lifestyle photographer Showit website design + branding
Kelsey Lyn Photography
Kelsey Lyn Photography
The Scope: Branding, custom Showit Website
The Vibes: organic, timeless, authentic
The Industry: family photography
See how we help lifestyle and family photographers build brands that feel like home. Our branding and Showit website design showcase your work beautifully—and make your business impossible to forget.
Words from kelsey:
"I will continue to work with her for years to come without hesitation"
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
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the challenge
Kelsey came to me without an existing site, but with a beautifully clear vision: to create a space that felt inspiring, emotional, and true to life—just like her photos. As a lifestyle and family photographer based in San Diego, Kelsey captures the kinds of moments that become legacy: natural, connected, and deeply personal. But her work lived mostly on social media, and it was time to create a timeless online home that reflected her values and welcomed the right clients in.
She wanted a lifestyle photographer website design that felt elevated and easy to navigate—something that would captivate from the very first scroll. A place where potential clients could feel instantly connected to her work and imagine themselves in the moments she captures. Her photography is rooted in authenticity, emotion, and connection, with a signature editing style that lets true-to-life colors shine. No trendy tones. No heavy filters. Just honest, enduring imagery that still feels modern.
Our challenge? To build a brand and website that mirrored her quiet confidence, deep empathy, and eye for detail—while giving her an online presence that felt effortless, organic, and entirely her.
our approach
For Kelsey’s project, we led with emotion and simplicity. Her work speaks volumes, so the design needed to create space for her imagery to breathe—letting each photograph land with intention. We focused on a strategic lifestyle photographer website design that was both editorial and accessible, balancing whitespace with movement to keep viewers engaged without distraction.
Our design choices leaned into Kelsey’s natural style: clean, calming, and refined. A neutral palette paired with rich accents helped elevate her brand while reflecting the timeless tone of her photos. Wide, flowing layouts and soft animations brought warmth and motion to each page, subtly echoing the emotional energy of her work. Every decision—from type pairings to button styles—was rooted in her core values: authenticity, connection, emotion, and timelessness.
What makes this site truly stand out is how it honors Kelsey’s perspective as an artist. It doesn’t just showcase a portfolio—it tells a story. One that invites visitors to feel something, not just see something. The result is a site that feels effortless yet unforgettable—just like the moments Kelsey captures.
I’ve had the pleasure of working with Jordin/Unica Formo for years, and I can’t recommend her enough! Jordin has an incredible understanding of my vibe and style, always delivering exactly what I’m looking for. She’s incredibly quick while maintaining exceptional quality in her work. I will continue to work with her for years to come without hesitation. Highly recommend!
-kelsey p. of kelsey lyn photography
Your photography tells a story.
Let’s design a lifestyle photographer website and brand that does the same—timeless, true-to-you, and built to connect.
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