How to Set Up Redirects on Showit

Reading Time: 5 minutes

If you’ve ever updated your website pages or restructured your blog posts, you’ve probably run into broken links or wondered how to set up redirects on Showit so visitors don’t land on error pages.

Maybe someone bookmarked an old blog post, or another website is still linking to a page you’ve since updated. When that happens, visitors (and Google) end up on a 404 page, which isn’t great for user experience or SEO. Maybe someone bookmarked one of your old blog posts, or another website linked to a page that no longer exists. When visitors (or Google) click that outdated link, they hit a 404 error page—and that’s bad news for both your user experience and your SEO.

The good news? You can fix it with redirects.

And once you understand how they work, they’re actually very simple to maintain.

I’m Jordin Brinn, the designer behind Unica Formo, where I help therapists, creatives, and wellness professionals launch websites that look beautiful and work hard behind the scenes. Redirects are one of those behind-the-scenes things that make a big difference in how your site performs.

Along the way, I’ll share why redirects matter, how to check for broken links, and tips to keep your site SEO-friendly. Before we get into the step-by-step setup, it helps to understand why redirects actually matter for your site’s performance and SEO.

Why Redirects Matter (and Why Broken Links Are Bad for SEO)

Every link on your site is a pathway—for your visitors and for search engines. When one of those links breaks, a few things happen:

• Visitors hit a dead end. Instead of the helpful page they expected, they get an error. Not a great look.
• Google downgrades your site quality. Too many broken links send a signal that your site isn’t well maintained, which can hurt your rankings.
• You lose “link juice.” If another site linked to you, that authority boost gets wasted when the link goes nowhere.

That’s where redirects come in—they quietly protect your traffic, your SEO, and your site experience without you having to think about it. A redirect is simply a way to tell browsers (and Google):

“Hey, the page you’re looking for has moved. Here’s the new address.”

It’s quick, effective, and keeps your website healthy.

👉 Pro tip: Use a tool like BrokenLinkCheck.com to scan your site and catch any broken links you might have missed.

If you’re still getting familiar with how Showit works behind the scenes, these guides can help you build a stronger foundation:

• What is Showit?
• How to Blog for SEO (So Google Actually Ranks Your Content)
• The Ultimate Guide to Optimize Images for Showit: Boost Speed, SEO & Rankings

How to Set Up Redirects in Showit

Showit makes it easy to redirect an old URL to a new one directly inside the platform. Here’s how to do it:

1. Log into your Showit dashboard and open the website you want to edit.
2. Go to “Site Settings.”
   In the left panel, click the three dots next to your site name → choose Site Settings.
   
   
   
3. Find the “Custom Domains” tab.
   Within Custom Domains tab, click on the gear icon.
   
   
   
4. Add your redirect.
   • In the Old Path field, enter the part of the URL you want to redirect after your domain.
     Example: if you want to redirect www.yoursite.com/services-old → www.yoursite.com/services, just enter /services-old.
   • In the Redirect To field, enter the full new URL.
     
     
     
5. Save your changes.
   Click Save and Showit will take care of the rest.

How to Set Up Redirects in WordPress (With the Redirection Plugin)

If you’re using Showit with a WordPress blog, you’ll also want to manage redirects on the WordPress side. The easiest way is with the free Redirection plugin.

Here’s how:

1. Install the plugin.
   • Log into your WordPress dashboard.
   • Go to Plugins → Add New.
   • Search for Redirection by John Godley.
   • Click Install Now, then Activate.
     *If you’re on Showit’s Basic Blog plan, this plugin is typically already installed.
     
     
     
2. Access the Redirection settings.
   • In your WordPress menu, go to Tools → Redirection.
   • Complete the quick setup (you can leave the default settings).
3. Add your redirect.
   • In the Source URL field, enter the old URL path (e.g., /old-blog-post).
   • In the Target URL field, enter the full new URL (e.g., https://yoursite.com/new-blog-post).
     
     
     
4. Save your redirect.
   Click Add Redirect—and you’re done.

Best Practices for Redirects

• Always use 301 redirects. These tell search engines the move is permanent.
• Redirect to the most relevant page. Don’t just send everything to your homepage—point users where they actually wanted to go.
• Keep track of your redirects. Too many layered redirects (old → newer → newest) can slow down your site.
• Scan regularly for broken links. Run BrokenLinkCheck.com every few months, especially after big updates.

Wrapping It Up

Redirects might feel like a small technical detail, but they have a big impact on how your site performs over time. By setting them up in Showit (and in WordPress if you’re blogging), you’ll:

• Keep your visitors happy.
• Protect your SEO rankings.
• Make sure every link pointing to your site works for you, not against you.

So the next time you update your website or reorganize your blog, don’t forget this step—it’s quick, simple, and so worth it.

✨ Want a Showit site that’s both stunning and strategic? That’s what I do. Reach out here and let’s create a website that helps your business grow.

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