holistic website design
The Herbal Room Website Design
The Herbal Room
The Herbal Room offers naturopathic care rooted in modern simplicity, providing holistic wellness solutions for clients in Connecticut.
Words from dr. antonio:
"Jordin was amazing to work with, from start to finish!"
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The Scope: Custom Showit Website
The Vibes: clean, natural, elevated
Industry: Holistic Health + Naturopathic Medicine
Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
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the challenge
The Herbal Room was already offering something unique in the healthcare space: a thoughtful blend of naturopathic medicine and modern clinical care. But its original website didn’t capture that depth or professionalism. The design felt homemade and pieced together—lacking the refinement, clarity, and trustworthiness that Antonio brings to his practice.
With a focus on thorough assessments, custom botanical tinctures, and high-quality supplements, Antonio needed more than just a functional site—he needed a holistic website design that could mirror the philosophy behind his work. Something that felt modern, minimalist, and approachable, while still communicating the full spectrum of care he offers. From mood support to gut health to long-term wellness planning, The Herbal Room’s offerings are personalized and comprehensive. The site needed to reflect that from the very first impression.
The goal wasn’t complexity—it was clarity. A clean, modern design that would elevate The Herbal Room’s credibility, make the patient experience seamless, and set the brand apart in both the naturopathic and traditional medical worlds. Together, we set out to create a visual identity and digital presence that felt just as balanced and intentional as the care Antonio provides every day.
Before
After
our approach
To bring The Herbal Room to life online, I started by translating Antonio’s philosophy into a cohesive visual brand—something that felt clean and modern, but still warm and grounded in nature. We refined the color palette to echo the subtle tones of dried herbs and glass tincture bottles, and chose typefaces that felt both elevated and easy to read. The overall goal? A holistic website design that embodied professionalism without feeling clinical.
Because The Herbal Room is so rooted in personalization—custom blends, in-depth visits, and tailored wellness plans—it was essential that the website felt clear, calming, and organized. Every layout decision prioritized usability: intuitive navigation, mobile-friendly structure, and an easy path for patients to explore services, shop herbal formulas, or request a visit.
Antonio’s expertise spans both botanical therapies and lab-based testing, so the design needed to reflect that balance. I wove together visuals that felt minimalist but rich in texture, letting key messaging and brand values lead the way. Subtle motion elements add polish without distraction, and clear calls to action ensure patients know exactly where to go—whether they’re learning about naturopathic medicine for the first time or returning to refill a custom tincture.
In the end, the result is a grounded, intentional online space that mirrors Antonio’s mission: to provide whole-person care that honors both science and tradition.
Jordin was amazing to work with, from start to finish! Before I committed to the project, Jordin spent time answering questions I had and looking at ideas for websites to make sure it would be a good fit. Even though I had yet to commit to working with her, the conversations never felt rushed and Jordin took time to listen. Once we began, Jordin moved quickly, not only working within the promised timeframe, but finishing the project early! Once finished, she offered a 2 week period after the completion date where I could ask questions, so once again, her support has never felt rushed. Lastly (and maybe most importantly), the quality of her work is great and the website is exactly what I was looking for! Super happy with the results and a definite improvement from what I had before. Highly recommend all around!
-Antonio R., Owner of The Herbal Room
Your practice is rooted in intention—your website should be, too.
Your practice is rooted in intention—your website should be, too.
Let’s craft a digital space that reflects your values, your expertise, and the care you bring to every client interaction. With thoughtful branding and holistic website design, we’ll build a site that supports your growth and helps the right people find (and trust) you. Ready to bring your practice to life online?
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