What Is Custom Website Design (And Is It Worth It?)

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Hi, I’m Jordin—owner of Unica Formo, designer, strategist, and Showit superfan.

I help creatives, coaches, and wellness pros build beautiful websites that don’t just look good—they work hard for your business with my custom website design service. Whether you’re booking clients, selling services, or growing your authority, your website should reflect the real you—not some copy-and-paste version of a business like yours.

That’s where website design services comes in. Specifically, custom Showit website design, which is what I specialize in.

If you’ve ever wondered:

• “Do I need a custom website or can I just use a template?”
• “What does custom design even include?”
• “Is it really worth the investment?”

You’re in the right place.

This post will walk you through what a custom Showit design is, how it works, who it’s best for, and how it can seriously level up your brand presence and business growth.

What Is Showit?

Let’s start here: Showit is a drag-and-drop website platform that gives you full creative control without needing to touch a single line of code. It’s used and loved by designers (🙋‍♀️) and non-techie business owners alike.

Here’s why it’s such a powerhouse:

• You can move literally anything—text, photos, graphics—anywhere you want
• It integrates with WordPress for blogging and SEO
• It’s mobile responsive
• It lets your brand personality shine without limitations

And because of that freedom, it’s the go-to platform for custom website design. Especially when you want something as unique as your brand.

So, What Is Custom Showit Website Design?

A custom Showit design means your entire site is created from scratch, with strategy built in from the very first pixel. No templates. No cookie-cutter layouts. Just a site that’s 100% tailored to you.

Your brand.
Your offers.
Your voice.
Your goals.

It typically includes:

• A full discovery process to understand your business
• A fully unique design, often 4–6 pages (or more!)
• A focus on user experience and conversion strategy
• On-brand visuals, thoughtful copy placement, and intuitive flow
• Responsive design for mobile and desktop
• SEO foundations so you’re not starting from zero

👉 Think of it like building a dream home, not just decorating a rental. Everything is made for you.

Why People Choose Custom Design Over Templates

Templates can be great—especially when you’re starting out. But there’s a limit to how far a template can take you.

With templates, you might find yourself:

• Trying to cram your content into boxes that don’t fit
• Struggling to make it feel “like you”
• Feeling like your site looks… like everyone else’s

A custom website design changes that. It’s built with your business in mind. That means:

• You stand out in a sea of sameness
• Your site functions how you actually need it to
• Every page leads your dream clients toward action
• Your design can scale as your business grows

It’s not just a prettier version of your site. It’s a strategic tool designed to do the heavy lifting.

What Does the Custom Showit Design Process Look Like?

Here’s what it’s like to work with me on a custom site:

1. Discovery Call

We kick things off with a conversation about your brand, goals, audience, and vibe. This sets the strategy foundation for everything we design.

2. Prep + Homework

You’ll complete a brand workbook and provide your photos, copy, and anything else I need to bring your vision to life. Don’t worry—it’s all guided!

3. Design Time

This is where the magic happens ✨
I’ll build your custom site with space to expand. You’ll get revision rounds to fine-tune everything until it feels just right.

4. Launch + Training

Once your site is ready, I’ll send you a walkthrough video and guide so you feel confident updating your site long after launch. Bonus: You get 30 days of Showit free and access to their 24/7 support.

Mini Case Studies from Past Clients

Therapist Website – The Inner Work With Olivia

Olivia needed a website that reflected both her therapy practice and her work as a mental health educator. We designed a calm, grounded, and intuitive site with warm tones, clear navigation, and spaces that invite pause. Since launch, Olivia has received feedback from clients and collaborators that her site is one of the most polished, professional, and approachable they’ve seen—instantly building trust before any first session or consultation.

Nutrition Practice – Bodyfit Nutrition

Lauren runs a growing nutrition practice focused on sustainable, science-backed strategies for busy women. Her old website didn’t reflect the energy, empathy, and empowerment she brings to each client—it felt flat, clinical, and disconnected from her mission.

We designed a custom Showit website that mirrors Lauren’s approachable and motivating style. From warm neutrals and clean lines to clear navigation and purposeful page flow, every element highlights her values: personalization, sustainability, and evidence-based guidance. The site guides visitors through services, FAQs, and resources while creating a human, hopeful experience.

Since launch, Lauren has received glowing feedback from clients and peers alike—many saying it’s one of the most polished and inviting nutrition websites they’ve seen. Additionally, website traffic has increased significantly, helping her connect with more prospective clients and grow her practice. The new site not only elevates her professional presence but also builds trust and inspires visitors to believe lasting change is possible.

Education SASS Platform – Gamably

Gamably, an education-focused SaaS company, didn’t have a marketing site—only a login screen for their app. They needed a website that clearly communicated features, benefits, and value to educators and administrators while establishing trust in a competitive ed tech market.

We built a bold, playful, and future-forward custom Showit website from scratch. From homepage to feature pages, pricing, and a blog, every element balances education with energy. Thoughtful UX, clean copy, and strategic visuals create an engaging experience that makes the product easy to understand and compelling to adopt.

Since launch, the site has helped Gamably clarify their offerings and increase engagement, providing a strong foundation for growth in the ed tech space.

Is It Really Worth the Investment?

Let’s be honest—custom design isn’t the cheapest route. But it’s one of the smartest investments you can make in your business.

Here’s what it unlocks:

• A polished, professional site that builds instant trust
• Confidence to raise your rates and book higher-tier clients
• A brand experience that reflects your value and quality
• A 24/7 sales tool—not just an online brochure

If your business is growing and your website isn’t keeping up, it’s probably time for a change. Your site should support your growth, not hold it back.

When Is Custom Design Not the Right Fit?

If you’re brand new, don’t have clear offers yet, or are still figuring out who your ideal client is, a full custom design may be more than you need right now.

In that case, Showit template customization or single-page design is a great (and more affordable) stepping stone.

But if you:

• Have consistent offers
• Know who you serve
• Are ready to grow or rebrand…

Then you’re ready for a custom site that elevates your brand and matches the real quality of what you deliver.

Ready for a Website That Positions You as The Choice?

Custom design isn’t about being flashy. It’s about showing up strategically and beautifully—with a site that feels like you and works for you.

If you’re ready to invest in your brand’s next chapter, I’d love to help.

👉 Book a Discovery Call to chat through your vision and the next steps.

TL;DR: What You Need to Know

• Custom website design = a fully tailored site built around your goals, brand, and strategy
• Showit = flexible, drag-and-drop, code-free builder that pairs beautifully with custom work
• Perfect for established service providers, creatives, and coaches ready to elevate their brand
• Worth it if you want to increase trust, raise your rates, and grow your business with confidence

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