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Hi, I’m Jordin. I’m a Showit website designer and brand designer. And if you’ve ever been on a discovery call with me, or honestly even been around me for more than 15 minutes in a business sense, you have probably heard me preach about blogging.

I go on and on about it.

Because blogging is one of the easiest, most sustainable ways to grow your SEO rankings without constantly redesigning your website. If you’re wondering how to use AI to write blog posts without tanking your SEO, sounding robotic, or publishing something that Google quietly ignores… this is exactly how I do it.

You seriously do not need to overhaul your homepage every six months. You don’t need to keep redesigning everything from scratch. (If that’s been on your mind, I also wrote about how to refresh your website without starting over — but blogging is honestly the lower-lift, higher-return move.) You do not need to keep rewriting your services page. You need strategic, thorough, genuinely helpful blog posts.

If there is one thing you can almost guarantee will bring more traffic to your website over time, it’s quality blog content. And if you’re a service provider in the wellness space wondering whether this even applies to you — yes, it does. I wrote a whole post breaking down why therapists specifically need a blog and what to write about. The principle is the same no matter your niche

But here’s the problem.

Not all blog posts are created equal.

And if you are opening up AI, typing “write me a blog post about X,” and copying and pasting whatever it gives you… you are wasting your own time.

So today, I want to walk you through exactly how I use AI to write every. single. blog post. Because yes, I use it every. time. And no, my SEO is not suffering. My posts rank. And I rely on AI heavily.

Just not the way most people think.

First: If I’m Not Beating the Top 3 Results, I’m Not Publishing It

Before we even talk about AI, we need to talk about standards.

When I choose a topic, I Google it.

And I look at the top three search results.

If I am not willing to create something more thorough, more helpful, more strategic, or more specific than those three articles, I don’t write the post.

Because here’s what happens otherwise:

Google may index your blog post initially. You’ll feel excited. You’ll see it appear in search results for a second. And then a few weeks later, Google quietly decides, “Actually… this isn’t adding anything new,” and your rankings disappear.

That is why depth matters. If you want the full breakdown of how to approach that strategically, I have an entire post on how to blog for SEO that goes deeper on the research side of this.

AI does not replace strategy. It supports it.

Step 1: I Choose Topics Based on Real Questions

I don’t pull blog ideas out of thin air.

My blog topics come from:

• Questions clients ask me over and over
• Things I explain repeatedly on discovery calls
• Reddit threads in my niche
• DMs
• Pinterest searches
• Objections I hear constantly

Then I go into Ubersuggest (I use the free version) and sometimes AnswerThePublic to check:

• Is this actually being searched?
• What variations exist?
• How competitive is this keyphrase?

If the competition is insanely high and I have zero chance of ranking, sometimes I skip it.

But sometimes I don’t.

If it’s something my clients constantly ask about, I’ll still write the post so I can link them to my own resource instead of sending them to someone else’s website.

That is still authority building.

Step 2: I Brain Dump Everything Using Talk-to-Text in ChatGPT

Now we open ChatGPT.

And here is where my process is different from most people.

I do not say:
“Write me a blog post about Showit SEO.”

I do not copy the top three articles and say:
“Summarize this.”

I open ChatGPT and I talk (and talk, and talk, and talk….)

I use talk-to-text and I brain dump everything I know about the topic. Every opinion. Every example. Every mistake I see clients making. Every nuance.

Even right now, I’m speaking into my microphone. (Seriously, ^^ this is me right now, at 9PM, in my comfies, eating popcorn, watching Love is Blind and blabbing to Chat GPT about this blog post. It can be this relaxed/easy, I promise.)

I’m literally not typing anything at all.

This is important.

Because if the words are coming from me first, it is my lived experience. My tone of voice. My thought process. My perspective. My bluntness.

AI is not generating my ideas. It is organizing them.

Does ChatGPT hype me up after I brain dump? Yes. Do I love that? Not really. I don’t need a cheerleader. But I do need it to hear me thoroughly and in my own voice/train of thought.

What I actually want is structure.

Step 3: I Have AI Turn My Babbling Mess Into an Outline

After I dump everything in, I ask it to:

“Create a structured outline from this.”

Then I go through and edit that outline.

I add sections.
I remove things.
I tell it where to go deeper.
I paste in research if I want statistics included.
I emphasize where I want more examples.

At this stage, AI is my organizing assistant.

Not my writer.

Step 4: Draft → Refine → Re-Professionalize

Once the outline feels solid, I ask for a draft.

Then I go through it line by line.

Here’s something important about me:

If you’re my client, you already know I’m blunt. I’m forward. I’m not fluffy. I’m very “this is what works, this is what doesn’t.”

But if someone is finding me for the first time through Google, I want it *slightly* more polished than how I talk to you or text my friends.

So I’ll tell ChatGPT:

• Make this more concise.
• Keep my tone but elevate it slightly.
• Remove anything corny (Chat GPT loooooves to get corny. I don’t know if it thinks I am corny but sometimes when it decides to use my TOV on it’s own I’m like…..??? Do I sound like this bec oh lawd no!)
• Expand this section.
• Don’t overuse bullet points.

Because here’s something AI loves to do:

Turn everything into bullet points. And while bullet points are helpful, my writing style is naturally long-winded as f and thorough. I want depth. I want context. I want nuance.

So we go back and forth.

Still, I am almost never typing. I am talking (yapping, if you will). Editing. Talking again. Refining.

It is collaborative.

Step 5: Keyword Infusion (Without Sounding Like a Robot)

Remember those keywords from earlier?

Now I bring them back.

I tell ChatGPT:

“Make sure the primary keyphrase is used naturally throughout.”
“Rewrite this paragraph to include this secondary keyword.”
“Add a variation here without changing the tone.”

And yes, sometimes it makes it corny.

So I fix it.

SEO is not about stuffing keywords 47 times. It’s about topical authority and natural relevance.

I would rather have a deeply helpful article that covers a topic thoroughly than a stiff, robotic post repeating the same phrase every other sentence. And honestly, so would Google.

While you’re thinking about how your post reads to Google, it’s also worth making sure your heading structure is set up correctly. If you’re on Showit, I have a post specifically on header hierarchy and how text tags affect your SEO — it’s a small thing that makes a real difference.

Step 6: Internal Linking

Once the post feels finished, I look for internal linking opportunities.

Sometimes I use ChatGPT for this.
Sometimes I use Claude because I’ve found it handles large text scanning a little better.

I’ll paste my blog archive or give it a list of posts and ask:

“Which of these could naturally be linked in this article? and how?”

Internal linking:

• Strengthens site structure
• Improves crawlability
• Keeps readers on your website longer
• Signals authority to search engines

This step is massively overlooked.

Step 7: Images, Alt Text, and Pinterest

Then I move into visuals. Getting traffic to your posts is step one. But if your site UX isn’t set up to capture and convert that traffic, you’re leaving a lot on the table. I wrote about how to monetize your blog through better website UX — worth a read once your content strategy is humming. And after “writing” you need the visuals.

I’ll add:

• Screenshots
• Walkthrough videos
• Custom graphics
• Process visuals

For alt text, I sometimes use AI to generate variations that include keywords naturally. Not on every single image. I’m not trying to keyword stuff. But ahrefs has a great tool where you can add your keyword for it to use in it’s own description – it’s also my favorite price: free 99. So, just use it already?!

Then I create Pinterest graphics in Canva.

I have a full Pinterest keyword bank saved in Claude. I’ll paste the blog post in and the graphics and have it:

• Generate keyword-led Pinterest titles
• Stack related keywords naturally
• Write descriptions aligned with my strategy
• Create SEO-friendly alt text

This is where AI saves me an insane amount of time. Between the blog post, the visuals and the Pinterest graphics, you could easily spend 4-6+ hours doing this (which I used to do (!!!!) before AI – bless my young, naive heart). But with AI, I have gotten it down to almost always be under 45 minutes.

Am I Worried About Google Flagging AI Content?

No.

Because I am not asking AI to scrape the internet.

I am not publishing generic, regurgitated content.

I am not outsourcing my expertise.

Google cares about helpful content. Depth. First-hand experience. Relevance.

AI is my:

• Copy editor
• Structuring assistant
• Efficiency tool

It is not my ghostwriter.

The Reality: I (and maybe you) Cannot Sustain Blogging Alone Anymore

Ten years ago, when I was running my wedding stationery business, I did everything manually almost all by myself.

No AI.
No editing assistant.
No outline generator.

And I was exhausted and it led to burn out quiiiiick.

Now? I cannot fathom running my business without these tools.

I design websites.
I manage SEO strategy.
I run client projects.
I am a mom.
I am a wife.
I have a pretty busy/packed life.

Trying to write long-form SEO blog posts completely solo on top of that is quite literally not possible.

If you are not using AI at least a little bit, you are making your life harder than it needs to be.

This doesn’t mean you let it think for you. It means you let it support you.

Talk-to-text alone has changed the game for me. It is the most natural way for me to get my thoughts out quickly without staring at a blinking cursor for 45 minutes.

And the result?

Original content.
Faster turnaround.
Better structure.
More depth.
And blog posts that actually rank.

Frequently Asked Questions

If you’ve been intimidated by blogging because you “aren’t a writer,” I hope this makes it feel more accessible.

You do not need to be a professional copywriter.

You need:

• Expertise
• Strategy
• Depth
• And a smart workflow

AI just makes the workflow faster.

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