UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
Virtual Nutritionist Showit Website Design
Katia Mashni
Katia Mashni
The Scope: Custom Showit Website Design
The Vibes: warm, professional, approachable
The Industry: nutrition + Wellness
Katia Mashni is a registered dietitian based in Michigan, offering personalized nutrition coaching to help clients build sustainable habits and feel confident in their health—without restrictive dieting. Her new website balances professionalism with warmth, making it easy for visitors to understand her services, book an appointment, and feel supported from the start.
Words from Katia:
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"She is very patient and genuinely cares about the website design and its details"
Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
The Challenge
Katia’s nutrition practice was built on empathy, education, and real-life results—but her old WordPress site wasn’t doing any of that justice. It felt clunky, outdated, and impossible to update without breaking something. Instead of attracting clients who were ready to make real lifestyle changes, it left visitors confused about her offers and disconnected from her personal, approachable style.
As a registered dietitian who helps clients build sustainable wellness habits, Katia needed a website that reflected her philosophy: simple, empowering, and easy to navigate. Her clients—busy individuals and families managing conditions like PCOS, high cholesterol, or postpartum nutrition—don’t have time for overwhelm. They needed a space that made it clear how to start, what to expect, and how working with Katia could help them finally stop dieting and start living well.
Our goal was to design a website that feels calm, modern, and human—something that mirrors Katia’s client-centered approach and builds trust from the very first click.
Before
After
The Approach
We built Katia’s new website on Showit, giving her full creative freedom and control—no code, no stress, and no more fear of “breaking” anything. The design blends her approachable, professional tone with soft colors and simple structure to make healthy living feel attainable, not intimidating.
Every page was designed with clarity in mind: how to book, what to expect, and how her programs support long-term wellness. We focused on creating an experience that feels welcoming and trustworthy, highlighting Katia’s warmth and expertise through thoughtful copy, friendly photography, and a streamlined layout.
Behind the scenes, her new site is optimized for search visibility and built to grow alongside her business. Whether she’s expanding services, blogging about nutrition, or sharing client success stories, Katia now has a platform that’s easy to update and ready to scale.
The end result? A clean, professional online home that feels as encouraging and empowering as Katia’s approach to nutrition itself.
Working with Jordin has been an absolute delight. She really listened to what my website vision is and tailored it to my needs. It was so easy to communicate with her and edit the website to my liking. She is very patient and genuinely cares about the website design and its details. I highly recommend working with her! She is amazing!
-katia, Owner of katia mashni rdc
