Showit Website Design and Branding for Creatives
Web design that makes you the obvious choice
Your dream clients are doing their homework—and your website should make the decision easy. I craft strategic, personality-packed sites that not only look good, but work for you. So when people land on your site, they close all their other tabs.
Start your project
is your website is holding you back?
You’ve grown. Your work is clear, your results speak for themselves—but your website still looks like something you tried putting together yourself (yes, we can tell).
It’s not showing the credibility or confidence you bring to the table now.
It's time to fix that.
Your Purpose-Driven Business Deserves a Website That Reflects Your Work
You’ve put so much heart into building something meaningful—now you need a website that reflects the level of work you’re doing and connects with the people you’re here to serve.
With 10+ years of design experience and a deep understanding of what makes each business unique, I know how to craft a website that resonates with your audience, showcases your work, and becomes your most powerful marketing tool.
Learn more about unica formo
hey! i'm jordin and i believe
Services
Custom Showit Website
This 2-4 week process is tailored to your brand and business needs. Perfect for those wanting a unique, professional Showit website that stands out and engages their audience, it includes a fully responsive design, SEO optimization, and a guided walkthrough video for easy long-term maintenance. Whether you're starting fresh or refining your online presence, this service delivers a website built for success. It's my most popular service, and for good reason.
Custom Showit Web Design
way to work together
custom web design service
Branding
Branding is ONLY available as an add-on to web design services (either custom web design or Showit template customization). This includes a full branding kit, with a logo, secondary logo, submark, 1-2 patterns, color palette, 2 fonts, mood board, and a favicon—all carefully crafted to complement your web design. With this package, you’ll have everything you need to create a cohesive and recognizable brand identity that flows seamlessly throughout your online presence.
about branding services
Design Day Intensive
Feeling overwhelmed by your to-do list? My Design Day service is designed for those who need quick, focused help. Whether you're refreshing your site or tackling a new sales page, I’ll tackle your design tasks with precision and efficiency. This flat-rate service works within a set timeline, making it perfect for busy business owners who want to see progress without the stress. Get expert help to move your project forward, all in one day.
design day intensive info
Template Customization
If you’ve purchased a Showit template but need it customized to match your pre-existing branding, this service is for you. In 2 days or less, I’ll reskin the template to create a fully aligned, professional look for your business. Perfect for those on a budget or with a tight timeline, this service provides an affordable yet high-quality website solution without compromising on design.
template customization info
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. Her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Showit, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN INDIANA
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN INDIANA
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN INDIANA
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. I feel so grateful that I was able to book with her at a lower price, but knowing what I know now, her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Showit, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-kristen, therapist in il
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. I feel so grateful that I was able to book with her at a lower price, but knowing what I know now, her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Showit, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
With clients featured in:
I've worked with:
Jordin was such a dream to work with. From the beginning, she was so patient, knowledgable, responsive, and creative. She understood my vision from the very beginning (I tend to be very particular), and brought my website to life - font choices, color palette, illustrations, images, and everything in between. She did not push me into anything I wasn't comfortable with, or including more services in my package. Her work is worth 10x what I paid. I will absolutely be using her again down the line to recreate my logo and focus on instagram templates/graphics. I am so happy I made the switch from Squarespace to Showit, which has SO many cool design elements. I feel like our paths crossed at such an incredible time, and I would recommend her to ANYONE!
-emily, therapist in nj
Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!
-Kristen, therapist in il
I have nothing but great things to say about my experience working with Jordin/Unica Formo! Interestingly enough, I had been wanting to get my website redone for awhile but declined other offers but when Jordin and I connected about the opportunity, I immediately knew it was a perfect fit and I was ready to get started asap. She was very efficient, fast, and impeccable quality of work. She captured my vision and vibe of my brand and executed it onto my web design flawlessly! Any minor edits I had, she quickly fixed. I was most nervous about the off-boarding and transferring to the new platform, but Jordin made it extremely simple and streamlined so that my mind was put to ease. Thank you so much for my new, beautiful website!
-zoe, nutritionist in az
Jordin took the time to truly understand my brand—not just the visuals, but the heart of what I do. She turned that vision into a website that’s both beautiful and effortlessly user-friendly. Communication was seamless; she was always prompt, professional, and patient through every revision. More than just a designer, she genuinely cares about helping businesses grow. If you want a website that truly reflects your brand, Jordin is the one to trust!
-LEAH, COPYWRITER IN OH
Jordin was such an amazing resource for our business. We got a full-website design for our Ed-Tech software company and it is stunning. It makes our product so much more polished by having the expertise of a passionate web-designer on our side. The process met all of our expectations for timing, essential aspects, and the design was so much better than we could have ever imagined.
Since the design process we’ve had so many compliments on our site and Jordin’s work even prompted us to make some changes to our software (we had to make it prettier to match our new site!). The site is perfect for us and to compete in the Ed-Tech space. It emphasizes our goals, future-forward design, and still creates clear communication with prospective clients. We are proud to have a Jordin Brinn designed site and know you will be too!
-ADAM, ED TECH SOFTWARE IN Il
Built for creative, purpose-led businesses
I've had the privilege of designing for service-based businesses that lead with heart—brands built on trust, transformation, and a clear purpose.
While I’m always open to aligned projects, I specialize in working with:
You’ve built something meaningful. Now it’s time for your website to rise to that level—to look the part, speak to the right people, and support your goals with intention.
Therapists and Counselors
Coaches and Educators
Creatives (designers, photographers, writers + more)
Nutritionists and functional health providers
Interior Designers
Personal brands and thought leaders
I've worked with:
Here's how we'll get started
Whether you know exactly what you need or are still figuring it out, getting started is easy,
01. Reach Out
Fill out the contact form to share a bit about your business, your goals, and what kind of support you’re looking for.
02. we'll chat (Phone or Email—Your Call)
We'll dive into what’s working, what’s not, and what you want your website to achieve, then I’ll outline a simple plan to make it happen.
03. Book Your Spot + Get excited
If it’s a fit, I’ll reserve your spot on my calendar, and we’ll create a website that tells your story, attracts the right clients, and works seamlessly in the background to boost your presence on Google.
No more cringing when someone asks for your website. Let’s build one you're proud of.
Reach Out Now
The Ultimate Guide to Setting Up SEO on Your Showit Website
FREEBIE
Supercharge your website's performance and unlock the secrets to higher rankings and increased traffic.
What happens when your website finally clicks?
Your services feel easier to explain. The right people instantly recognize they’re in the right place. You show up with more clarity, more confidence, and more room to do the work you’re actually here to do.
Let’s Build the Website That'll Change Everything
Let's get started