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FORMO

Branding + website design studio

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Therapist Branding and Showit Website Design Portfolio

Therapist branding and Showit websites designed to help potential clients feel safe, understood, and confident enough to reach out.

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Coastal Style Therapist Website Design for Anchored Life Therapy

Showcase, Therapist Portfolio, Therapists, Web Design

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Laptop displaying a wellness website with a smiling woman’s portrait and healing message, set on a rustic table in a calm, sunlit room.

Life Coach Website Design for HappySelf Coaching

Education & Coaching Portfolio, Showcase, Therapist Portfolio, Therapists, Web Design

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Laptop displaying “A safe space to come home to yourself,” balanced on a large textured rock; calm, minimalist scene with a reflective tone.

Earthy Therapist Website Design for Mindful Conversations Therapy

Showcase, Therapist Portfolio, Therapists, Web Design

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Tablet displaying a earthy themed website rests on a weathered stone table beside a metal coffee cup, creating a calm, rustic mood.

Anxiety and OCD Therapist Branding and Website Design for Emily Austin

Showcase, Therapist Portfolio, Therapists, Web Design

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Grayscale image of a person overlaid with blue-gray text reading “Emily Austin Therapy,” conveying comfort and care.

Virtual Therapist Branding and Website Design for Dr. Erin Carpenter

Showcase, Therapist Portfolio, Therapists, Web Design

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Warm sunlight fills a quiet textured room, reflecting in a tall framed mirror beside a bright window; soft shadows create a calm mood.

Therapist and Media Consultant Website Design for The Inner Work with Olivia

Showcase, Therapist Portfolio, Therapists, Web Design

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Website pages shown in a grid pattern for The Inner Work with Olivia

Designed for Therapists Who Want to Make the First Step Easier

Starting therapy can be a big step. Before someone ever fills out your contact form, they may be trying to figure out whether you work with people like them, whether you’re in the right location, what therapy with you actually looks like, and whether they’ll feel comfortable talking to you.

Your brand and website should help answer those questions before they ever have to ask. I help you create digital experiences that reflect who you are as a therapist and give potential clients a sense of your practice, your personality, and what it might feel like to work with you.

Whether your practice feels warm and calming, playful and energetic, or somewhere in between, I build around your personality while keeping the person on the other side of the screen at the center of the experience.

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my approach
& experience

A Client-Led Approach to Therapy Brands & Websites

Your clients shouldn't have to understand therapy terminology to understand how you can help them. I structure your website around the questions, concerns, and language of the people you're trying to reach, translating your specialties and approach into clear, approachable language they can actually connect with.

I also build SEO into the structure from the beginning, helping the right people find you based on what they're searching for, where you're licensed to practice, and the specific support they need. The goal is to give potential clients enough clarity and confidence to take the next step without making them do all the work first.

Experience Designing for Therapists

I’ve worked with dozens and dozens of therapists to create brands and websites that feel specific to the person behind the practice. I know how important it is to move beyond the generic look and language often associated with therapy websites and create something that reflects your personality, your approach, and the people you want to work with.

I also understand that potential clients often have plenty of therapists to choose from. Your website needs to help them understand what makes your practice different, what it might feel like to work with you, and why they can trust you with something as personal as starting therapy.

A Brand & Website Built Around Your Practice

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Your brand sets the tone before a potential client ever meets you. I’ll create a visual identity that reflects your personality, practice, and the people you serve, from your logo, typography, and color palette to imagery, patterns, icons, and the details that make your practice feel like yours.

Brand Direction

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Strategic Website Structure

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Showit Website Design

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Your website should answer the questions someone has before they're ready to reach out. I’ll structure your site around your specialties, location, services, process, FAQs, and the information clients need to understand what working with you actually looks like, while building SEO foundations into the structure from the start.

Brand Direction

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Strategic Website Structure

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Showit Website Design

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This is where your brand, strategy, and client experience come together. I’ll create a Showit website that feels like an extension of your practice, explains what you do in language your clients understand, and guides them from that first moment of uncertainty toward feeling comfortable taking the next step.

Brand Direction

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Strategic Website Structure

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Showit Website Design

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testimonials

"The custom Brand Book she created for my practice was transformative. It helped me clarify answers to questions I didn’t even know how to articulate. —I’m so grateful for her expertise, patience, and vision. Working with Unica Formo was one of the best investments I made in my practice.

-Elvan, Owner of Mindful Conversations Therapy

01/04

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"Working with Jordin was such a relief — she was personable, fun, and so easy to work with, and from the very beginning, I felt like she genuinely understood my goals and what I wanted to communicate. —I would absolutely recommend Jordin to anyone"

-Erin, Owner of Dr. Erin Carpenter

02/04

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"She asked all the right questions to help me articulate how I want to present myself —If you're on the fence hire her! I really cannot recommend her more highly! I can't think of a better investment I could have made in my business."

-Lauren, Owner of Wildflower Root Therapy

03/04

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"From start to finish, Jordin was extremely competent, efficient, encouraging, and patient. —she helped me express who I am as a therapist online. Thank you, Jordin! I am so grateful for your skilled help in creating a polished and modern website."

-Heather, Owner of Anchored Life Therapy

04/04

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real stories

real results

"She understood my vision, she was so detail-oriented, beyond responsive and quick with her edits and feedback, and I am obsessed with her work. Now, I have a website and a cohesive brand that I'm so proud of. Through Jordin's understanding of search engine optimization, I have so many more views and inquiries coming through my website."

-Emily, Emily Austin Therapy

"Reaching out to Jordin to revamp my self-made website was hands down the best decision that I have made for marketing my business. She is organized, prompt with communication, and super open to feedback. Every time I've worked with her, I see a definitive response in terms of referrals and website visitors... 10 out of 10 recommend every time."

-Kristen, Embodied Healing Counseling + Yoga

Helpful Resources for Therapists

Building a website that connects with the right clients takes more than a beautiful design. These resources cover the strategy behind creating a stronger online presence for your therapy practice, from SEO and blogging to Google visibility, website structure, and Showit tips.

Your practice deserves a space that feels like you.

A therapy website should be warm, clear, and client-centered—helping the people you serve feel safe from the very first click. Let’s create a site that supports the important work you do every day.

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