UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
Happiness Coaching Website Design for a Life Coach
HappySelf Coaching
HappySelf Coaching
The Scope: custom Showit Web Design
The Vibes: joyful, uplifting, welcoming
The Industry: Life Coach
HappySelf Coaching provides a supportive space for individuals seeking greater self-awareness, emotional well-being, and inner peace. Through guided coaching, reflective practices, and compassionate support, Sujata helps clients reconnect with their natural capacity for happiness and self-trust. Her work focuses on creating a grounded, welcoming environment where personal growth feels accessible, gentle, and deeply human.
Words from Sujata:
"She [Jordin] is intuitive and was able to beautifully put in words what we had envisioned"
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
The Challenge
This coaching website design project focused on creating a warm, professional online presence for HappySelf Coaching, a practice centered on happiness, self-trust, and emotional well-being.
As Sujata transitioned from a successful career in therapy into a coaching model more aligned with her evolving philosophy, she needed a website that clearly communicated her unique approach while remaining welcoming and accessible to a global audience.
The challenge was finding the balance between warmth and credibility. The website needed to feel uplifting, personal, and deeply human while also reflecting Sujata's extensive education, professional experience, and thoughtful approach to personal growth. It was equally important that visitors quickly understand what HappySelf Coaching offers and how it differs from traditional therapy or life coaching.
The goal was to create a website that felt hopeful, approachable, and easy to navigate while building trust and providing a clear path for potential clients to connect and take the next step.
Before
After
The Approach
The foundation of this project was translating Sujata's philosophy into an online experience that felt as welcoming and uplifting as the work itself.
Because HappySelf Coaching is rooted in the belief that happiness is something we reconnect with rather than achieve, the website needed to feel different from a traditional therapy or coaching website. Instead of focusing on problems, diagnoses, or what needs to be fixed, the messaging centers on self-trust, self-discovery, and the possibility of returning to a deeper sense of peace and connection.
From a design perspective, we leaned into a bright, optimistic visual direction inspired by sunlight, warmth, and joy. Soft movement, vibrant colors, and spacious layouts help create an experience that feels approachable and encouraging while supporting the emotional nature of the content.
Strategically, the site was structured as a streamlined one-page experience, allowing visitors to move naturally from Sujata's philosophy and offerings to her story, credentials, and inquiry process. This approach creates clarity, builds trust, and helps potential clients quickly understand whether the work is aligned with what they are seeking.
The final result is a website that feels deeply personal, professional, and reflective of the heart behind HappySelf Coaching.
"We had a smooth experience working with Jordin! She is intuitive and was able to beautifully put in words what we had envisioned 😊. Would definitely recommend Unica Formo!"
-Sujata v., Owner of HappySelf Coaching
