UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
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With clients featured in:
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Your work is built around helping people grow, shift, and move forward in meaningful ways. Your online presence should reflect that depth, not just explain what you offer.
For Businesses Built Around Growth, Guidance, and Impact
Whether you’re a coach, educator, or running a program-based business, your work is centered around helping people change something in their lives.
I work with coaches, educators, and experience-based brands who want their online presence to feel aligned with the impact they create, not just the services they offer.
When the Impact Is There, But It Doesn’t Fully Come Through Online
In many of these businesses, the work itself is powerful. You’re helping people shift their mindset, build new habits, learn something meaningful, or experience something they’ll carry with them long after.
But translating that kind of work into a website isn’t always straightforward.
It can feel difficult to capture the depth of what you do without overexplaining. Or your website ends up focusing on logistics, programs, and details, while the bigger transformation gets lost.
And when that happens, potential clients may not fully understand the value of what you offer, even if it could genuinely change something for them.
Experience Supporting Impact-Driven Brands
Across these projects, the common thread isn’t the industry, it’s the impact. Each brand is built around helping people grow, learn, or change in a meaningful way.
That perspective shapes how I approach design. Not just as a way to present information, but as a way to reflect the depth and intention behind the work itself.
Translating Your Work Into Something People Can Feel
When your work is rooted in transformation, your website needs to do more than inform. It needs to connect.
My approach focuses on creating a brand and website experience that helps people understand not just what you offer, but what it feels like to work with you and what’s possible on the other side of it.
That means balancing clarity with emotion, structure with storytelling, and strategy with intention.
Browse by Industry:
Education + Coaches
Selected Coaching & Education Projects
These projects represent businesses built around helping people grow, learn, and move forward in meaningful ways. Each one required translating a deeper purpose into a clear and engaging online presence.
I've worked with:
testimonials
"We are proud to have a Unica Formo designed site and know you will be too!"
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Unica Formo designed site and know you will be too!
-Adam, owner of Gamably
"Working with Jordin is definitely worth the investment, mentally and financially. I highly recommend"
Thank you so much Jordin, I LOVE my website. I was trying to create my own website on Showit, I had templates to "make it easy". After a month of fumbling my way around, Showit sent me an email, saying, "Looks like your struggling to get your site up and going" They read my mind, and suggested a hire someone. I looked through about a dozen designer websites, I did a 3 - 30 min call with different designers and went with Unica, because Jordin understood what I was needing. Working with her was amazing, she had all my "homework" ready for me, I just need to fill it all in. She was always quick too respond, gave me gentle nudges when needed and had my site up in less than a month. I love the results, and know, I could never have done this without her. Working with Jordin is definitely worth the investment, mentally and financially. I highly recommend. thanks again!
-Kristy, Owner of The WiLD Collective
I've worked with:
process
The Process
• Developing brand visuals and messaging that reflect your values and teaching style
As an educator or coach, your website should clearly reflect your mission and make it easy for people to connect with your work. When I design websites in this space, I focus on
• Designing websites that are easy to navigate and guide visitors toward enrolling, booking, or learning more
• Creating a cohesive look and feel across your brand and site, so everything works together seamlessly
• Optimizing for SEO and accessibility so your programs, services, or content reach the right people
A strong brand and website work hand in hand to share your mission, grow your impact, and connect with the community you’re here to serve.
