Check out how a custom Showit website can reflect the heart of your nutrition practice—supportive, personalized, and built to grow with your clients’ needs.
Words from lauren:
"I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!"
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Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
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nutrition industry portfolio
From the beginning, Lauren's message was clear: she had a strong, growing nutrition practice—grounded in empathy, science, and real-life strategies—but her website didn’t match the level of care she brings to her clients. It felt flat, too clinical in places, and didn’t reflect her energy or the personal, empowering experience she offers.
Lauren works with motivated women who are tired of crash diets and confusion. They’re busy professionals balancing careers, families, and health concerns like blood sugar management, weight fluctuations, or the frustrations of perimenopause. These women don’t need another diet plan—they need a sustainable way of eating that feels doable and aligned with real life. That’s exactly what Lauren delivers.
What she needed was a custom website that told that story—something approachable, motivating, and deeply personal. Not a plug-and-play nutritionist website template, but a thoughtful, strategic design built to resonate with her ideal client, support her growing service offerings, and reflect her values: sustainability, personalization, empowerment, and real science.
For Lauren’s custom Showit website, the goal was clarity and connection. We wanted every inch of the design to reflect her practical, evidence-based approach to nutrition—while still feeling warm, motivating, and deeply personal.
We started by mapping out a brand experience that aligned with her mission: to make sustainable, personalized nutrition feel simple and achievable. The design uses clean lines and soft, inviting tones to create an atmosphere that feels both grounded and uplifting. Think: fresh whites, warm neutrals, and purposeful pops of color that echo vitality without overwhelm.
Rather than relying on a generic nutritionist website template, we built something completely custom—crafted to speak directly to the busy women Lauren serves. Clear navigation and intentional page flow guide visitors through services, FAQs, and a growing collection of resources. Every word and visual choice was made to reduce stress and spark confidence, mirroring the kind of care Lauren provides in her one-on-one sessions.
We refined her messaging to highlight her core values—sustainability, empowerment, personalization, and science-backed strategies—ensuring the site not only looks beautiful but builds trust from the first scroll. The result is a site that feels human and hopeful. A place where visitors don’t just learn about nutrition—they start to believe lasting change is actually possible.
Working with Jordin was truly a breeze for my new site that I absolutely adore!! For the last 6 years, going on 7, I had my DIY website that didn't look great, didn't perform well on Google and had bare minimum things. I chose to work with Unica Formo after seeing other website work she had done for other dietitians and really loved what I saw! Jordin was quick to respond, patient with my questions and even made things that are techy easy to follow that needed to be done from my end. I would highly recommend Unica Formo to other healthcare professionals looking to level up their website look and presence!
Let’s create a brand and website that’s clear, approachable, and made just for you.
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