nature school website design
Wondered Nature School Website & Branding Design
WONDERED
The Scope: Custom Showit Web Design, branding, collateral
The Vibes: Playful. Grounded. Nature-led.
The Industry: Nature School + Early Childhood Education
Wondered is a nature-based preschool in Iowa for children ages 3-7, focused on fostering curiosity, creativity, and a connection to nature. Through hands-on outdoor learning, kids engage in exploration, play, and discovery to support growth and a love of learning.
Words from annie:
"The new logo and design perfectly capture the spirit of our nature school"
Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
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the challenge
Without a website or established brand presence, Wondered had been operating solely through a Facebook group—relying on word-of-mouth and community connections to grow. But as the program evolved, so did its need for a dedicated space that reflected the care, intention, and values behind its mission. They needed a nature school website design that was as rooted in wonder, exploration, and belonging as their work with children. The challenge was to build a digital home from the ground up—one that clearly communicated their philosophy, guided families through enrollment, and offered a sense of place to those looking for alternative education.
our approach
We started with the brand's visual identity, creating a color palette and font system that felt warm, grounded, and child-centered—nothing overly corporate or clinical. From there, we developed a custom nature school website design that felt welcoming and intuitive, with simplified navigation and thoughtfully structured content. Each page was crafted to reflect the values of curiosity, community, and connection to the natural world. The result? A site that not only serves the practical needs of the program, but truly invites families into the story Wondered is building.
kind words from annie:
"Having a website that reflects our values makes us feel even more confident in the work we do"
Before we had our new website and branding, we were mostly using Facebook to share what we do. Now, with our updated branding and a website that really shows who we are, we’re excited to connect with even more families! The new logo and design perfectly capture the spirit of our nature school, and the website makes it easy for people to see what we’re all about. It feels great to share our love for outdoor education in such a clear and welcoming way. We couldn’t be happier with how it turned out! Having a website that reflects our values makes us feel even more confident in the work we do. It’s not just a tool; it’s a way for us to show families what we’re passionate about and why outdoor education is so important for kids. We’re excited to keep growing and sharing this journey with the community!
Ready to bring your forest school to life online?
Let’s build a nature school website design that reflects the heart of your program—one that welcomes families in, communicates your values clearly, and supports your growth for seasons to come.
let's work together
