- Does My Private Practice Website Need a Therapy Blog?
- Why Therapists Should Have a Blog…or at Least Consider It
- What To Blog About
- Local vs. Virtual Therapists: Tailoring Your Blog Strategy
- When to Hire a Copywriter for Pillar Posts
- Should You Start a Therapy Blog?
- Connect With a Copywriter Who is Part of the Mental Health Field
- Wrapping Up: Strengthen Your Private Practice Website with a Blog
- Frequently Asked Questions:
Private practice blog—if you’re a therapist running a private practice, you’ve probably wondered: Do I really need a blog on my website? Between client sessions, paperwork, and managing your business, blogging can feel like just one more task on an already long to-do list.
To help answer this, I’m excited to share insights from Taylor Cameron, a therapist and copywriter who helps mental health providers communicate the heart of their work and connect with potential clients. Through her business, Taylor Celeste Creations, Taylor partners with private practices, treatment centers, and mental health organizations across the U.S. and globally. With more than a decade of clinical experience, leadership, and advocacy in the mental health field, she brings a thoughtful, practical, and client-centered approach to writing about therapy.
Below, Taylor breaks down whether a therapy blog is worth your time, what to write about, and when it might make sense to bring in professional help.
Does My Private Practice Website Need a Therapy Blog?
If you’re running a private practice, you’re probably juggling a lot: clinical work, notes, scheduling, onboarding new clients, business administration, trying to scarf something down between sessions… the usual. So I know when someone suggests, “Hey, you should start a blog!” your first reaction may not be a resounding yes. As a small business owner, I get it. I don’t want to add an extra task that isn’t client-related when my schedule is already full.
Not every therapist wants to write or even has the time. And, not every provider needs to write weekly blog posts to have a successful practice. However, having a strategic blog can be a powerful and sustainable marketing tool for your private practice. Let’s take a look at whether a therapy blog is worth your time, what you could write about, and when it makes sense to bring in help.
Why Therapists Should Have a Blog…or at Least Consider It
Starting a therapy blog can feel overwhelming, especially when you don’t consider yourself a writer. The good news is that running a blog for your private practice isn’t about gaining a huge following or publishing thesis-level information online. It’s about three practical things:
1. Potential clients are googling their pain points
“Pain points” is just marketing lingo for what the client is going through, struggling with, or needing help with. Before someone looks for a therapist, they often look for answers online.
Examples of common search queries:
- “Why am I so overwhelmed?”
- “ADHD masking signs.”
- “How to stop overthinking at night.”
If your blog answers questions potential clients are typing into Google, you’re already building trust before they meet with you. It positions you as a knowledgeable guide who can help them, someone who actually gets what they’re going through.
2. A blog helps people understand your approach
Therapists often tell me, “Once someone meets me, they usually want to work with me.” A blog gives people a preview of that experience. Your tone, perspective, values, and how you talk to people all come through in your writing. Blogs are also a way for you to dive deeper into your specialities. People get to feel out your vibe, and by the time they reach out, they already know that you’re knowledgeable in the areas they want support in.
3. It’s long-term marketing that keeps working while you’re in session
A well-written blog post doesn’t disappear after a day like a social post; it can bring in traffic for years. It also becomes reusable content you can easily repurpose for newsletters, captions, and Reels. This means less pressure to constantly come up with new content.
Blogging also strengthens your website’s domain authority. When Google sees consistent, helpful content, it begins to trust your site more, making your services easier for potential clients to find. In other words, a blog is a sustainable marketing tool that keeps doing its job while you’re busy doing yours.
What To Blog About
It can feel intimidating to start a blog and figure out what topics to write about, but it’s not impossible! Try to start with the basics:
Write about the things your clients ask all the time
Brainstorm common questions or topics that come up for your clients.
Examples:
- How do I know if I’m experiencing burnout or depression?
- Why is setting boundaries uncomfortable?
- How do I handle going home for the holidays with my family?
Explain the work you do without the therapy jargon
People want to understand therapy modalities; they just don’t want a textbook.
Examples:
- What EMDR actually feels like
- How somatic therapy helps with anxiety
- How therapy helps people with ADHD
Create “bridge content”
These are blogs that meet clients where they are before they’re ready for therapy.
Examples:
- How to cope with the Sunday scaries
- Why people-pleasing tendencies make relationships feel exhausting
- Signs you might be dealing with anxiety
Local vs. Virtual Therapists: Tailoring Your Blog Strategy
Your blog strategy shifts depending on whether you see people in person, online, or both.
If you’re a local therapist
Location-based keywords matter. You don’t need to cram your city into every sentence, but sprinkling in “anxiety therapy in Portland” or “trauma therapist in Dallas” helps search engines point local clients to you.
Consider writing:
- “How to find a trauma therapist in Houston”
- “What to expect from couples therapy in Chicago”
- Local resource round-ups (support groups, postpartum resources, crisis lines)
If you’re a virtual therapist
Since your audience is broader, focus on more issue-based topics.
You might create:
- Guides for specific diagnoses (e.g., autistic burnout)
- Process-oriented posts (e.g., what happens in somatic therapy)
- Niche posts tailored to the clients you’re most passionate about working with (e.g., how therapy can help high-achieving women)
Online therapy spaces are competitive, but strong, educational blogs help people find you because of the specific way you work.
When to Hire a Copywriter for Pillar Posts
You can absolutely write your own blogs. Many therapists do, and some even love it! However, there’s a big difference between short “thought pieces” and pillar content (the long, 1,500–2,500-word articles that drive traffic for years).
It’s usually worth it to hire a copywriter for these pieces because:
1. Pillar posts need an SEO strategy
To work well for your website, these pieces require keyword research, specific structure, meta descriptions, internal links, and search intent. While you can deep dive online to find information that teaches you all the SEO things you need to know, it may be more time-effective to hire a copywriter who already uses SEO best practices as they write.
2. A good writer makes you sound like you, but clearer
Most therapists worry about landing on one extreme or the other: too clinical, too stiff, or too personal. A skilled copywriter can translate the way you naturally talk into clean, accessible writing that still feels like your voice. They can help you communicate your approach, tone, and values in a way that feels authentic, but is still geared toward content people AND Google are looking for.
3. It saves you hours
Let’s be honest: writing a long, strategic blog post takes time, usually more time than therapists realistically have between sessions, admin work, and the rest of life. You could spend an entire afternoon trying to get the wording right. Or, you could hand it off to someone who does it for a living, and free up that time and mental space. Outsourcing allows you to stay focused on client care, catch up on notes, or simply log off at a reasonable hour without adding “write a blog” to the end of your day.
4. Pillar content is what brings clients in
Pillar posts, the longer, comprehensive articles are typically the ones that rank on Google. They answer the questions your potential clients are searching for and showcase your knowledge. Over time, these posts build credibility and drive consistent traffic to your site.
Should You Start a Therapy Blog?
If writing feels like a chore and you’re already stretched thin, you don’t need a weekly blog to grow your practice. However, having some strategic, client-centered blog posts on your site can:
- Improve your Google visibility
- Help clients understand your approach
- Build trust before the first email
- Clarify your niche
- Position yourself as a go-to therapist for your specialty
Whether you write them yourself or you hire a copywriter, a blog can strengthen your practice in ways that feel natural and authentic.
If you want to write, start small. One post a month. Three posts a quarter. Whatever fits your schedule.
If you don’t want to write, you can hire a copywriter you trust to create pieces that go to work for your website.
Connect With a Copywriter Who is Part of the Mental Health Field
If you want blog posts, website copy, or content that actually sounds like you, and resonates with the clients you want to reach—I’d love to help! As a therapist turned copywriter, I understand the mental health field, ethical nuances, niche specialties, and the emotional landscape of the people you serve.
You don’t have to figure out SEO, writing strategy, or “finding your voice” on your own. Let’s make your website feel clear and genuinely reflect you and your work.
Reach out for a free consultation!
Wrapping Up: Strengthen Your Private Practice Website with a Blog
A well-planned private practice blog can do a lot more than just fill your website with words. It builds trust with potential clients, showcases your expertise, and keeps working for you long after you hit “publish.” A big thank you to Taylor Cameron for sharing such thoughtful insights and practical advice on how therapists can make blogging a strategic part of their practice.
If you’re starting to design or refresh your website, I highly recommend working with a copywriter who understands both therapy and marketing. A professional can help translate your expertise into clear, client-centered content that positions your private practice for success.
Want to see how this works in action? Check out some of my work on Website Design for Therapists and Showit Website Customization Services to get inspired and see how strong copy can elevate your site.
Ready to make your website reflect your practice and attract the right clients? Learn more about my private practice website services and let’s get started!
Frequently Asked Questions:
Do I really need a private practice blog for my therapy website?
Not every therapist needs to write weekly posts to have a successful practice. However, having a strategic private practice blog can be a powerful marketing tool. It helps improve your website’s visibility on Google, builds trust with potential clients, and showcases your approach and specialties before someone even reaches out.
What should I write about in my private practice blog?
Start with topics your clients ask about frequently, explain therapy modalities without jargon, and create “bridge content” that meets people where they are before they’re ready for therapy. Examples include explaining EMDR, coping strategies for anxiety, or how to handle relationship challenges.
How often should I post on my therapy blog?
Frequency depends on your schedule and capacity. You can start small—one post a month or three posts a quarter. Even a few strategic, high-quality posts can provide long-term marketing benefits and attract clients over time.
Should I hire a copywriter for my private practice blog?
If you want long-form pillar content (1,500–2,500 words) that drives traffic, hiring a copywriter is often worth it. They can ensure your blog has an SEO strategy, communicates your voice clearly, and saves you time, allowing you to focus on client care while your content works to attract new clients.
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Jordin Brinn is the founder and lead designer of Unica Formo — a creative studio in Columbus, Ohio, specializing in custom Showit website design and brand strategy for service-based businesses like coaches, consultants, therapists, creatives, and wellness professionals. With over a decade of business experience, she helps clients bring strategy, clarity, and personality to their online presence.
Explore design services and free resources at unicaformo.com.
