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Branding + website design studio

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Hey, I'm Jordin! Brand & Showit Web Designer

Websites and Brand Design for Health & Wellness Professionals

Brand and website design for health and wellness professionals who want their expertise to come through clearly and their online presence to feel like them.

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Health & Wellness Looks Different for Everyone

From physical therapy and birth support to naturopathy, herbalism, nutrition, and mental health, there isn't one way to approach wellness. And when your approach is less familiar to someone, your brand and website have an important job to do: make it approachable without watering down your expertise.

Your brand should give people a sense of what you believe, how you work, and what it might feel like to work with you. I create brands and websites that communicate your approach in a way that feels clear, credible, and inviting, whether your practice is clinical, holistic, preventative, or somewhere in between.

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A Clearer Way to Communicate Your Approach

People shouldn’t have to understand professional terminology to understand how you can help them. I translate your expertise, services, specialties, and approach into clear, client-friendly content and a website structure that helps people understand what you do and what working with you actually looks like.

I also build SEO into the foundation, considering what your potential clients are searching for, where you practice, and the specific support they’re looking for. Your website should help the right people find you, understand your approach, and feel confident taking the next step.

Experience Across Health & Wellness

I’ve worked with a very wide range of health and wellness professionals, including therapists, nutritionists, dietitians, physical therapists, doulas, naturopaths, and other practitioners. Working across different specialties has shown me that there isn’t one formula for presenting a health and wellness practice online.

I take the time to understand what makes your approach different, then turn that into a brand and website that feels approachable while still communicating your expertise. Whether your practice is more clinical, holistic, preventative, or somewhere in between, your online presence should make sense for you and the people you’re here to help.

A Brand & Website Built Around Your Approach

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Your brand should help people understand what kind of experience they can expect from your practice before they ever meet you. I’ll create a visual identity that reflects your approach, personality, and the people you serve, from your logo, typography, and color palette to imagery, patterns, icons, and the details that make your practice recognizable.

Brand Direction

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Your website should make it easy for potential clients to understand what you do, who you help, and whether your approach is right for them. I’ll structure your site around your services, specialties, location, process, FAQs, and the questions people have before reaching out, while building SEO foundations into the structure so the right people can find you.

Strategic Website Structure

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This is where your brand, strategy, and expertise come together. I’ll create a fast, polished Showit website that makes your approach approachable, explains your services in language your clients understand, and gives potential clients the clarity they need to feel comfortable taking the next step.

Showit Website Design

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testimonials

"Jordin was amazing to work with, from start to finish! —the quality of her work is great and the website is exactly what I was looking for! Super happy with the results and a definite improvement from what I had before. Highly recommend all around!"

-Antonio, Owner of The Herbal ROom

01/02

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"Our rebrand and website redesign was a big, layered project, and Jordin handled it with incredible patience and skill. She genuinely worked to understand our vision, values and aesthetic, and then brought it all together in a way that feels cohesive and true to who we are."

-Libby, Co-Owner of HOlistic Family Doulas

02/02

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naturopaths
doulas
midwives
energy healers
therapists
nutritionists
functional medicine doctors
chiropractors
wellness practitioners
acupuncturists
massage therapists
herbalists
health coaches
birth educators
lactation consultants
physical therapists
occupational therapists
yoga instructors
pilates instructors
wellness studios
holistic practitioners
mental health professionals
functional nutritionists
women's health practitioners

I've worked with:

Helpful Resources for Health & Wellness Professionals

Beyond beautiful websites, running a successful health and wellness practice online takes strategy, clarity, and visibility. Here are some resources to help wellness professionals strengthen their online presence:

For Health and Wellness Pros +

For therapists +

For Nutritionists +

All About Google, SEO and Blogging +

All things Showit +

For Health and Wellness Pros +

For therapists +

For Nutritionists +

All About Google, SEO and Blogging +

All things Showit +

Bridging the Gap Between Email Marketing and Mental Health

Wellness Website Copywriting: How to Make Your Site Speak to Clients

Ready for a more aligned online presence?

If your current brand or website no longer reflects the depth of your work, I’d love to help you create something that feels more clear, cohesive, and intentional.

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