UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
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Branding and Website Design for a Modern Dietitian Practice
Satisfy Nourish Love
Satisfy Nourish Love
The Scope: Branding, custom Showit Website
The Vibes: Warm. Grounded. Empowering.
The Industry: Nutrition and Dietetics
Satisfy Nourish Love is a dietitian-led brand focused on creating a more grounded and supportive approach to nutrition. The goal for this project was to build a brand and website that felt aligned with that experience—something that would feel warm and approachable, while still maintaining a strong sense of professionalism.
The final result is a cohesive brand and custom Showit website that supports both clarity and connection, helping potential clients feel more confident taking the next step.
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
the challenge
Megan came to me with a clear purpose and years of experience helping clients reconnect with food and their bodies through a non-diet, weight-inclusive approach. Her practice—Satisfy, Nourish, Love—had been established for seven years, and while the name still felt aligned, her brand and website no longer reflected the depth of her work or the quiet confidence behind it.
She wanted her website to feel more like a conversation than a sales pitch—a space where potential clients could feel at ease, understood, and supported from the first interaction. Her audience ranges from those exploring intuitive eating to runners looking for nutrition support, which meant the site needed to hold nuance without feeling overwhelming or unclear.
The challenge was translating that level of care into a cohesive brand and custom Showit website—something that felt warm, grounded, and human, while also creating enough structure to clearly support a growing and multifaceted practice.
Before
After
our approach
For Megan’s project, the focus was on building a brand and website that felt aligned with the tone of her work; supportive, grounded, and intentionally non-clinical.
The visual direction moved away from traditional dietitian aesthetics, using a soft teal and coral palette to create something that felt more approachable and human. Subtle textures and custom illustrations were layered in to add depth and personality, helping the brand feel more lived-in rather than overly polished or generic.
On the website side, the structure was designed to feel calm and easy to move through. Content was organized in a way that allows visitors to explore at their own pace, while still being gently guided toward understanding Megan’s services and approach.
The final result is a cohesive brand and custom Showit website that balances professionalism with comfort—creating a space that feels welcoming, clear, and aligned from the first interaction.
Jordin was so great to work with! I was always too busy in my work with clients to stop and take time to work on my website. Jordin made it all look so great! She also sent helpful reminders to keep the process moving along. I cannot believe how amazing my website looks! I was always a little embarrassed of my website and would frequently tell people to just email me to avoid having them even look at it. But now I am proud to share! I feel like it represents me and my business so well!
-Megan A., owner of Satisfy Nourish Love
