UNICA
FORMO
Branding + website design studio
Follow Along:
When your website doesn’t feel like you, it’s hard to feel confident sending people to it.
It’s not that anything’s wrong; what you do is meaningful, valuable, and deeply needed. Your online presence just hasn’t caught up to the level you’re operating at.
Your work deserves to be seen, understood, and chosen. Together, we'll build a brand and website that makes people close every other tab.
services
How Can I Help?
ways to work together
hey! i'm Jordin
Meet the designer
With a background in website and graphic design and 10+ years of experience, I know what it takes to create a website that stands out, feels like you, and actually moves your business forward. My clients’ work has been featured in Forbes, Good Morning America, Vogue, HuffPost, ABC, Oprah, People Magazine, GAP, and more, proof that thoughtful design opens big doors.
Now, as a vetted Showit Design Partner, I work with service providers to create brands + websites that are clear, strategic, and uniquely theirs; built to grow with them and convert while they’re busy living real life.
Clients consistently say they feel supported, understood, and like they’re working with a friend who just happens to be really good at this. For me, making the process enjoyable matters just as much as building a brand + site that works and I’m here to make sure you walk away with both!
Who I've Worked With:
Therapists, Dietitians, Doulas, Acupuncturists, Chiropractors, Authors, Florists, Nature Schools, midwives, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, travel Bloggers, Therapists, Dietitians, Doulas, Chiropractors, Florists, Nature Schools, Educators + Coaches, Photographers, Wedding Vendors, Artists, Naturopaths, Interior Designers, Influencers, Bloggers,
testimonials
With clients featured in:
"Her work is worth 10x what I paid."
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. Her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Showit, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
"If you’re looking for someone with a great design eye who can translate your ideas into a polished final product, I highly recommend working with her."
"I hired Jordin from Unica Formo to update several pages on my website, and the experience was excellent. She asked thoughtful questions, understood the design aesthetic I wanted to maintain, and transformed my text-heavy pages into ones that flow beautifully and feel fully integrated with the rest of my site. I also appreciated how thoughtful she was throughout the process, she even identified additional opportunities to improve the site that I hadn’t initially considered. Everything was delivered in a timely and professional way. If you’re looking for someone with a great design eye who can translate your ideas into a polished final product, I highly recommend working with her."
-Lois J - Leadership Coach
"Throughout my professional career, I have worked with many web designers. But trust me, now as an entrepreneur, Jordin would be my absolute first choice."
Jordin has an onboarding process that really works — practical and thorough. The logo and brand elements she created for me are perfection. (I am absolutely thrilled with the outcome.) She constantly raised the bar during website development — elevating my ideas from simple concepts to practical and sophisticated execution. Her confident knowledge of Google Analytics, SEO, email, and legal greatly reduced my anxiety in these areas. And her patience is off the charts. Here’s the bottom line: Throughout my professional career, I have worked with many web designers. But trust me, now as an entrepreneur, Jordin would be my absolute first choice.
-Robert, Author + Coach for Men in OH
"I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!"
Working with Jordin was truly a breeze for my new site that I absolutely adore!! For the last 6 years, going on 7, I had my DIY website that didn't look great, didn't perform well on Google and had bare minimum things. I chose to work with Unica Formo after seeing other website work she had done for other dietitians and really loved what I saw! Jordin was quick to respond, patient with my questions and even made things that are techy easy to follow that needed to be done from my end. I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!
-Lauren, Dietitian in ky
01. Reach out
Fill out the contact form to share a bit about your business, your goals, and what kind of support you’re looking for.
02. We'll chat
We'll dive into what’s working, what’s not, and what you want your website to achieve, then I’ll outline a simple plan to make it happen.
03. Book your spot
If it’s a fit, I’ll reserve your spot on my calendar, and we’ll create a website that tells your story, attracts the right clients, and works seamlessly in the background to boost your presence on Google.
Step One
Step Two
Step Three
01. Reach out
Fill out the contact form to share a bit about your business, your goals, and what kind of support you’re looking for.
02. We'll chat
We'll dive into what’s working, what’s not, and what you want your website to achieve, then I’ll outline a simple plan to make it happen.
03. Book your spot
If it’s a fit, I’ll reserve your spot on my calendar, and we’ll create a website that tells your story, attracts the right clients, and works seamlessly in the background to boost your presence on Google.
Step One
Step Two
Step Three
01. Reach out
Fill out the contact form to share a bit about your business, your goals, and what kind of support you’re looking for.
02. We'll chat
We'll dive into what’s working, what’s not, and what you want your website to achieve, then I’ll outline a simple plan to make it happen.
03. Book your spot
If it’s a fit, I’ll reserve your spot on my calendar, and we’ll create a website that tells your story, attracts the right clients, and works seamlessly in the background to boost your presence on Google.
Step One
Step Two
Step Three
real stories
real results
"Jordin was fantastic at communicating [and] captured my vision in a way that I couldn't even have captured! My website is being found on Google and ChatGPT, and since I have had my website redone by her, I have had exponential growth in my business. I highly recommend her—she is top notch, and the investment was well worth it."
-Kerry, Good Gut Nutritionist
01/03
Next
"Sales for our retail store have gone up about 33% since all Jordin's changes. She's really truly brilliant at what she does, not just aesthetically—our website's absolutely gorgeous—but it actually functions... If you're even considering Unico Studio at all, stop considering and book Jordin... it is one of the single best decisions I've made for my business in five years"
-Rachel, Flocal Co.
02/03
Next
"Reaching out to Jordin to revamp my self-made website was hands down the best decision that I have made for marketing my business. She is organized, prompt with communication, and super open to feedback. Every time I've worked with her, I see a definitive response in terms of referrals and website visitors... 10 out of 10 recommend every time."
-Kristen, Embodied Healing Counseling + Yoga
03/03
Next
What happens when your website finally clicks?
Your services feel easier to explain. The right people instantly recognize they’re in the right place. You show up with more clarity, more confidence, and more room to do the work you’re actually here to do.
Let’s Build the Website That'll Change Everything
