UNICA
FORMO
Branding + website design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
Functional Nutrition Website Design for a Gut Health RD
Monique Vuong RD
Happy Trails Nutrition
The Scope: custom Showit Web Design
The Vibes: Warm, clear, and credibility-driven
The Industry: Insurance-Based nutrition counseling
For Monique Vuong RD, the goal was to create a website that reflects the trust and expertise behind her nutrition practice while making complex health information feel approachable. This project focused on creating a clear, educational experience that helps potential clients understand her approach, services, and next steps.
Words from Monique:
"I am very grateful for her attentiveness and care in creating my website. And I am so happy with how everything turned out! Would highly recommend her!"
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Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
The Challenge
This website design project focused on creating a clear, credible online presence for Monique Vuong, RD, a functional nutrition practitioner specializing in gut health and chronic inflammation.
While Monique’s previous website provided a foundation for her practice, it did not fully communicate the depth of her expertise, her personalized approach, or the difference between evidence-based functional nutrition care and more traditional nutrition counseling. The goal was to create a website that better reflected the level of support she provides while making complex health information easier for potential clients to understand.
The challenge was creating a structure that could hold more information without feeling overwhelming. Monique needed a website that guided visitors through her approach, services, and philosophy in a way that felt clear, approachable, and easy to navigate — while still maintaining the clean, straightforward style that felt authentic to her brand.
The new website also needed to help differentiate her practice in a crowded wellness space. We focused on creating a more intentional user experience that clearly communicated her science-based approach while moving away from restrictive nutrition messaging and one-size-fits-all wellness advice.
Before
After
The Approach
This project centered around turning a simple online presence into a more strategic resource for potential clients, one that reflects Monique’s expertise as a functional nutrition practitioner while making her approach easier to understand.
Because nutrition and gut health can be complex topics, the website was restructured to prioritize clarity. We created a more intentional content flow that helps visitors quickly understand Monique’s services, her philosophy, and the difference between evidence-based functional nutrition care and more traditional nutrition support.
The visual direction focused on creating a brand experience that felt clean, modern, and approachable. A refined typography system, calming color palette, and thoughtfully selected imagery helped balance professionalism with the warmth and personality behind Monique’s practice.
The website also needed to communicate a key part of Monique’s approach: moving away from restrictive, overwhelming protocols and toward sustainable strategies built around education, collaboration, and long-term health. Each section was crafted to help potential clients feel informed and confident before reaching out.
From an SEO perspective, the site was strengthened with improved page structure, strategic keyword placement, optimized headings, and schema markup to better support visibility for gut health nutrition services.
The finished website creates a clearer path for visitors, helping them understand Monique’s expertise, connect with her approach, and take the next step toward working together.
"I had been thinking of redoing my website for awhile, but I knew that I wanted to find someone who could not only make a beautiful website, but could also capture my vision and personality. When I first looked through Jordin’s website, I could tell she was intentional about her work.
Jordin was so patient and receptive to all my feedback throughout the process, encouraging me to be as honest as possible so that she could truly capture my vision. She was also great about making sure I knew how to navigate the backend of my website once it was done. I am very grateful for her attentiveness and care in creating my website. And I am so happy with how everything turned out! Would highly recommend her!"
-Monique V., Owner of Monique Vuong RD
