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UNICA
FORMO

Branding + website design studio

Office hours:

M-Th 8am-4pm est

Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.

Contact:

jordin@unicaformo.com

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Websites and Brand Design for Health & Wellness Professionals

Strategic websites and cohesive brand identity systems designed to help wellness professionals attract aligned clients and grow with clarity.

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who it's
  for

Your online presence should feel like an extension of your work, not just visually, but strategically. I design websites and brand identities for health and wellness professionals who want to build trust quickly, communicate their value clearly, and convert aligned clients with ease.

Wellness brands I partner with

I work with health and wellness professionals who are building thoughtful, service-based businesses and want a brand presence that reflects the depth of their work.

This includes nutritionists, health coaches, holistic practitioners, wellness studios, and integrative health providers who are ready to elevate how they show up online.

Whether you’re refining an existing brand or starting fresh, the goal is always the same: clarity, cohesion, and a website that actually supports your growth.

I'm ready to inquire
my approach
& experience

A strategic approach to wellness website and brand design

Every project is built around more than aesthetics. I focus on creating systems that support both how your brand feels and how it performs.

That means:
  • Clear messaging that helps clients immediately understand what you do
  • Brand identity that reflects your tone, energy, and professionalism
  • Website structure designed for SEO and long-term visibility
  • User experience that guides visitors toward inquiry or booking
  • Conversion flow that removes friction and builds trust

Your website should do more than exist. It should actively support your business.

Experience working within the wellness space

Over the years, I’ve worked with wellness-focused brands across nutrition, coaching, therapy-adjacent services, and holistic health. Across these projects, a consistent theme has emerged: many wellness professionals struggle not with the quality of their work, but with how clearly that work is communicated online.

Most of the brands I work with come to me at a stage where they’ve outgrown their original website or DIY brand. They’re often looking for more clarity, stronger positioning, and a more cohesive way to present their services as their business evolves.

This experience has shaped how I think about wellness branding and website design, not as surface-level visuals, but as a foundation for trust, clarity, and client alignment in service-based businesses

Browse by Industry:

Therapists

Nutritionists

Studios

Education + Coaches

Creatives

Health + Wellness

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Browse by Industry

Selected health and wellness projects

These projects highlight wellness brands where strategy, design, and user experience were intentionally aligned to improve clarity and client connection.

Nourishing Words

Dieititian + AUthor | Web Design

Zenith

yoga + pilates Studio | Branding + Web Design

Wildflower Root Therapy

Therapist | Web Design

Emily Austin Therapy

Therapist | Web Design

Satisfy Nourish Love

Nutritionist | Branding + Web Design

Embodied Healing

Therapist | Web Design

The Herbal Room

Naturopath | Web Design

Grounded Nutrition Therapy

Dietitian | Branding + Web Design

The Inner Work with Olivia

Therapist | Web Design

Zoë Schroeder Nutrition

Nutritionist | Web Design

Rachel Kotack Psychotherapy

PsychoTherapist | Web Design

Eat Beyond Labels

Nutritionist | Web Design

Katia Mashni, RDN

Dietitian | Web Design

The WiLD Collective

Online Health Coach | Web Design

Holistic Family Doulas

Doula Agency | branding + web design

Erin Carpenter, PsyD

Therapist | Branding + Web Design

Bodyfit Nutrition

Nutritionist | Web Design

Good Gut Nutritionist

Nutritionist | web design

energy healers
chiropractors
nutritionists
coaches
Interior Designers
Forest Schools
Educators
Herbalists
Doulas
Therapists
Fitness Studios
Energy Healers
Chiropractors
Nutritionists
Coaches
Interior Designers
Forest Schools
Educators
Herbalists
Doulas
Therapists
Fitness Studios
Energy Healers
Chiropractors
Nutritionist
Coaches
Forest Schools
Educators
Herbalists
Doulas
Therapists
Fitness Studios

I've worked with:

testimonials

"We absolutely loved going through this transformation with Jordin and would recommend her to anyone looking to build or rebrand their website."

"Our rebrand and website redesign was a big, layered project, and Jordin handled it with incredible patience and skill. She genuinely worked to understand our vision, values and aesthetic, and then brought it all together in a way that feels cohesive and true to who we are. Jordin was responsive, organized and professional throughout the entire process, and we always felt supported and heard. We couldn’t be happier with the final result and are so thankful for her thoughtful approach and creative eye. We absolutely loved going through this transformation with Jordin and would recommend her to anyone looking to build or rebrand their website."

-Libby, Co-Owner of Holistic Family Doulas

"Jordin was so thoughtful and attentive throughout the process, and we couldn’t be happier with how everything turned out."

Working with Jordin and Unica Formo on our yoga studio design for branding and a website was such a heartwarming experience. Our old website was hard to navigate and left us feeling unsure, so we were excited for a change. Now, we’re proud to share our new site—it’s beautiful, easy to use, and perfectly reflects the peaceful yet energizing atmosphere of our studio.

The branding Jordin created for us has been equally special. Seeing our logo on the entrance every morning brings such a gratifying feeling—it truly feels like our studio has found its home. Jordin was so thoughtful and attentive throughout the process, and we couldn’t be happier with how everything turned out. We’re deeply grateful for her work and highly recommend her.

-Megan, owner of Zenith

"My husband and I joke that if there were an Oscar for excellence in website design, hands down, it would go to Jordin. "

"I was looking for that 'just right' website designer to create a website for the rebranding of my business. After considerable time researching and studying designers' portfolios, I found Jordin. Her work caught my attention and I had the sense that she was the one. Today, a few months later, I am awed. What she has created is beyond what I could have ever imagined. She captured the very essence of my brand and gave it life. My husband and I joke that if there were an Oscar for excellence in website design, hands down, it would go to Jordin. I should also add that working with Jordin was an ease and joy. Her organization and process is flawless."

-Lindsay, Owner of The Wellspring Within

energy healers
chiropractors
nutritionists
coaches
Interior Designers
Forest Schools
Educators
Herbalists
Doulas
Therapists
Fitness Studios
Energy Healers
Chiropractors
Nutritionists
Coaches
Interior Designers
Forest Schools
Educators
Herbalists
Doulas
Therapists
Fitness Studios
Energy Healers
Chiropractors
Nutritionist
Coaches
Forest Schools
Educators
Herbalists
Doulas
Therapists
Fitness Studios

I've worked with:

process

What changes with a strategic brand and website

• More aligned client inquiries

When your website and brand are aligned, your business becomes easier to understand and easier to trust. This often leads to:

Get started

• Less time explaining your services

• Stronger first impressions

• Increased credibility in your space

• A clearer path from visitor to booking

Helpful Resources for Health & Wellness Professionals

Beyond beautiful websites, running a successful health and wellness practice online takes strategy, clarity, and visibility. Here are some resources to help wellness professionals strengthen their online presence:

For Health and Wellness Pros +

For therapists +

For Nutritionists +

All About Google, SEO and Blogging +

All things Showit +

For Health and Wellness Pros +

For therapists +

For Nutritionists +

All About Google, SEO and Blogging +

All things Showit +

Bridging the Gap Between Email Marketing and Mental Health

Wellness Website Copywriting: How to Make Your Site Speak to Clients

Ready for a more aligned online presence?

If your current brand or website no longer reflects the depth of your work, I’d love to help you create something that feels more clear, cohesive, and intentional.

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