psychotherapy Showit web design
Rachel Kotack Psychotherapy
Rachel Kotack Psychotherapy
The Scope: custom Showit Website
The Vibes: calm, authentic, approachable
The Industry: Psychotherapy
See how we help therapists build online spaces that feel human. Our custom branding and Showit web design bring clarity, connection, and ease to your practice.
Words from rachel:
I [] recommend working with her if you have a vision for your website but struggle with the execution.
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
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Therapy industry portfolio
the challenge
Rachel came to me with a strong foundation—a private practice built on compassion, honesty, and real human connection—but her website no longer reflected the depth or direction of her work. As her niche became clearer and her vision sharpened, it was time for a psychotherapy Showit web design that felt aligned: calm, clear, and grounded in trust.
Rachel isn’t your cookie-cutter therapist. Her approach is warm, real, and refreshingly honest. She brings humor, humanity, and a deep sense of empathy into her work, helping overwhelmed women reconnect with themselves, their relationships, and what truly matters to them. She wanted a space that captured that spirit: not fluffy, not clinical—but something meaningful, inviting, and refreshingly her.
The challenge? To create a psychotherapy website that speaks directly to her ideal client (likely a woman in her 40s juggling too much and losing herself in the process) while maintaining an ease of use, highlighting Rachel’s content, and opening doors for future resources, workshops, and offers.
Before
After
our approach
We focused on creating a brand and Showit website for Rachel’s psychotherapy practice that felt like sitting down for a warm, honest conversation—one where you feel seen, heard, and gently guided toward clarity.
The design pairs a calming, uncluttered layout with thoughtful pops of personality—reflecting Rachel’s grounded nature and playful spirit. A sage-toned palette and soft, approachable fonts bring a sense of ease, while intentional whitespace makes the site feel open and easy to navigate. Subtle movement and layered textures mirror the depth of the work she does—complex, but never chaotic.
We streamlined her services and content to speak directly to the women she serves—those navigating ADHD, anxiety, people-pleasing, and relationship stress—while offering comfort, clarity, and hope. The Showit psychotherapy website design also lays the groundwork for future offerings, making space for growth without overwhelming the visitor.
Most importantly, it feels like Rachel: real, warm, and trustworthy. A space where clients can start to imagine a life that feels lighter, more grounded, and more true to who they are.
I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.
-Rachel K., owner of Rachel Kotack Psychotherapy
Your therapy practice is grounded in real connection.
Let’s build a brand and website that reflects that—calm, clear, and created with care.
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