UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
Coaching Showit Website Design
The WiLD Collective
The WiLD Collective
The Scope: Custom Showit Website Design
The Vibes: boho + empowering
The Industry: coaching
A custom Showit website for The WiLD Collective, a midlife coaching community blending science and soul. Designed to mirror Kristy’s holistic philosophy, the site pairs earthy textures with empowering language to inspire strength, balance, and renewal. The result is a space that feels both grounded and alive—an invitation for women to reimagine midlife as their most vibrant chapter yet.
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
The Challenge
Kristy came to Unica Formo ready to launch The WiLD Collective—a new coaching brand built around helping women master midlife with strength, purpose, and play. While she had decades of experience in health and wellness, she was starting from scratch when it came to her online presence. She needed a coaching website design that could communicate her wisdom, establish her authority, and instantly connect with women seeking a grounded, feminine approach to longevity and vitality.
The challenge was to craft a digital home that felt like coming home—a calm, bohemian, ocean-inspired space that soothes the nervous system while inspiring action. The website had to balance credibility with warmth, blending soulful storytelling with clear, strategic structure. Kristy’s vision was deeply holistic: a space that could both educate and empower, showcase her multi-tiered offerings, and introduce The WiLD Collective as a movement—not just a coaching business.
From zero brand assets to a fully realized online experience, the goal was to build something that felt sophisticated yet accessible—reflecting Kristy’s blend of science-backed strategy, community connection, and intuitive leadership. The final design needed to position her as the expert she is, while inviting every visitor to feel inspired, seen, and wildly alive.
The Approach
To bring The WiLD Collective to life, we started by grounding the brand in a visual language that reflected Kristy’s mission—calm, embodied, and beautifully human. The coaching website design blends ocean-inspired blues, warm neutrals, and soft textures to evoke a sense of ease and renewal, while modern typography and confident messaging position Kristy as a trusted guide for women navigating midlife.
We built the site from the ground up using Showit, designing a clear and intuitive flow that mirrors her client journey—from discovery to community membership. Each section was crafted with purpose: inviting visitors to learn about her signature “Core 4” framework (metabolism, muscle, mindset, and daily design), explore programs at multiple price points, and easily join The WiLD Collective without pop-ups or overwhelm.
Photography and movement were key to keeping the site feeling alive. Subtle video backgrounds and lifestyle imagery balance the educational elements with warmth and relatability. Clear calls to action make it easy to connect, while storytelling copy draws readers in with a mix of science-backed authority and soulful invitation.
The result is a brand and website that feel aligned, empowering, and deeply intentional—a digital home that reflects Kristy’s decades of expertise and her belief that midlife isn’t a decline, but a design phase.
