UNICA
FORMO
Branding + website design studio
Follow Along:
With clients featured in:
or Businesses With Something Specific to Say
Maybe you’re running a PR agency, building a personal brand as an author or influencer, creating a blog with shoppable content, sharing your favorite books with an audience online, or offering a specialty service that doesn’t fit into a box.
There’s no one-size-fits-all strategy for businesses like these. Your goals, audience, offer, and the experience you want to create all shape what your brand and website need to do. And because so much of that experience can be connected to the person behind the business, your personality should have a place in it, too.
I create brands and websites that reflect what makes your business different, with the strategy, structure, and execution built around the specific outcome you’re working toward.
A Strategy Built Around Your Business
From there, I map out the structure, content, and user experience around that specific goal. Whether you need to build an audience, sell a service, grow a personal brand, drive people to your content, or create a clear path to booking, the strategy should reflect what you actually need your website to do.
Then I bring that strategy into the brand and visual design, making sure the personality behind the business and the experience you want to create are reflected throughout.
Experience Across a Wide Range of Brands
My portfolio spans a wiiiiiide range of businesses, from copywriters and marketing agencies to authors, estate sale hosts, influencers, content creators and everything in between. (If there is an in-between for those??) I’ve worked on everything from calm, earthy brands to loud, vibrant identities designed to command attention.
That range has taught me how to look beyond a particular industry or aesthetic and figure out what a brand actually needs to communicate. I bring strategy into that process from the start, creating a visual identity and website that give the business a clear presence, support its goals, and make the experience of interacting with it feel intentional from the first impression to the next step.
Your brand should give people an immediate sense of who you are and what you’re about. I’ll create a visual identity that reflects your personality, audience, and the experience you want to create, from your logo, typography, and color palette to imagery, patterns, icons, and the details that make your brand recognizable.
Brand Direction
Strategic Website Structure
Showit Website Design
Your website needs to support what you’re actually trying to accomplish. I’ll map out your content, pages, and user experience around your goals, whether that means booking clients, building an audience, selling services, directing people to your content, or creating a clear path to something else.
Brand Direction
Strategic Website Structure
Showit Website Design
Your website is where your audience gets to experience the brand you’ve built. I’ll turn the strategy and visual direction into an optimized, polished Showit site that communicates your value, reflects your personality, and gives visitors a clear path toward whatever comes next, whether that’s booking, buying, reading, following, or getting in touch.
Brand Direction
Strategic Website Structure
Showit Website Design
testimonials
"Jordin went above and beyond and gave me my dream site! It’s fun and professional and full of movement. Overall, I am thrilled with the results and will continue to recommend her. If I ever need a client site made or I want to change mine, she’s the one I’m going to for sure. Thank you so much Jordin!"
-Miranda, Owner of Sass In The Bluegrass
