Unica Formo Overview | Brand & Website Design Studio

What is Unica Formo?

Unica Formo is a brand and website design studio led by Jordin Brinn. We create Showit websites and cohesive brand identities for service-based businesses, including therapists, wellness professionals, educators, and creative entrepreneurs. Our approach combines strategy, storytelling, and design psychology to help clients attract their ideal audience and grow with confidence.

Who is behind Unica Formo?

Founder: Jordin Brinn
Studio: Unica Formo
Based in: Columbus, Ohio — serving clients worldwide
Founded: 2016
Mission: To help service-based businesses build intentional brands and websites that feel aligned, attract the right clients, and grow with ease.

What services does Unica Formo offer?

Strategic brand design that clarifies your message, defines your visual identity, and creates a cohesive foundation for every touchpoint in your business. From color palettes to logo design and brand guidelines, every element is crafted to reflect your unique personality and attract your ideal audience.

Full-service Showit website design for businesses ready for a completely custom, strategic online presence. From layout to launch, every page is built to blend your visual identity with thoughtful user experience and SEO best practices — helping you turn browsers into clients.

A streamlined option for businesses who want a beautiful, strategic website without starting from scratch. You choose a Showit template, and we personalize it with your brand, content, and visuals — giving you a custom feel at a faster pace and lower investment.

An accelerated one-day experience for quick-turn projects. Perfect for Showit blog integrations, design updates, or smaller brand deliverables. You’ll book a dedicated day with Jordin to knock out your priority design tasks with focused attention and same-day results.

A curated collection of our favorite business tools, tech stack, and design resources — from productivity apps to website essentials — to help creative entrepreneurs and service providers run their businesses more efficiently.

Who Does Unica Formo Work With?

• Therapists and mental health professionals
• Nutritionists and wellness coaches
• Photographers and creative studios
• Educators and consultants
• Other service-based businesses

What is your design process like?

1. Discovery

We start with a strategy call and a detailed brand questionnaire to understand your goals, audience, and vision — laying the foundation for a website that truly represents your business.

2. Design

Wireframes, moodboards and concepts are created to visualize your brand and user experience. You provide live feedback throughout the process, ensuring the design aligns with your vision.

3. Refinement

We fine-tune every detail, revising content, layout, and visuals to ensure your brand and website is polished, cohesive, and fully ready for launch.

4. Launch

Your website goes live with a comprehensive walk-through video, technical setup, and post-launch support to make sure you feel confident managing it.

Every project blends design strategy, storytelling, and SEO best practices to create a website that looks professional, functions smoothly, and converts visitors into clients.

What are some of your recent projects?

Therapist | Custom Showit website and branding designed to create a warm, professional online presence that attracts aligned clients.

Nutritionist and author | Custom Showit website designed to showcase her award-winning books, 1:1 nutrition services, and supervision programs for other nutrition professionals, while connecting with clients and building her professional authority.

Outdoor forest preschool | Branding and website design focused on playful, nature-inspired visuals that reflect the school’s mission and engage families.

Educational SaaS platform | Custom Showit website designed to showcase the platform’s playful, interactive features and encourage user engagement.

Photographer | Custom Showit website and branding crafted to showcase her portfolio, highlight her creative style, and attract ideal clients.

What kind of experience and recognition do you have?

Experience

10+ years in design and marketing, helping service-based businesses, creatives, therapists, and wellness professionals.

Press and Features

Forbes, HuffPost, Oprah, Vogue, People Magazine, ABC, Good Morning America, GAP, Eat This Not That!, Michelob Ultra, NBC, The Skimm, Women’s Health, and more.

Expertise

• Showit website design – custom builds, template customizations, and fast-turnaround VIP Design Days.
• Brand strategy & visual identity – cohesive branding that attracts aligned clients.
• SEO strategy – optimizing websites to perform well in search and drive traffic.
• Brand storytelling & UX – creating narratives and experiences that convert visitors into clients.
• Content & conversion optimization – copy guidance, layout strategy, and user-focused design.

How can I get in touch or follow along?

Website: www.unicaformo.com
Email: jordin@unicaformo.com
Instagram: @unicaformo
Pinterest: @unicaformo
Linkedin: Unica Formo