UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
Earthy Therapist Website Design
Mindful Conversations Therapy
Mindful Conversations Therapy
The Scope: custom Showit Web Design + Light Branding
The Vibes: earthy, organic, professional
The Industry: Individual + Couples Therapy
This custom Showit website and light branding project for Mindful Conversations Therapy and Consulting was designed to feel calm, grounded, and welcoming. Because Elvan’s work centers on deep, lasting change for high-achieving, multicultural adults, the site needed to feel intentional and spacious rather than surface-level.
Words from elvan:
"Working with Unica Formo was one of the best investments I made in my practice"
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
The Challenge
Designing a therapist website for Mindful Conversations Therapy and Consulting meant creating more than a calming online presence. Elvan works with high-achieving, multicultural adults navigating anxiety, trauma, and relational rupture. Many of her clients are bicultural, intellectually driven, and used to over-functioning in their careers and relationships. On the outside, they appear steady. Internally, they feel fragmented.
The challenge was building a Showit website that could speak directly to that experience without feeling clinical, rigid, or one-size-fits-all. The site needed to communicate depth, cultural responsiveness, and EMDR-informed care while still feeling warm, approachable, and clear.
As a new private practice established in 2025, this project also required light branding from the ground up. We had to define a visual identity that felt earthy and grounded, design a structure that reflected her collaborative therapy process, and position her as a thoughtful, culturally attuned therapist serving Florida and North Carolina.
The goal was simple but nuanced: create a therapist website design that builds trust immediately and helps the right clients feel seen before they ever schedule their first call.
The Results
The custom Showit website and light branding for Mindful Conversations Therapy and Consulting now reflects the depth, warmth, and intentionality of Elvan’s work. Every design choice was made to create a grounded, calm, and welcoming space that aligns with her EMDR-informed and culturally responsive therapy practice.
The light branding uses muted greens, soft blues, and warm golden tones to create an earthy and calming palette. Clean, modern typography and generous spacing give the site clarity and make it easy for visitors to navigate. The messaging was carefully written to speak directly to high-achieving, multicultural adults who over-function or intellectualize, emphasizing self-trust, mind-body integration, and shifting from managing old patterns to leading themselves with awareness.
The Showit website structure guides visitors smoothly from learning about Elvan’s philosophy to exploring her individual and couples therapy services, her approach to EMDR, and finally to scheduling a first conversation. The layout feels approachable and intentional while clearly communicating her expertise, compassion, and cultural awareness.
The final result is a therapist website design that positions Elvan as a thoughtful and trusted guide for her ideal clients. It builds immediate trust, communicates depth without overwhelming visitors, and provides a flexible foundation for future growth, including additional service pages, blog content, or expanded offerings. This project shows how an intentional, earthy therapist website design can do more than look beautiful; it can create alignment, connection, and clarity before a client even steps into a session.
"Starting my private practice was exciting — but also incredibly overwhelming. The thought of creating a cohesive brand and a functional, beautiful website from scratch felt daunting. After careful research (and a little help from ChatGPT), I found Unica Formo — and from the moment I landed on the website, I felt a sense of calm. The serenity and simplicity of the design immediately resonated with me.
After reading Jordin’s story and exploring her portfolio, I felt genuinely connected to her brand. Our first call confirmed that I had found exactly what I needed: someone who could guide me from start to finish. Jordin’s thoroughness, time management, attention to detail, and exceptional listening skills reflected her professionalism at every step.
The custom Brand Book she created for my practice was transformative. It helped me clarify answers to questions I didn’t even know how to articulate. As a psychotherapist launching a private practice with countless “open tabs” in my mind, I needed a creative expert who could bring structure and direction — and Jordin did exactly that.
Even through my moments of indecision and overwhelm, she guided me steadily to the finish line. I’m so grateful for her expertise, patience, and vision. Working with Unica Formo was one of the best investments I made in my practice."
-Elvan O., Owner of Mindful Conversations Therapy
