nutritionist website design
Grounded Nutrition Therapy
Grounded Nutrition Therapy
The Scope: Branding, custom Showit Website
The Vibes: Earthy. Supportive. Intentional.
The Industry: Nutrition & Intuitive Eating
Grounded Nutrition Therapy, led by registered dietitian Roxanne, offers in-person and virtual nutrition counseling in Denver. She helps clients ditch dieting, navigate nutrition with confidence, and build a healthier relationship with food through an intuitive, evidence-based approach.
Words from roxanne:
"[I'm] so proud of my new site."
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
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View Nutrition Portfolio
the challenge
Creating an effective nutritionist website design for Roxanne meant capturing the balance she brings to her practice—grounded in science yet deeply personal and approachable. The existing website was functional but lacked the warmth and inviting feel that helps clients feel truly welcomed and understood. It didn’t fully showcase her in-person services or the professional supervision she offers, both important aspects that differentiate her in the Denver area.
The goal was to develop a nutritionist website design that feels authentic and inclusive, using earthy tones and clear typography that reflect Roxanne’s core values of care, connection, and enjoyment. It needed to be easy to navigate for clients who might be taking the vulnerable first step in seeking nutrition support, offering clarity without overwhelming them.
The challenge was to design a website that not only presents important information like pricing and booking options seamlessly but also builds trust and encourages engagement—positioning Roxanne as a warm, knowledgeable guide who empowers clients to form a positive, lasting relationship with their health and food.
Before
After
our approach
To create a standout nutritionist website design for Roxanne, we focused on blending professionalism with a warm, approachable vibe that reflects her genuine care and expertise. We used an earthy color palette of greens, tans, and mustard yellow paired with clean, readable fonts that balance clarity with personality—highlighting Roxanne’s authentic, down-to-earth style.
The site architecture was streamlined to prioritize ease of use, making it simple for visitors to find key information like services, pricing, and booking options, including seamless integration with SimplePractice scheduling. Visuals of nourishing food and inviting lifestyle imagery reinforce the connection between nutrition and enjoyment, while subtle script fonts add an approachable softness without compromising readability.
Throughout the design, we emphasized Roxanne’s unique offerings, including her in-person consultations and growing professional supervision practice, ensuring these services are clearly highlighted and accessible.
The result is a nutritionist website design that invites trust, fosters connection, and reflects Roxanne’s commitment to helping clients build confident, sustainable relationships with food and their health.
Having built my own website years ago, I knew I was ready for a more professional and polished touch. Jordin definitely provided that while also helping me keep and highlight the aspects that represented me and my business. She worked really quickly and was very responsive to my feedback and requests, even when I wasn't sure what it was I wanted. I am really impressed with the level of detail that went into her work and am so proud of my new site.
-Roxanne S., Owner of Grounded Nutrition Therapy
Build a nutritionist website design that truly reflects your expertise.
Your website should connect with your ideal clients and make booking simple. Let’s create a space that grows your practice and showcases what makes you unique.
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