Nutritionist Website Design: How We Transformed Zoe Schroeder Nutrition
A nutritionist’s website should be as engaging and inviting as their approach to health and wellness. Zoe Schroeder Nutrition needed a fresh, modern, and user-friendly website to reflect her expertise and make it easier for potential clients to connect with her services. In this case study, we’ll walk through the transformation of her website, highlighting key improvements and how strategic design updates brought her online presence into 2025.
The Challenges: Why Zoe Needed a Website Redesign
Before we revamped Zoe Schroeder Nutrition’s website, it faced several key issues that made it difficult for visitors to navigate and book services:
- Confusing navigation – Users struggled to find the information they needed, leading to frustration and missed opportunities.
- Outdated layout – The previous design didn’t match Zoe’s vibrant brand and felt cluttered.
- Client journey issues – The user flow wasn’t optimized, making it hard for potential clients to understand her different offerings.
- Lack of clear CTAs – Calls to action weren’t strategically placed, meaning fewer conversions.
A nutritionist website design should be clean, inviting, and easy to use—so we got to work solving these issues!
The before:

The Website Redesign: Bringing Zoe’s Brand into 2025
We focused on creating a sleek, intuitive, and conversion-friendly website that reflects Zoe’s approach to nutrition. Here’s how we transformed her online presence:
1. Simplified Navigation & Clear User Flow
We restructured the site’s navigation to ensure visitors could easily find what they needed. The homepage now serves as a clear entry point, guiding users to coaching programs, group seminars, and contact information with intuitive links and buttons.
2. A Fresh, Modern Look with a Cohesive Brand
The updated design embraces Zoe’s energetic and professional brand. We incorporated her signature colors—teal, coral, and sage green—while using high-quality imagery that speaks to her mission of inclusivity and joyful, balanced eating.
3. Strong Calls to Action for Higher Conversions
To encourage engagement, we strategically placed CTAs throughout the site. Whether visitors want to book a 60-minute consultation, join a bootcamp, or sign up for her newsletter, they’re met with clear, action-driven buttons.
4. Mobile Optimization & SEO Enhancements
A modern nutritionist website design must be mobile-friendly. We ensured the site looks flawless on all devices, optimizing for speed and search engines to improve visibility and attract more ideal clients.

The Results: A Website That Works for Zoe’s Business
Since launching the redesigned site, Zoe Schroeder Nutrition has an online presence that truly represents her brand. Now, her website isn’t just a digital brochure—it’s a powerful tool that supports her business growth. Hear from Zoe about her experience:

Are you a nutritionist looking for a website that converts? A professional website can help you attract more clients and showcase your expertise. Let’s create a nutritionist website design that works for your business! You can book your free discovery call here.
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