UNICA
FORMO
Branding + website design studio
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With clients featured in:
Designed for Educators, Coaches & Those Who Teach in Their Own Way
Whether you’re coaching someone through a major life change, teaching a new skill, building an educational program, or creating an entirely different kind of learning environment, the way you teach or guide people is a big part of your brand.
Your brand and website should make that approach easy to understand. From your visual identity to the way your programs, services, courses, or educational offerings are presented, every piece should help people understand who you’re here for, what you offer, and what makes your approach worth choosing.
I create brands and websites that bring your personality, expertise, and philosophy together in a way that feels clear, engaging, and true to the experience you want to create.
A Strategic Approach to Brands That Teach & Guide
I also consider the different people who may interact with your business, whether that’s a coaching client, course participant, parent, student, teacher, or school community. The goal is to make your expertise easy to understand while giving people the information they need to take the next step.
Experience in Education & Coaching
With a bachelor’s degree in education and years of experience working with coaches, educators, course creators, and alternative learning environments, I understand that people learn and engage with information in different ways. I bring that perspective into the brands and websites I create, thinking about how your audience will understand, navigate, and connect with what you offer.
I’ve worked across a wide range of approaches, from personal and wellness coaching to STEM education and outdoor schools. That experience helps me build a brand and website around your particular philosophy and audience, rather than forcing your business into a standard “coach” or “education” template.
Your brand should communicate what makes your approach to teaching or coaching different. I’ll create a visual identity that reflects your personality, philosophy, and audience, from your logo, typography, and color palette to imagery, patterns, icons, and the visual details that help people recognize what you offer.
Brand Direction
Strategic Website Structure
Showit Website Design
Whether you’re selling coaching, courses, programs, classes, or enrollment in a larger educational experience, your website needs to make the path forward clear. I’ll organize your content around what your audience needs to understand, including your approach, offerings, who they’re for, what to expect, and how to get started, while building SEO foundations into the structure.
Brand Direction
Strategic Website Structure
Showit Website Design
This is where your brand and strategy come together in a website that makes your ideas easy to engage with. I’ll combine design, content strategy, and technical development to create a fast, polished Showit website that communicates your expertise, captures the experience you’re creating, and guides people toward working with you, joining your program, or getting involved.
Brand Direction
Strategic Website Structure
Showit Website Design
testimonials
"Jordin was such an amazing resource for our business. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined. We are proud to have a Unica Formo designed site and know you will be too!"
-Adam, Co-owner of Gamably
01/04
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"After considerable time researching and studying designers' portfolios, I found Jordin. —What she has created is beyond what I could have ever imagined. My husband and I joke that if there were an Oscar for excellence in website design, hands down, it would go to Jordin. "
-Lindsay, Creator of The Wellspring Within
03/04
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"I thoroughly enjoyed working with Jordin on BNS' new website. She was very timely and clear in her communications, and was also generous with her time when I needed something demonstrated for me or clarified. If you are a fellow nature school or another business, I highly recommend working with Jordin."
-Kimberly, Owner of Brave Nature School
04/04
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