portion of her audience. Rich, earthy colors were paired with clear typography, intuitive menus, and thoughtful layouts that allow visitors to explore content effortlessly.
Every detail—from page structure to imagery and interactive elements—was carefully considered to create an inviting, accessible experience. The site was designed to grow with Mady’s content and audience, offering a genuine, grounded space where nature lovers can feel inspired and equipped to explore Ohio’s natural beauty.
Results
The final website transforms Wanderlust in Ohio into a vibrant, approachable hub for outdoor enthusiasts. Visitors can easily navigate blog posts, guides, and galleries, enjoying a visually immersive experience that encourages exploration and engagement. The brand identity is consistent across pages, creating a professional yet authentic look that reflects Mady’s unique voice and passion for the outdoors.
Project Highlights
Homepage & Navigation: The homepage was designed to immediately showcase Ohio’s natural beauty through featured imagery and highlight key content areas like itineraries, guides, and blog posts. Menus and sidebars were optimized for ease of use on both desktop and mobile.
Visual Identity: Colors, typography, and visual accents were chosen to complement Mady’s photography and evoke a sense of adventure without overwhelming the content.
Content Organization: Blog posts, guides, and photography galleries were structured so visitors can quickly find new trails, parks, and outdoor tips.
Mobile Experience: Since a large portion of Mady’s audience accesses the site on phones or tablets, layouts were carefully optimized for readability, navigation, and fast loading.
Custom Showit Features: Interactive elements like gallery sliders, clickable itineraries, and clear calls-to-action were integrated to enhance engagement and usability.
My website was in desperate need of an update and new vision. I knew Jordin would be a great fit because she immediately understood my brand and what I’m trying to convey on my site. She was so professional throughout the entire process. Everything was done in a very timely manner. She was usually waiting on me to give feedback versus the other way around and I so appreciated her open communication and vision for bringing my new website to life. I would recommend using Unica Formo for anyone who wants to work with a true professional with thoughtful design ideas, and ensuring the entire process is easy for you.
-Mady S., Travel Blogger
