UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
The Only Guide You Need for Showit SEO/GEO
SEO+GEO Cheatsheet
Freebie
A 20+ page, no-fluff SEO playbook — the most complete resource for Showit SEO/GEO you’ll find online.
When your website doesn’t feel like you, it’s hard to feel confident sending people to it.
It’s not that anything’s wrong — what you do is meaningful, valuable, and deeply needed. Your online presence just hasn’t caught up to the level you’re operating at.
Your work deserves to be seen, understood, and chosen.
Let’s build a brand and website that makes people close every other tab.
services
How Can I Help?
ways to work together
hey! i'm Jordin
Meet the designer
With a background in website and graphic design and 10+ years of experience, I know what it takes to create a website that stands out, feels like you, and actually moves your business forward. My clients’ work has been featured in Forbes, Good Morning America, Vogue, HuffPost, ABC, Oprah, People Magazine, GAP, and more, proof that thoughtful design opens big doors.
Now, as a vetted Showit Design Partner, I work with service providers to create brands + websites that are clear, strategic, and uniquely theirs; built to grow with them and convert while they’re busy living real life.
Clients consistently say they feel supported, understood, and like they’re working with a friend who just happens to be really good at this. For me, making the process enjoyable matters just as much as building a brand + site that works—and I’m here to make sure you walk away with both.
Who I've Worked With:
Therapists, Dietitians, Doulas, Acupuncturists, Chiropractors, Authors, Florists, Nature Schools, midwives, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, travel Bloggers, Therapists, Dietitians, Doulas, Chiropractors, Florists, Nature Schools, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers,
recent
work
While I’m always open to aligned projects, I specialize in working with:
→Therapists and Counselors
→Coaches and Educators
→Creatives (designers, photographers, writers + more)
→Nutritionists and functional health providers
→Interior Designers
→Personal brands and thought leaders
testimonials
With clients featured in:
you're in good company here!
"Her work is worth 10x what I paid."
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. Her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Showit, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
"If you’re looking for someone with a great design eye who can translate your ideas into a polished final product, I highly recommend working with her."
"I hired Jordin from Unica Formo to update several pages on my website, and the experience was excellent. She asked thoughtful questions, understood the design aesthetic I wanted to maintain, and transformed my text-heavy pages into ones that flow beautifully and feel fully integrated with the rest of my site. I also appreciated how thoughtful she was throughout the process, she even identified additional opportunities to improve the site that I hadn’t initially considered. Everything was delivered in a timely and professional way. If you’re looking for someone with a great design eye who can translate your ideas into a polished final product, I highly recommend working with her."
-Lois J - Leadership Coach
"The results were amazing - a website that aesthetically feels like a luxury, boutique flower studio but behind the scenes operates like an SEO machine!"
Jordin is hands down the best and truly, deeply cares you have an amazing experience! I don’t know how you can expect to do better than that [] The results were amazing - a website that aesthetically feels like a luxury, boutique flower studio but behind the scenes operates like an SEO machine! Jordin is an expert here and came up with so many ideas to help me excel here! That alone will pay for the investment in the new site. When it came to go live Jordin was there every step of the way! She was in full support mode and quickly solved any challenge that popped up. [] If you feel like your digital presence could be better and you aren’t sure what to do about it… call Jordin and let Unica Formo help you out! You will have the best experience!!!
-Rachel, Flower Shop Owner in OH
"I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!"
Working with Jordin was truly a breeze for my new site that I absolutely adore!! For the last 6 years, going on 7, I had my DIY website that didn't look great, didn't perform well on Google and had bare minimum things. I chose to work with Unica Formo after seeing other website work she had done for other dietitians and really loved what I saw! Jordin was quick to respond, patient with my questions and even made things that are techy easy to follow that needed to be done from my end. I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!
-Lauren, Dietitian in ky
01. Reach out
Fill out the contact form to share a bit about your business, your goals, and what kind of support you’re looking for.
02. We'll chat
We'll dive into what’s working, what’s not, and what you want your website to achieve, then I’ll outline a simple plan to make it happen.
03. Book your spot
If it’s a fit, I’ll reserve your spot on my calendar, and we’ll create a website that tells your story, attracts the right clients, and works seamlessly in the background to boost your presence on Google.
Step One
Step Two
Step Three
01. Reach out
Fill out the contact form to share a bit about your business, your goals, and what kind of support you’re looking for.
02. We'll chat
We'll dive into what’s working, what’s not, and what you want your website to achieve, then I’ll outline a simple plan to make it happen.
03. Book your spot
If it’s a fit, I’ll reserve your spot on my calendar, and we’ll create a website that tells your story, attracts the right clients, and works seamlessly in the background to boost your presence on Google.
Step One
Step Two
Step Three
01. Reach out
Fill out the contact form to share a bit about your business, your goals, and what kind of support you’re looking for.
02. We'll chat
We'll dive into what’s working, what’s not, and what you want your website to achieve, then I’ll outline a simple plan to make it happen.
03. Book your spot
If it’s a fit, I’ll reserve your spot on my calendar, and we’ll create a website that tells your story, attracts the right clients, and works seamlessly in the background to boost your presence on Google.
Step One
Step Two
Step Three
The Only Guide You Need for Showit SEO/GEO
freebie
A 20+ page, no-fluff SEO playbook — the most complete resource for Showit SEO/GEO you’ll find online.
20+ pages
What happens when your website finally clicks?
Your services feel easier to explain. The right people instantly recognize they’re in the right place. You show up with more clarity, more confidence, and more room to do the work you’re actually here to do.
Let’s Build the Website That'll Change Everything
