Psychotherapy Website Design for Rachel Kotack
Psychotherapy website design should do more than make a therapist’s practice look polished. It should help potential clients understand who you are, what you help with, and what it might actually feel like to work with you.
That was the goal for Rachel Kotack Psychotherapy.
Rachel came to me with a strong foundation and a clear understanding of the kind of therapist she wanted to be. Her practice was built around compassion, honesty, humor, and real human connection. What she needed was a website that could communicate all of that more clearly while making the experience of finding and connecting with her feel less overwhelming.
The Scope: Custom Showit Web Design
The Vibes: Calm. Authentic. Approachable.
The Industry: Psychotherapy and Mental Health
The Challenge
Rachel’s practice had evolved, but her website hadn’t quite caught up.
As her niche became clearer and her vision for her practice sharpened, she needed a website that felt more aligned with the way she actually works with clients.
Rachel isn’t a cookie-cutter therapist. She brings warmth, humor, empathy, and grounded insight to her work with women navigating anxiety, ADHD, relationship stress, and self-connection.
The challenge was finding the right balance.
The website needed to feel meaningful without becoming heavy, approachable without losing professionalism, and informative without giving visitors a wall of information to work through.
It also needed to leave room for Rachel’s practice to grow, including future workshops and additional offerings.
Before & After
Creating a Calmer Online Experience
For this psychotherapy website design, I focused heavily on how the site would feel to someone arriving for the first time.
Potential therapy clients are often making decisions while they’re already overwhelmed, anxious, or unsure of what they need. A website that makes them work too hard to find information isn’t doing them any favors.
The design uses a soft, uncluttered layout with a muted sage palette, approachable typography, and plenty of white space.
Every element has room to breathe.
Instead of filling the page with information, I streamlined Rachel’s services and created a structure that helps visitors understand her approach without having to dig for it.
The result feels calm without feeling empty and polished without feeling overly designed.
Psychotherapy Website Design That Feels Human
One of the most important parts of the project was making sure the website still felt like Rachel.
It would have been easy to create a beautiful therapy website that felt a little too polished or impersonal. That wasn’t the goal.
Rachel’s approach is warm, honest, and refreshingly human, so the website needed to reflect that.
The copy and structure speak directly to the people Rachel wants to work with, while the visual design creates enough space for the messaging to actually land.
Subtle textures and restrained movement add depth without becoming distracting. There’s a sense of softness throughout the site, but the overall structure keeps it grounded and easy to navigate.
A Website Built to Grow With Rachel
I wanted Rachel’s site to make it easy for potential clients to understand who she works with, what she offers, and whether her approach feels like the right fit. The structure guides visitors naturally through her practice without making them dig for information, which matters when someone is already arriving with anxiety, overwhelm, or uncertainty.
I built the custom psychotherapy website design in Showit with room for Rachel’s practice to grow, including future workshops and additional offerings. She can continue updating and expanding the site without having to completely rethink the design.
The finished website feels calm, approachable, and intentional while still feeling like Rachel. She already knew who she was as a therapist. My job was to turn that vision into a digital experience that communicated it clearly.
The finished website was also recognized by DesignRush as one of the best web designs of 2025, which was such a fun acknowledgment of the work that went into it.
What Rachel Had to Say
“I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.
I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.”
-Rachel K., owner of Rachel Kotack Psychotherapy
Psychotherapy Website Design FAQ
What makes good psychotherapy website design?
Good psychotherapy website design should make it easy for potential clients to understand who you work with, what you offer, and what makes your approach different. It should also create a calm, welcoming experience that doesn’t overwhelm someone who may already be arriving with a lot on their mind.
How do you make a therapy website feel approachable?
I focus on the combination of messaging, structure, typography, color, imagery, and white space. For Rachel’s website, a soft palette, open layouts, approachable typography, and streamlined content helped create a site that feels welcoming without becoming overly casual.
Can a custom Showit website grow with a therapy practice?
Yes. I build custom Showit websites with future growth in mind, so new services, workshops, pages, and content can be added without the entire website needing to be redesigned.
Do you work with therapists who already know what they want?
Absolutely. You don’t need to come to me without a clue about what you want your website to look like. Rachel already had a strong vision for her practice. My job was to help turn that vision into a cohesive, functional website.
Your Website Should Feel Like Your Practice
You already know how you want your clients to experience working with you. Your website should communicate that before they ever book a session.
If your current website feels outdated, unclear, or disconnected from the way you actually practice, I can help you turn your vision into a custom Showit website that feels like you and makes it easier for the right clients to take the next step.
Jordin Brinn is the founder and lead designer of Unica Formo — a creative studio in Columbus, Ohio, specializing in custom Showit website design and brand strategy for service-based businesses like coaches, consultants, therapists, creatives, and wellness professionals. With over a decade of business experience, she helps clients bring strategy, clarity, and personality to their online presence.
Explore design services and free resources at unicaformo.com.
