UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
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PR Agency Website Design
Sass In The Bluegrass
Sass In The Bluegrass
The Scope: Custom Website Design
The Vibes: Bright + Inspiring
The Industry: PR Agency
Sass in the Bluegrass is a Lexington, Kentucky–based PR and social media agency supporting small businesses with strategic, approachable brand visibility. This PR agency website design focused on clear service messaging, an intuitive layout, and a polished look that still feels warm and inviting.
Words from Miranda:
"The whole process felt collaborative and supportive, like working with someone who truly cared about what I wanted to create"
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
The Challenge
Sass in the Bluegrass had a strong reputation and clear vision, but their website was not fully reflecting the level of strategy and creativity behind the brand. The existing site made it difficult for potential clients to quickly understand the agency’s services, process, and value, especially for busy business owners looking for PR or social media support.
As a growing PR and social media agency, Sass needed a website that felt polished and professional while still capturing their approachable, relationship-driven style. The challenge was to create a clear, confident online presence that positioned the agency as a trusted partner, simplified the client journey, and made it easy for visitors to take the next step without feeling overwhelmed.
Before
After
Strategy & Design Approach
We designed the Sass in the Bluegrass website on Showit to give the team flexibility, ease of use, and room to grow without relying on custom code. The design balances a polished, professional feel with warmth and personality, reflecting the agency’s relationship-driven approach to PR and social media.
Each page was built with clarity and conversion in mind. Services are clearly outlined, the process is easy to follow, and calls to action guide visitors toward booking a consult or getting in touch. We focused on clean layouts, intentional spacing, and strategic messaging so potential clients can quickly understand what Sass offers and how working together works.
Behind the scenes, the site is structured with SEO best practices to support long-term visibility and growth. As the agency expands services, launches campaigns, or shares updates, the website is built to scale right alongside the business.
The result is a confident, approachable online presence that positions Sass in the Bluegrass as a trusted PR partner while making it easy for the right clients to take the next step.
