UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
Doula Branding and Website Design
Holistic Family Doulas
Holistic Family Doulas
The Scope: custom Showit Web Design + Branding
The Vibes: holisitic, trustworthy and Refined
The Industry: Doula Agency
A custom Showit website and brand identity for Holistic Family Doulas, designed to bring their boutique, heart-centered care online. The site showcases their doula services in a way that feels warm, nurturing, and approachable.
Words from libby:
"Jordin was responsive, organized and professional throughout the entire process, and we always felt supported and heard"
hover to scroll
Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
The Challenge
Holistic Family Doulas needed a digital presence that reflected the warmth, expertise, and personalized care of their boutique doula collective. Their previous website felt outdated and gave a childish, chintzy impression that did not match the professional, nurturing experience they provide to families during pregnancy, birth, and postpartum.
The challenge was to transform the site into a space that felt approachable, trustworthy, and high-quality. Every element, from service descriptions to navigation and overall design, had to communicate their unique approach and help prospective clients feel confident and supported before they even meet their doula.
The goal was to create a website that inspires trust, clearly explains their offerings, and makes it simple for families to connect, book a consult, and feel cared for from the first click.
Before
After
The Approach
To address that challenge, we designed a custom brand identity and a Showit website that reflects the warmth, expertise, and personalized care of Holistic Family Doulas. This approach ensured their online presence communicated both professionalism and the deeply supportive nature of their work.
We started with their core values: community connection, holistic nurturing, parent-led empowerment, and mother-centered care. These principles guided every design choice, creating a website that feels approachable, calming, and reassuring—just like the care families receive from their doulas.
Visually, the brand identity uses a neutral, warm palette paired with clean, modern typography. This combination conveys professionalism without feeling cold or impersonal. White space was used intentionally to create a grounded, uncluttered experience, mirroring the clarity, calm, and confidence clients feel when working with Holistic Family Doulas.
The site layout and navigation were designed to make it easy for visitors to understand services and take the next step, whether that’s scheduling a consultation, learning about a doula, or accessing resources. Every page gently guides users forward, emphasizing clarity and connection over overwhelming information or pressure.
Because Holistic Family Doulas offers a range of personalized services, flexibility was also a priority. The site architecture allows their online presence to grow with the business, making it easy to update offerings and continue reflecting the exceptional, boutique care they provide.
The result is a website and brand identity that feel seamless and intentional, reflecting the heart of their work. It’s not a generic doula template; it’s a thoughtful design that supports families, inspires confidence, and highlights the unique, nurturing care Holistic Family Doulas offers at every stage of pregnancy, birth, and postpartum.
Our rebrand and website redesign was a big, layered project, and Jordin handled it with incredible patience and skill. She genuinely worked to understand our vision, values and aesthetic, and then brought it all together in a way that feels cohesive and true to who we are. Jordin was responsive, organized and professional throughout the entire process, and we always felt supported and heard. We couldn’t be happier with the final result and are so thankful for her thoughtful approach and creative eye. We absolutely loved going through this transformation with Jordin and would recommend her to anyone looking to build or rebrand their website.
-Libby, co-Owner of Holistic Family Doulas
