UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
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Nutrition is one of the most saturated spaces in the wellness industry; where credibility, clarity, and differentiation matter just as much as credentials.
I work with nutritionists and dietitians to build brands that don’t just look professional, but clearly communicate expertise, trust, and transformation.
Who This Is For:
Nutrition is one of the most saturated spaces in the wellness industry; where credibility, clarity, and differentiation matter just as much as credentials.
For nutrition professionals building a practice online, how your brand is structured and presented often determines whether a visitor quickly understands your value, or leaves without taking action.
When Your Brand Doesn’t Reflect the Work You Do
When your brand doesn’t fully reflect the quality of your work, it creates friction long before a client ever reaches out.
People may land on your website, skim for a moment, and still feel unsure about what makes your approach different or who it’s best suited for. Not because your expertise isn’t strong, but because the way it’s presented doesn’t immediately signal trust or clarity.
In a field where clients are often comparing multiple providers, even small gaps in presentation can impact whether someone feels confident taking the next step.
How I Approach Nutrition Website & Brand Design
Nutrition businesses often have layered services, evolving offerings, or highly personalized client work. Because of that, structure becomes the foundation of an effective website.
From there, I design with a focus on how a visitor moves through your site. What they see first, how they understand your services, and what helps them feel confident enough to take the next step all shape the final outcome.
The result is a brand and website system that feels cohesive, supports decision-making, and reflects the professionalism of your work without overcomplicating the experience.
Experience Working With Nutrition-Focused Brands
I’ve worked with nutritionists, dietitians, and functional wellness practitioners who operate in one of the most information-heavy and trust-sensitive areas of the wellness industry.
These are often businesses where the expertise is strong, but the challenge lies in translating that expertise into a clear and structured online presence that feels easy to navigate and immediately credible to new clients. Many of the projects I take on involve evolving an existing brand or website that no longer supports the level of work being offered. The focus becomes refining structure, clarifying service presentation, and building a more intentional client journey from first impression to inquiry.
Over time, this has shaped a design approach that prioritizes clarity of positioning, user experience, and conversion-focused structure within nutrition-based businesses.
Browse by Industry:
Nutritionists
Selected Nutrition Projects
These projects highlight nutrition-focused brands where structure, clarity, and user experience were intentionally designed to help communicate expertise, build trust quickly, and support confident client decision-making.
I've worked with:
testimonials
"The final product far exceeded my expectations. I am in love with my site. Sometimes i just visit it myself to look at it lol."
Before working with Jordin, I had a self-made website that was totally bare bones. I really wanted to elevate my website in a way that captured my brand and aesthetic. The problem was I didn’t even know what my aesthetic was lol. I had decision fatigue trying to decide which colors and shades were “me.” Jordin made this part so easy for me. I put a collection of photos on a Pinterest board and she knew from there exactly what I was going for, when I wasn’t even sure what I was going for. From there she put together a rough draft of a homepage to see if the aesthetic was what I had in mind, and it was absolutely perfect. I was so happy and so relieved that she captured it so well.
I initially chose Jordin because I loved the work she had in her portfolio. But other than that, we had a discovery call and I loved her personality. She asked all the right questions and showed genuine interest in my vision. She also didn’t exert any pressure on me to choose her. One thing that is a massive deterrent for me is being salesy and Jordin was not salesy at all. She was genuine and would be happy to help me, but didn’t make me feel pressure to sign a contract and move forward. In fact, I think it took me a few months to circle back to her and sign a contract.
Jordin was serenely communicative and transparent from start to finish. Very organized. To be completely honest, I wasn’t as “on top of things” as I should’ve been because I was so busy, but Jordin would gently check in every few days, send updates, and was patient with me in my delayed responses.
The final product far exceeded my expectations. I am in love with my site. Sometimes i just visit it myself to look at it lol. If you are looking for a genuine, kind, organized, and patient person to build your site and capture your vision, Jordin is your girl!
-Kerry, Owner of Good Gut Nutritionist
" I would hands-down recommend Jordin Brinn and Unica Formo. My website is beautiful and functional, and the whole process from start to finish was easeful because Jordin is both professional and approachable."
Jordin went above and beyond for my website design project. She not only gave my site a very professional glow-up, but she was a pleasure to work with throughout the whole creative process. It was a lot more fun than I thought it was going to be, and her collaborative spirit was a big part of that. She never made me feel weird for making a request; sometimes, as a writer, I can get fairly detail-oriented in the editing process.
When there were some tech issues with the site upon completion that had nothing to do with her work, related to connectivity with my domain host and other platforms that I use, she put in many hours of work to understand the problem and make sure that it was made right. I would hands-down recommend Jordin Brinn and Unica Formo. My website is beautiful and functional, and the whole process from start to finish was easeful because Jordin is both professional and approachable.
-Heidi, Author and Owner of Nourishing Words
"Not only is Jordin an incredible artist with an eye for design, but also highly skilled with the technical aspects of coding and SEO. I cannot speak highly enough of Jordin - if you’re on the fence, I highly recommend taking the leap and working with her!"
When I first learned of Unica Formo, I had been looking into several different website platforms and was overwhelmed with “decision paralysis” around the multitude of options and online templates available. Straight from our Discovery Call, Jordin provided incredibly helpful feedback and a clear roadmap forward. I originally had so many different ideas and couldn’t imagine a way to include everything that felt important, but Jordin just seemed to “get it” right from the start. She offered so many thoughtful suggestions and helped create a website that feels genuine and unique. Jordin was a pleasure to work with throughout every step of the design process, from the branding workbook to the final website. She was also incredibly patient with updating and adapting the site as I gained more clarity on the messaging I wanted the site to convey. The finished product came out beautifully and captured everything I hoped for, and more! Not only is Jordin an incredible artist with an eye for design, but also highly skilled with the technical aspects of coding and SEO. I cannot speak highly enough of Jordin - if you’re on the fence, I highly recommend taking the leap and working with her!
-Christy, Owner of Eat Beyond Labels
I've worked with:
When You’re Ready to Rebuild Your Online Presence
At a certain point, your website stops reflecting where your work is now.
Not because it was done wrong, but because your business has evolved beyond it.
This is often the moment where structure, clarity, and presentation become just as important as the work itself.
Explore Nutrition Website & Branding Insights
If you’re exploring what it takes to build a stronger online presence as a nutrition professional, these articles go deeper into the strategy behind it.
From structuring your website to improving visibility and refining how your services are presented, these posts are designed to support the long-term growth of your practice.
For Nutritionists +
All About Google, SEO and Blogging +
All things Showit +
For Nutritionists +
All About Google, SEO and Blogging +
All things Showit +
How to Build a Website for Your Nutrition Practice (With Examples + What to Include)
7 Best Dietitian Websites (Real Inspiration for Your Own Site)
For Nutritionists +
All About Google, SEO and Blogging +
All things Showit +
How I Use AI to Write Every Single Blog Post (Without Tanking My SEO)
How to Blog for SEO (So Google Actually Ranks Your Content)
How to Monetize Your Blog with Better Website UX
How to Optimize Your Google Business Profile
How to set up Google Search Console and submit your Sitemap
How to Set Up Google Analytics (and Add It to Your Showit Site)
Header Hierarchy in Showit: How to Use Text Tags for SEO
For Nutritionists +
All About Google, SEO and Blogging +
All things Showit +
What Is Showit? (Everything You Need to Know)
Best Places to Find Custom CSS for Showit Designers
DNS Transfer to Showit: How to Switch Without the Headache
Showit vs. Squarespace, Wix, and WordPress: Why Showit is the Best Website Platform for Your Business
How To Add Your Showit Template Key To Your Website
How to Add a Search Bar to Showit (Beginner Friendly)
The Ultimate Guide to Optimize Images for Showit
How to Customize a Showit Template Without Breaking It
Ultimate Guide to Custom Showit Website Design (2026)
How to Set Up Redirects on Showit
What Makes a Showit Website Different? (And Why I Recommend It)
6 Reasons Your Showit Website Template Isn’t Converting
