UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
Kids Pop Up Studio Photography Website
Pop! Kids Photography
Pop! Kids Photography
The Scope: Template Customization
The Vibes: Editorial + fun
The Industry: Photography
A Showit template customization for POP! Kids Photography, designed to bring Tera and Nicole’s established brand to life online. The site showcases their joyful, bold, and approachable style, making it easy for families to see the magic of POP! and book a session with confidence.
Words from tera:
"The whole process felt collaborative and supportive, like working with someone who truly cared about what I wanted to create"
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
The Challenge
POP! Kids Photography came to us with a clear vision and a fully established brand—bold, playful, and luxurious—but they needed a website that could translate that personality into a polished, user-friendly online experience.
The challenge was to take a pre-designed Showit template and customize it so that it fully reflected POP!’s brand values: kids first, accessible luxury, short & sweet sessions, and tangible + digital keepsakes. It needed to feel joyful and playful while still conveying a sense of premium quality and professionalism.
With clients who are busy, style-conscious moms, the site also had to simplify the booking process, highlight the photography experience, and create a smooth, delightful journey from landing on the page to scheduling a session.
The Approach
Our goal was to make the template feel 100% POP!. We focused on:
Visual customization: Adjusting colors, fonts, and layout elements to reflect POP!’s bright, bold, and playful palette, while keeping the design clean and approachable.
Content alignment: Ensuring imagery, copy, and calls-to-action communicated POP!’s efficient, joyful, and luxurious experience.
Streamlined user experience: Simplifying navigation and booking flows so that families could schedule sessions quickly and easily, without feeling overwhelmed.
Brand consistency: Every element—from hero images to gallery layouts—was tailored to feel like a natural extension of Tera and Nicole’s established branding.
The result is a website that feels authentically POP!: fun, approachable, and polished, while also supporting business goals and making booking effortless for families.
