Health and wellness brands deserve websites that reflect the care and intention behind their work. At Unica Formo, I design strategic health and wellness website design and branding experiences that balance clarity, warmth, and professionalism.
This portfolio highlights branding and website design projects created for therapists, nutritionists, doulas, yoga studios, and other wellness professionals.
Health + Wellness
I had launched my private practice in 2018, and had gone with a drag and drop website I did by myself on Wix. It was fine as a starter website, but really did not accurately represent the way I have really niched over my seven years in private practice, and I have been feeling for awhile like I wanted to change my name from {my name and credentials} to something a little more inspiring. When I first connected with Jordin, her previous project portfolio and her "easy-going while also being a complete go-getter" attitude helped me see that this was the perfect opportunity and person to help propel me into the next phase of my business. She asked all the right questions to help me articulate how I want to present myself, as well as helping me clarify who I am as a brand and what my values are. The design process was very fun, very collaborative, and I really felt like she was an expert at crafting the right look--all based on images that I chose as inspiration, but somehow even more 'me' than the pinboard I had put together. She's an excellent copy writer, and it was such a relief to have someone else find the words for what I was trying to express. She captured the voice and tone I wanted beautifully, and made the whole process doable and so very aligned with my values. If you're on the fence--hire her! I really cannot recommend her more highly! I can't think of a better investment I could have made in my business.
-Lauren, owner of wildflower Root Therapy
• Creating pages that are easy to navigate and client-centered
Every health and wellness professional brings a unique philosophy to their work, and your website should reflect that. When I design websites for wellness practitioners, I focus on:
• Optimizing your site for SEO so the right clients can discover your services
• Designing with accessibility in mind so every visitor feels included and supported
• Showcasing your expertise and approach in clear, welcoming language
The result? A website that aligns with your practice goals, attracts clients who value your approach, and communicates your expertise with warmth and professionalism.
Beyond beautiful websites, running a successful health and wellness practice online takes strategy, clarity, and visibility. Here are some resources to help wellness professionals strengthen their online presence:
How to Build a Website for Your Nutrition Practice (With Examples + What to Include)
Private Practice Blog: Do You Really Need One for Your Therapy Website?
Bridging the Gap Between Email Marketing and Mental Health
9 Best Therapist Websites That Actually Connect With Clients
Showit Websites for Therapists: What Works (And What Doesn’t)
7 Best Dietitian Websites (Real Inspiration for Your Own Site)
Wellness Website Copywriting: How to Make Your Site Speak to Clients
Therapist Website SEO Best Practices: How to Rank Higher and Attract More Clients
Therapist Website SEO Best Practices: How to Rank Higher and Attract More Clients