dietitian website design
Zoë Schroeder Nutrition
Zoë Schroeder Nutrition
The Scope: custom Showit Website
The Vibes: Clean. Bright. Encouraging.
The Industry: Nutrition + Dietetics
Zoe Schroeder is a dedicated nutritionist helping clients in Arizona and beyond build sustainable, healthy habits without restriction. She empowers individuals to fuel their bodies with confidence and balance.
Words from Zoë:
"She was very efficient, fast, and impeccable quality of work"
hover to scroll
view live site
Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
view services
View Nutrition Portfolio
the challenge
Zoe had already built a thriving coaching business grounded in real science, empathy, and a refreshingly balanced approach to nutrition. Her brand was clear, her process was proven, and her results spoke volumes—but her existing website didn’t quite reflect any of that.
It felt cluttered, hard to follow, and lacked the conversion strategy needed to turn curious visitors into confident, committed clients. For someone with such an empowering presence on Instagram, her website wasn’t capturing that same energy. It needed to feel more like her: warm, trustworthy, and full of practical optimism.
The goal was to create a dietitian website design that didn’t feel sterile, clinical, or restrictive—instead, it had to be bright, inviting, and grounded in encouragement. A place where women could arrive, breathe a sigh of relief, and think: finally, someone who gets it.
Before
After
our approach
We led with clarity and boldness—just like Zoe does. Drawing from her energetic visual identity, we built a design framework around crisp typography, vivid brand colors, and sharp layout structure that reflects the momentum and motivation behind her work.
Every page was crafted with strategy in mind—from the flow of the homepage to service pages that educate and convert. Clear messaging, vibrant CTAs, and strong copy helped bridge the gap between discovery and booking. And we made sure her results-oriented voice came through in every detail—because Zoe’s work works, and her site needed to show that.
The final dietitian website design is direct, dynamic, and built to support growth. It gives Zoe a professional online home that matches the quality of her coaching—and gives her clients the confidence to take the next step.
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-Zoë S., Owner of Zoë Schroeder Nutrition
You’ve put in the work to build a practice rooted in results, empathy, and real impact—don’t let a clunky or outdated website slow your momentum.
You’ve built something
incredible—don’t
let a bad website hold you back.
Let’s create a bold, strategic dietitian website design that reflects your expertise, connects with the right clients, and turns clicks into conversions. Ready for a site that works as hard as you do? Let’s build it.
let's work together
